- Copywriting across channels including email, website, social media and press comms.- Develop best-practice PR & communications strategy, in line with brand proposition and stakeholder KPIs.- Plan and execute creative PR campaigns; writing press releases and features and producing multi-media assets which achieve coverage and backlinks on a range of mainstream media.- Collaborate with designers and marketeers to produce compelling content assets that engage target audiences.Brands worked on: Marston Park, Campari Group, All Things Hair, The Pack, Elephant Box, Bonsan, Hemptouch, Virtue Drinks, Bayer Animal Health, GenARate, Kineo, Travel Tappers, Marketing Cheshire, CloudHelix, Virgin Trains, Knorr, To Tuscany, Rickshaw Travel, Lyst, Brighton Sports Therapy, VapersWarehouse, Discount Express, Inbound Fintech, InMyBag.

• Sourced, created, commissioned and shaped app content to improve students’ learning experiences, mental health and wellbeing.

• Built creative digital content and PR strategies using data insight, increasing brand visibility and YOY search traffic and revenue.• Delivered successful PR and influencer campaigns, writing press releases and features and achieving coverage on a wide variety of publications, with backlinks to client websites.• Researched and wrote copy across digital channels including website, emails, social media and digital adverts.• Planned and created compelling visual content assets, including video, photography and online tools, utilising client resources and sourcing third party content producers.• Client-facing lead on brand accounts, delivering staff training workshops and presenting campaign ideas and results.Brands worked on: Forest Holidays, Premier Inn, SportsShoes, Kiddicare, Waitrose and Marks & Spencer

• Managed member accounts across travel industry sectors and destinations, focusing on wildlife conservation, safari and volunteer sectors. Worked with brands such as I-to-I, GVI UK, Camps International, Wildlife ACT and Explore.• Created web content including interviews, image galleries, newsletters, features and blog posts.• Delivered online marketing campaigns using SEO, PPC and email promotion.

• Attended trade events and wrote up reports and features.• Researched and wrote global travel industry white papers.

• Wrote listings, features and reviews, as well as proofing copy and sub-editing

Taught english to 11-18 year olds

• Ran training workshops and successfully supported all global agents and travel trade clients - set up 25 new retail sales points around London.• Coordinated the production of corporate newsletters, promotional material, web reports and B2B press releases.