On a mission to empower and inspire working women to dream more, do more, and become more ✨Your Internet older sister (“unni”) with 30M+ views across the internet Career | Self-Love | Motherhood | Lifestyle IG 130K+, YT 35K, TikTok 6K www.soraunni.com

Drive SMB ad revenue by empowering SMBs globally through our creative tools through ‣ Leveraging customer & market insights‣ Influencing product roadmap‣ Leading sales enablement & GTM strategyProducts supported: Generative AI (Creative Assistant), CapCut, Creative Exchange, Creator Marketplace, Creative Center, Smart Creative, Video Insights, TikTok Video Editor, etc

Facebook Channel Investment/Innovation Strategy, Growth & Ad-Tech ‣ Led a team of ~10 people managers & individual contributors responsible for the strategy and execution of FB consumer-facing advertising campaigns with a half billion $ annual advertising budget globally across all products in the Facebook consumer marketing product portfolio (Brand, Reputation, Watch, Groups, Marketplace, Dating, WhatsApp, International, Gaming, and more). ‣ With the goal of making FB the best marketers on FB, built capabilities for this newly established in-house paid social team and defined its vision and priorities — driving innovation and best practice adoption across media strategy, testing/measurement frameworks, ad tech, and creative.‣ Spearheaded channel-specific A/B Testing roadmap, execution, best practices, and rollout.Cross-Functional Leadership ‣ Partnered closely with internal stakeholders within Marketing, Product, Insights & Analytics, Marketing Strategy & Operations, Creative, Ads Monetization, and Global Sales teams.‣ Key owner of CMO-led initiatives such as KPI Dashboard, and FB onsite signal workstream. ‣ Spearheaded Grow with Marketing initiative, a CMO-led taskforce to support employees' career growth with a variety of programs such as career chats, newsletters, training resources.

Go-To-Market & Product Strategy ‣ Led consumer marketing strategy for Facebook Watch, overseeing strategic media buying across channels for original shows, brand initiatives, partner/creator shows, lifecycle/retention, and international, with the goal of driving awareness, adoption, and retention.‣ Built a team of 4 marketing managers, responsible for the 9-figure annual advertising budgets‣ Spearheaded stakeholder management, development and execution of the overall learning agenda with A/B tests, driving cutting-edge creative, evaluating new channel partners and technologies, enacting rigorous campaign performance reviews, improving workflows, and setting overall thought leadership to develop campaigns that are optimally poised for success.Brand Marketing & Audience-Messaging‣ Led its first and biggest brand awareness test campaigns to prove the value of brand to product success and unlock budgets. Designed and implemented a comprehensive audience & messaging research (qualitative & quantitative) to identify our core audience and messaging.

Go-To-Market & Product Strategy ‣ Led consumer marketing strategy for 1B global users, to drive awareness and adoption of new features and ultimately product usage, retention, and user growth.

Awarded “The Extraordinary Teaching in Extraordinary Times Award,” for innovation and excellence in teaching during the COVID pandemic. With Distinguished Teaching Fellow and a pioneer in the private equity discipline, Professor Peter Goodson.

VR hardware startup. Product, GTM, fundraising.‣ Built GTM strategy from the ground up, from defining brand, launching a crowd funding campaign, creative development, developing social media and web presence, external partner onboarding and management.‣ Built and managed a team of business interns. ‣ Assisted the CEO with raising venture capital investment.

‣ Spearheaded Netflix’s Tier-1 Original launches across North America, Australia, New Zealand, and international launches in Asia-Pacific.‣ Owned 8-figure annual budgets and partnered with regional marketing leadership to define market-specific strategies and priorities. Drove and deployed innovative and impactful digital marketing strategies, partnering with Analytics, Creative, Social, Strategy, Marketing Operations, Localization, Partnerships teams.‣ As a founding member of its paid social practice, helped define its channel strategy scaling the business from $0 to $200M+ annual spend.

‣ Delivered digital campaigns for 100+ media agencies and brand clients with each campaign scaling up to 7-figure monthly budget, including the firm’s largest accounts.‣ Pre-IPO employee. Acquired by Adobe.

‣ Location-baed social app connecting people, leveraging AR/VR technology, at Berkeley Skydeck ‣ Reported into CEO

‣ Social app connecting people for events. Acquired by Stubhub.‣ Reported into CMO & COO