Sophie Thomas Email & Phone Number

London, GB

Lausanne, Vaud, CH

Lausanne, Vaud, CH

- Engaging the alumni community from each of the portfolio schools to ensure a strong integration of investment with overall objectives- Developing an integrated B2B and B2C content marketing strategy for Executive Education- Developing global B2B partnerships- Overseeing global, multi brand social media channels coherence and performance- Leading the.

Lausanne, Vaud, CH

• Leading the loyalty and retention strategy for 30,000+ graduates of luxury hospitality schools across the Sommet Education portfolio - 5 brands, 19 campuses
• Responsible for all related strategies, multi channel communications, events, database management, retention of alumni and it's value proposition.
• Managing a cross functional team across multiple locations, driving the longer term brand advocacy,across global alumni communities.
• Leads on relationship with independant assocations to build and grow value for the communities

Middlesex, GB

• Own the customer and communications strategy for The Executive Club members. Including acquisition, retention, growth and commercial strategies.
• Design and deliver data driven personalised communications to leverage The Executive Club Members to drive customer and commercial outcomes.
• Ensure seamless customer messaging across channels including email, DM, on board, app, social and ba.com through delivery and implementation of a co-ordinated contact strategy
• Work with decisioning and analytics to ensure effective operation of Pega Decisioning - ensuring creation of associated content

Middlesex, GB

• Manage UK marketing plan and budgets to coordinate business needs, based on robust insight (customer, Brand, commercial, competitive, corporate & regional) to adapt the plan dependant on commercial / customer.
• Management of contact strategy for customer marketing communications within the UK market, managing a process by which customer marketing messages are prioritised and controlled
• Defines marketing activity briefs for UK marketing activity, selecting the appropriate development and delivery model and manages the briefing process.
• Works collaboratively with key stakeholders and business areas to drive synergies, cost reductions and marketing efficiencies
• Manage the tactical planning coordination between AA / IA and AY for Europe, identifying key commercial opportunities for North Atlantic alliance
• Supports in the management of UK market tourist board and other marketing activity relationships to enable delivery of the plan and leverage joint funding opportunities

Middlesex, GB

• Communication Campaign Manager for the British Airways Executive Club, focusing on customer redemption communications
• Design and implementation of the global redemption communication strategy for British Airways Executive Club members
• Define, manage and deliver global and regional creative, data and analysis briefs, working with creative, email and data agencies, protecting BA’s brand and commercial priorities throughout
• Collaborate with multiple stakeholders (internal and external) to influence and leverage cross departmental activities to achieve redemption targets
• Devise a long term strategic approach for automated, always on and personalised redemption messages with the global Executive Club members
• Defined and optimised global approach for triggered core communications

Coventry, England, GB

• Owned strategic co brand credit card partnership with Capital One and Grass Roots Group, launching the Vauxhall Rewards loyalty programme via a credit and debit card.
• Built collaborative environment for contracts to be signed and both cards launched to the UK market on time and within £1m budget.
• Developed creative and communication strategy for both cards, briefing CRM and creative agencies, ensuring financial regulations and compliance were all met.
• Defined and implemented the integration of Vauxhall Rewards into existing, future and new communications across Vauxhall omni channel communications.
• Business champion for Vauxhall Rewards, influencing key stakeholders, monthly reporting to leadership team on progress and where support was needed to progress

Coventry, England, GB

• Full accessory product management for passenger cars and commercial vehicles based on delivering annual sales of £16m
• Development of accessory marketing strategies to increase accessory sales and profit including the launch of a branded EBay store, self-branded paint protection product and rebranding the accessory POS and marketing.
• Research and analysis of accessory market trends in order to exploit profit opportunities, focusing on managing local supplier relationships to complement European product line up
• Negotiation with central European team to ensure optimal product range for the UK market
• Liaison with wider internal departments to maximise opportunities presented by new vehicle launches and marketing campaigns

Detroit, Michigan, US

• Designed a new suite of KPI reporting for customer lead management and activity reports for the field marketing team
• Coordination of national events and promotions, working with DreamWorks on a co-promotion for the launch of the Transformers 2 movie
• Head office support for Retailers local sales events, liaising with the event support agency to ensure events ran smoothly and continuous feedback helped improve future events

2:1, Bsc Marketing

Education record