PRODUCT DESIGN | Designed and released intuitive wedding planning app for couples with customizable app for wedding guests. Within nine months of release, the app had 80,000 active couples planning their wedding.PRODUCT STRATEGY | Defined and executed product strategy balancing user experience optimization, new feature development, business goals, and stakeholder expectations.PRODUCT MARKETING | Implemented multichannel marketing launch including ASO, social media, online focus groups, and in-person wedding events to broaden brand from Nordic-only to global audience.LEADERSHIP | Led cross-functional remote team (design/development/customer service) in three countries using agile frameworks under tight budget and time restrictions. FUNDRAISING | Overhauled pitch deck with CEO and co-presented to angel and seed investors.

Managed transition of Wedsly from a Swedish web-based wedding planning tool to a wedding planning app suitable for the global market.

Managed, expanded & restructured high-end event production agency pre/post pandemic. Clients included New York Women's Foundation, Bloomberg Philanthropies, Citi, and Jane Street Capital.LEADERSHIP | Head of production and operations for event agency with mid-seven figure USD revenue. Led multidisciplinary teams using design thinking frameworks to deliver superior client experiences. Worked with leading executive coach to navigate founder and direct report relationships.BUSINESS DEVELOPMENT | Managed multi-channel strategy to differentiate firm within the market with special focus on LGBTQIA+ and female diversity initiatives. Overhauled pitch materials to reflect agency competencies.OPERATIONS | Refined service offerings to increase scaleability and price realization. Audited internal processes to eliminate inefficiencies and waste.TALENT | Mentored core employees while recruiting to expand agency competencies. Assembled creative and technical teams mixing employees, contractors, and vendors to deliver uniform excellence within budget for client projects.CRISIS MANAGEMENT | Quickly restructured firm amid uncertainty of COVID-19 pandemic.- Lobbied local, state, and federal elected officials for small business- and event industry-specific economic relief- Redesigned work flows to shift in-person, collaborative teams to remote work- Managed talent according to PPP criteria (furlough, rehire, shared work, layoffs)- Protected employees during layoffs and managed compliance with applicable labor laws- Mentored employees during outplacement and made referrals- Reduced firm overhead to preserve cashTECHNOLOGY | Sourced, vetted, deployed & integrated new technology into prior workflows. - Adapted daily meetings to virtual environment and managed them for efficiency- Upskilled team members on new event platforms- Delivered high-impact virtual events with shortened production timeframes

Project-based consulting for 2019 League Meetings, 2018 MLS Cup, 2018 MLS All-Star Game, 2018 MLS SuperDraft, 2017 MLS Cup, 2017 MLS All-Star Game, 2018 FIFA World Cup qualifying (Hexagonal) and Concacaf.

Founder and lead planner for event design & production firm specializing in highly-individualized luxury weddings and private events that meticulously reflected clients' desires.

Key staffer on 24-person team focused on complex, high-value, interdisciplinary projects for ultra-high net worth CEO & family.

Boutique destination management company serving Denver, Vail, Beaver Creek, and Aspen.