Assessing and accelerating marketing operations to deliver stronger sales.

Generally, I am engaged by leaders to work with their departments and teams. To audit, assess and review. I'll find your painpoints (processes and personnel), recommend improvements and introduce a host of new ideas to energize and excite your people. I will focus on your marketing strategy and customer experiences because paying customers are the best customers. Technology and analytics drive my decision-making. I will present the whys and hows to support new behaviors that result in organizational change for the better.I love telling stories. Preferably your story. Let me bring your brand to life and breathe new life into your business. The kind of life that'll grab leads and contribute to your bottom line. I can challenge the status quo, help you answer the hard questions, and get you better positioned in your market.

Devised and delivered annual strategic marketing plans and forecasts for online data, websites, in print publications and events. Monthly reporting and review of marketing activities, results and people performance.Directed marketing operations, sales and retention teams and working with product development and market research, to maximise revenue.Directed multichannel marketing campaigns to launch, brand and revitalize a range of brands.Worked on marketing funnels. Established monitoring checkpoints across all marketing campaigns to continually monitor results and constantly refine and improve activities.Generation of original content and content management systems that supported demand-driven marketing and brand communication programs, resulting in improved leads for sales teams.Established significant data collection and reverification operations, generated >25k enrollments through verified active user profiles within 18 months, and then created personas on the back of this information.

Devised marketing strategy, planning and execution, budget proposal, tracking and analyzing results for ROI. Managed the New Scientist teams in London and Boston through a period of significant change and refocus.Led introduction of a new Customer Relationship Management System, merging and re-verifying several databases (>600k records).Conducted extensive market research and customer analysis over 2 years that resulted in a re-defined website and online business model that achieved improved enrollment, record online users and page impressions, as well as solid circulation performance.

Part of the launch team, devised branding and promotional material for marketing communications.