Sorabh Kumar Email & Phone Number

Noida, Uttar Pradesh, India

New Delhi Area, India

Responsible for the development, implementation & monitoring of Digital & Social Marketing strategies for entire MADE EASY GroupKey Responsibilities:• Managing Digital Marketing activities for 11 MADE EASY Centres and its 4 auxilliaries across India.• Formulating digital strategy for delivering best ROI for campaigns on various result-oriented metrics of cost per click.• Managing Paid Promotions (both search and display advertising campaigns) across Google, Facebook… Show more Responsible for the development, implementation & monitoring of Digital & Social Marketing strategies for entire MADE EASY GroupKey Responsibilities:• Managing Digital Marketing activities for 11 MADE EASY Centres and its 4 auxilliaries across India.• Formulating digital strategy for delivering best ROI for campaigns on various result-oriented metrics of cost per click.• Managing Paid Promotions (both search and display advertising campaigns) across Google, Facebook, Youtube, Instagram, Quora and Amazon.• Allocating budget & conceptualizing online marketing activities including mailers, social media campaigns, SEO, SEM for all programmes offered by MADE EASY.• Creating engaging social media strategies and execution plans to cultivate audience, increase web presence and enhance brand awareness.• Evaluating the effectiveness of on-going digital marketing activities, performing market analysis and providing key insights to the management.• Overseeing and guiding the team in all aspects/processes involved in Digital Marketing including Website optimization, Content creation, curation & optimization, Graphic designing, Video Scripting & Editing, Data Analysis & Reporting, Lead Analysis, and Customer query handling & ORM.Achievements:• More than 23% ROI in Amazon Sales through campaign optimizations & improvement in organic activities.• Achieved 10% increase in new user acquisition organically through social media & blog activities.• Added more than 100K Youtube subscribers organically in a year compared to 40K in previous year through Youtube SEO and content strategy.Self-Initiatives:• Developed the required expertise in in-house team and convinced the top management to take over entire MADE EASY digital marketing activities from external agency thereby saving approx. INR 1.2 Million being paid as Service Fee.• Trained the team in Youtube SEO, Quora Marketing & Amazon Marketing to enhance overall skill set of team for better results. Show less

Greater Noida

Responsible for the development, implementation, and monitoring of Digital and Social Marketing strategies for entire Sharda Group.Key Responsibilities:• Primary contact for management for all digital marketing matters.• Ownership, management, and development of Digital Marketing Strategy for Sharda University & Sharda Hospital.• Interfacing with top management, business stakeholders and all relevant departments to deliver strategic direction and stable digital marketing… Show more Responsible for the development, implementation, and monitoring of Digital and Social Marketing strategies for entire Sharda Group.Key Responsibilities:• Primary contact for management for all digital marketing matters.• Ownership, management, and development of Digital Marketing Strategy for Sharda University & Sharda Hospital.• Interfacing with top management, business stakeholders and all relevant departments to deliver strategic direction and stable digital marketing infrastructure.• Developed Cross-Channel Acquisition (SEM, Affiliate Marketing, Retargeting, Display), Branding Campaigns & Customer Relationship on social media.• Conceptualized and implemented brand promotion through direct marketing (mobile messaging, e-mailers, and online display ads as well as search ads).• Conversion Rate Optimisation (CRO) using data-driven & ROI based marketing decisions.• Vendor screening & cost benchmarking for required services/technology across various third-party service providers.• Performed in-depth analysis of commercials, proposals and agreements (NDA, MSA, BOM, BOQ, RFI, RFP, RFQ, EULA, SOW & Taxation,etc.) with industry standards.• Evaluated all applicable Inter-Company agreements and contracts including vendor performance to ensure adherence to predefined specifications, and took necessary actions for underperformance.Achievements:• Designed, implemented and monitored the company’s largest digital marketing campaign with a budget of more than INR 200 Million successfully.• Saved INR 1 Million (average) per year in financial negotiations with vendors.• Managed Online Reputation (ORM) of the brand through 90% organic activities.Self-Initiative:• Conceptualized and strategized the Green Initiative Campaign, integrating a social cause with brand promotion under which more than 5000 saplings were planted across the university campus. Show less

Greater Noida

Responsible for the development, implementation, and monitoring of Digital and Social Marketing strategies.Key Responsibilities:• Primary contact for management for all digital marketing matters.• Ownership, management, and development of Digital Marketing Strategy for Sharda University.• Interfacing with top management, business stakeholders and all relevant departments to deliver strategic direction and stable digital marketing infrastructure.• Redesigned and… Show more Responsible for the development, implementation, and monitoring of Digital and Social Marketing strategies.Key Responsibilities:• Primary contact for management for all digital marketing matters.• Ownership, management, and development of Digital Marketing Strategy for Sharda University.• Interfacing with top management, business stakeholders and all relevant departments to deliver strategic direction and stable digital marketing infrastructure.• Redesigned and optimized result driven Sharda University social marketing, online branding initiatives and online Ad campaigns for various academic courses in collaboration with external vendors/ agencies while managing budget and tracking ROI.• Monitored all the Sharda University Social Media campaigns, Online ad campaigns, and design ad creative to build Sharda’s Brand image and target potential candidate as per University perspective• Analyse and evaluate the key findings in high-level reports of Google Analytics, Google Webmaster, Web reports, trend and pattern including revenue, conversion, and Sharda’s online marketing campaign.• Devised, implemented, and administered service level agreements with internal stakeholders and vendors, ensuring compliance and quick resolution of specific issues.• Vendor screening & cost benchmarking for required services/technology across various third-party service providers.Achievements:• Increased website traffic by more than 200% in six months through all social media platforms.• Generated more than 8000 unique potential leads in two months through innovative user engaging strategies.Self-Initiative:• Hired, led and empowered a team of 12 people to minimize external dependency and ensure cost retrenchment of over INR 1.5 Million annually. Show less

Greater Noida

Working as Strategic Analyst in Corporate Planning and Strategy Division of Sharda Group having presence in Skill Development, Education and Healthcare sector. Role involves:- Conducting feasibility study & brain storming (comprising of market research, data analytic)- Risk analysis for new ventures of the group.Major responsibility includes:- Functionally managing implementation of Campus Solutions module and Human Capital Management module of Oracle PeopleSoft… Show more Working as Strategic Analyst in Corporate Planning and Strategy Division of Sharda Group having presence in Skill Development, Education and Healthcare sector. Role involves:- Conducting feasibility study & brain storming (comprising of market research, data analytic)- Risk analysis for new ventures of the group.Major responsibility includes:- Functionally managing implementation of Campus Solutions module and Human Capital Management module of Oracle PeopleSoft ERP- Experienced in doing excellent documentation of Business Process Flows, Fit-gap documents and Functional Specification documents depending upon the business requirement during various phases of project- Carrying out support, resolving tickets raised by the stakeholders for an already implemented PeopleSoft System Show less

Mba-It (Information Technology), Operations, Marketing

B.Tech, Electrical Engineering