- Comprehensive program management using Asana, effectively tracking large projects and product launches, coordinating creative requests, managing marketing distribution, and facilitating communication with the warehouse team to ensure seamless operations.- Orchestrate end-to-end marketing campaigns for Sweet July, Sweet July Skin, and other AC Brands products and partnerships by developing comprehensive launch campaign presentations to delineate key objectives, messaging strategies, target demographics, and social media/email/advertising tactics. - Conduct competitive and market trend analysis to inform product positioning and differentiation and evaluate product and partnership strengths, risks, and market positioning, leveraging insights to develop strategic initiatives and form additional partnerships aligned with the company's vision.- Executed email marketing campaigns utilizing Klaviyo to plan schedules and content and guide the creative assistant in designing impactful emails with strategic content, imagery, and messaging.- Manage the User-Generated Content (UGC) creation program, identifying and engaging content creators via social media, facilitating contract agreements using DocuSign, and providing detailed content briefs. - Plan and execute media and influencer-facing product launch events, fostering engagement, and facilitate consumer-facing public events with Ayesha Curry's presence to increase brand awareness.- Collaborate with PR teams to invite key media/press/influencers, secure media exclusives, and manage editorial/influencer community engagements for product sampling, interviews, and speaking opportunities, orchestrating immersive experiences to introduce new brands.

- Managed production timelines and schedules, proactively identifying and mitigating potential risks or delays in product development by implementing alternative solutions such as packaging modifications or design adjustments to maintain project timelines.- Assisted the Director of Marketing in developing comprehensive marketing plans for products, services, and partnerships, leveraging insights and market trends to drive strategic initiatives.- Directed the social media strategy for Sweet July and Sweet July Skin, utilizing Sprout Social and Hootsuite platforms to curate content calendars, maintain brand consistency, and capitalize on emerging social trends. - Created and executed strategic giveaways with brand partners to increase brand engagement and awareness, successfully growing social media accounts to 133K/10K followers within respective timeframes and expanded the email lists over 20K+ subscribers within three years.

- Orchestrated the launch of Ayesha Curry’s inaugural partnership with Google Assistant in New York, collaborating with the production team to ensure seamless execution.- Cultivated and maintained strategic relationships with AC Home Collection licensing partners, including Meyer Corporation, Peking Handicraft, and KAF Home, ensuring successful product collaborations.- Played a pivotal role in conceptualizing and founding the Sweet July brand alongside Ayesha Curry, the President, and the VP of AC Brands. - Served as the primary support to the CEO of Eat.Learn.Play. during its launch events, coordinating with vendors and partners for a high-profile donor dinner and public event, contributing to the successful debut of the foundation in July 2019.

Developed and implemented an innovative sales strategy, driving over $1.2M in event sales and significantly expanding the customer base.Cultivated and strengthened relationships with Fortune 500 clients, enhancing customer retention and loyalty.Managed all aspects of event execution, including vendor coordination, guest experience, and culinary excellence, ensuring seamless and memorable events.Directed onsite onboarding and training programs for International Smoke restaurants across the US, guaranteeing consistency and excellence in service delivery.