- Engaging the alumni community from each of the portfolio schools to ensure a strong integration of investment with overall objectives- Developing an integrated B2B and B2C content marketing strategy for Executive Education- Developing global B2B partnerships- Overseeing global, multi brand social media channels coherence and performance- Leading the awards strategy

• Leading the loyalty and retention strategy for 30,000+ graduates of luxury hospitality schools across the Sommet Education portfolio - 5 brands, 19 campuses• Responsible for all related strategies, multi channel communications, events, database management, retention of alumni and it's value proposition.• Managing a cross functional team across multiple locations, driving the longer term brand advocacy,across global alumni communities. • Leads on relationship with independant assocations to build and grow value for the communities

• Own the customer and communications strategy for The Executive Club members. Including acquisition, retention, growth and commercial strategies. • Design and deliver data driven personalised communications to leverage The Executive Club Members to drive customer and commercial outcomes.• Ensure seamless customer messaging across channels including email, DM, on board, app, social and ba.com through delivery and implementation of a co-ordinated contact strategy • Work with decisioning and analytics to ensure effective operation of Pega Decisioning - ensuring creation of associated content

• Manage UK marketing plan and budgets to coordinate business needs, based on robust insight (customer, Brand, commercial, competitive, corporate & regional) to adapt the plan dependant on commercial / customer requirements. • Management of contact strategy for customer marketing communications within the UK market, managing a process by which customer marketing messages are prioritised and controlled• Defines marketing activity briefs for UK marketing activity, selecting the appropriate development and delivery model and manages the briefing process. • Works collaboratively with key stakeholders and business areas to drive synergies, cost reductions and marketing efficiencies• Manage the tactical planning coordination between AA / IA and AY for Europe, identifying key commercial opportunities for North Atlantic alliance• Supports in the management of UK market tourist board and other marketing activity relationships to enable delivery of the plan and leverage joint funding opportunities

Communication Campaign Manager for the British Airways Executive Club, focusing on customer redemption communications• Design and implementation of the global redemption communication strategy for British Airways Executive Club members• Define, manage and deliver global and regional creative, data and analysis briefs, working with creative, email and data agencies, protecting BA’s brand and commercial priorities throughout • Collaborate with multiple stakeholders (internal and external) to influence and leverage cross departmental activities to achieve redemption targets• Devise a long term strategic approach for automated, always on and personalised redemption messages with the global Executive Club members• Defined and optimised global approach for triggered core communications

• Owned strategic co brand credit card partnership with Capital One and Grass Roots Group, launching the Vauxhall Rewards loyalty programme via a credit and debit card. • Built collaborative environment for contracts to be signed and both cards launched to the UK market on time and within £1m budget. • Developed creative and communication strategy for both cards, briefing CRM and creative agencies, ensuring financial regulations and compliance were all met.• Defined and implemented the integration of Vauxhall Rewards into existing, future and new communications across Vauxhall omni channel communications. • Business champion for Vauxhall Rewards, influencing key stakeholders, monthly reporting to leadership team on progress and where support was needed to progress

• Full accessory product management for passenger cars and commercial vehicles based on delivering annual sales of £16m• Development of accessory marketing strategies to increase accessory sales and profit including the launch of a branded EBay store, self-branded paint protection product and rebranding the accessory POS and marketing material for the Retail network• Research and analysis of accessory market trends in order to exploit profit opportunities, focusing on managing local supplier relationships to complement European product line up• Negotiation with central European team to ensure optimal product range for the UK market• Liaison with wider internal departments to maximise opportunities presented by new vehicle launches and marketing campaigns

• Designed a new suite of KPI reporting for customer lead management and activity reports for the field marketing team• Coordination of national events and promotions, working with DreamWorks on a co-promotion for the launch of the Transformers 2 movie• Head office support for Retailers local sales events, liaising with the event support agency to ensure events ran smoothly and continuous feedback helped improve future events