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Sora Lee is listed as Global Head of Product Marketing - Creative Solutions @ TikTok | ex-Meta & Netflix | Public Speaker | Content Creator at SORA UNNI, based in United States. AeroLeads shows a matched LinkedIn profile for Sora Lee.
Sora Lee previously worked as Content Creator & Public Speaker at Sora Unni and Global Head of Product Marketing | Creative Solutions, SMB at Tiktok. Sora Lee holds Master Of Business Administration (M.B.A.) from University Of California, Berkeley, Haas School Of Business.
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‣ Product marketing & strategy leader with experience in driving product roadmap, GTM, growth, monetization, partner engagement, ad tech, performance/brand/product marketing, across early to late-stage startups to world’s most admired brands (Netflix, FB Watch, FB Live, WhatsApp, TikTok). My core background and passion lie at the intersection of entertainment and technology, enabling creators and businesses to thrive and delighting customers.‣ Entrepreneurial leader who’s passionate about leveraging customer insights and cross-functional relationships to deliver innovative yet pragmatic solutions optimally poised to drive business outcomes, and building culture and strength-based teams, from mentoring the underprivileged, to developing and empowering individual contributors and people managers on my team, to leading org-wide talent growth and diversity & inclusion initiatives.‣ Tenacious, creative problem solver who thrives in a results-driven, high-stakes, fast-paced environment.
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On a mission to empower and inspire working women to dream more, do more, and become more ✨Your Internet older sister (“unni”) with 30M+ views across the internet Career | Self-Love | Motherhood | Lifestyle IG 130K+, YT 35K, TikTok 6K www.soraunni.com
Los Angeles, California, Us
Drive SMB ad revenue by empowering SMBs globally through our creative tools through ‣ Leveraging customer & market insights‣ Influencing product roadmap‣ Leading sales enablement & GTM strategyProducts supported: Generative AI (Creative Assistant), CapCut, Creative Exchange, Creator Marketplace, Creative Center, Smart Creative, Video Insights, TikTok Video Editor, etc
Menlo Park, Ca, Us
Menlo Park, Ca, Us
Facebook Channel Investment/Innovation Strategy, Growth & Ad-Tech ‣ Led a team of ~10 people managers & individual contributors responsible for the strategy and execution of FB consumer-facing advertising campaigns with a half billion $ annual advertising budget globally across all products in the Facebook consumer marketing product portfolio (Brand, Reputation, Watch, Groups, Marketplace, Dating, WhatsApp, International, Gaming, and more). ‣ With the goal of making FB the best marketers on FB, built capabilities for this newly established in-house paid social team and defined its vision and priorities — driving innovation and best practice adoption across media strategy, testing/measurement frameworks, ad tech, and creative.‣ Spearheaded channel-specific A/B Testing roadmap, execution, best practices, and rollout.Cross-Functional Leadership ‣ Partnered closely with internal stakeholders within Marketing, Product, Insights & Analytics, Marketing Strategy & Operations, Creative, Ads Monetization, and Global Sales teams.‣ Key owner of CMO-led initiatives such as KPI Dashboard, and FB onsite signal workstream. ‣ Spearheaded Grow with Marketing initiative, a CMO-led taskforce to support employees' career growth with a variety of programs such as career chats, newsletters, training resources.
Menlo Park, Ca, Us
Go-To-Market & Product Strategy ‣ Led consumer marketing strategy for Facebook Watch, overseeing strategic media buying across channels for original shows, brand initiatives, partner/creator shows, lifecycle/retention, and international, with the goal of driving awareness, adoption, and retention.‣ Built a team of 4 marketing managers, responsible for the 9-figure annual advertising budgets‣ Spearheaded stakeholder management, development and execution of the overall learning agenda with A/B tests, driving cutting-edge creative, evaluating new channel partners and technologies, enacting rigorous campaign performance reviews, improving workflows, and setting overall thought leadership to develop campaigns that are optimally poised for success.Brand Marketing & Audience-Messaging‣ Led its first and biggest brand awareness test campaigns to prove the value of brand to product success and unlock budgets. Designed and implemented a comprehensive audience & messaging research (qualitative & quantitative) to identify our core audience and messaging.
Menlo Park, Ca, Us
Go-To-Market & Product Strategy ‣ Led consumer marketing strategy for 1B global users, to drive awareness and adoption of new features and ultimately product usage, retention, and user growth.
Berkeley, Ca, Us
Awarded “The Extraordinary Teaching in Extraordinary Times Award,” for innovation and excellence in teaching during the COVID pandemic. With Distinguished Teaching Fellow and a pioneer in the private equity discipline, Professor Peter Goodson.
VR hardware startup. Product, GTM, fundraising.‣ Built GTM strategy from the ground up, from defining brand, launching a crowd funding campaign, creative development, developing social media and web presence, external partner onboarding and management.‣ Built and managed a team of business interns. ‣ Assisted the CEO with raising venture capital investment.
Los Gatos, Ca, Us
‣ Spearheaded Netflix’s Tier-1 Original launches across North America, Australia, New Zealand, and international launches in Asia-Pacific.‣ Owned 8-figure annual budgets and partnered with regional marketing leadership to define market-specific strategies and priorities. Drove and deployed innovative and impactful digital marketing strategies, partnering with Analytics, Creative, Social, Strategy, Marketing Operations, Localization, Partnerships teams.‣ As a founding member of its paid social practice, helped define its channel strategy scaling the business from $0 to $200M+ annual spend.
San Jose, Ca, Us
‣ Delivered digital campaigns for 100+ media agencies and brand clients with each campaign scaling up to 7-figure monthly budget, including the firm’s largest accounts.‣ Pre-IPO employee. Acquired by Adobe.
‣ Location-baed social app connecting people, leveraging AR/VR technology, at Berkeley Skydeck ‣ Reported into CEO
New York, Ny, Us
‣ Social app connecting people for events. Acquired by Stubhub.‣ Reported into CMO & COO
Quick answers generated from the profile data available on this page.
Sora Lee works for SORA UNNI.
Sora Lee is listed as Global Head of Product Marketing - Creative Solutions @ TikTok | ex-Meta & Netflix | Public Speaker | Content Creator at SORA UNNI.
Sora Lee is based in United States while working with SORA UNNI.
Sora Lee has worked for Sora Unni, Tiktok, Meta, University Of California, Berkeley, Haas School Of Business, and Fishball 360° Lens.
You can use AeroLeads to view verified contact signals for Sora Lee at SORA UNNI, including work email, phone, and LinkedIn data when available.
Sora Lee holds Master Of Business Administration (M.B.A.) from University Of California, Berkeley, Haas School Of Business.
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