Shaun O'Reilly's Location
Atlanta, Georgia, United States, United States
Shaun O'Reilly's Contact Details
Shaun O'Reilly work email
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Shaun O'Reilly personal email
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Shaun O'Reilly phone numbers
About Shaun O'Reilly
FORMER CHIEF MARKETING OFFICER - Interested in B2B Marketing Leadership OpportunitiesProven marketing professional with more than 20 years of B2B marketing leadership experience. Significant experience developing scalable demand generations programs for SaaS technology companies leveraging tools such as Pardot, HubSpot, Google Ads, Google Analytics & SalesForce to drive top of funnel activity and increase funnel velocity and conversion. Demonstrated ability to succeed through the creation & implementation of multi-channel marketing initiatives designed to deliver a pipeline of qualified prospects for global sales teams. Experience building and leading marketing teams for investor/equity-funded organizations. Excellent C-level/Board-level communicator & conference speaker with strong presentation development & delivery skills. • Building & Leading High-Performing Marketing Teams• Pardot (Expert) & HubSpot (Certified)• CRM (SalesForce)• Marketing & Sales Operations• Multi-Channel Demand Generation Programs• Account-Based Marketing• Lead Nurturing Programs• SEM – Google Ads, LinkedIn Advertising• Developing & Executing Digital Marketing Programs• Go to Market Product Strategies• Field Marketing• Marketing Team Development & Mentoring• Sales Enablement
Shaun O'Reilly's Current Company Details
B2B SaaS, CMO, Marketing Leader and Strategist - Open to Marketing Consulting and Fractional CMO Opportunities
Shaun O'Reilly Work Experience Details
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Chief Marketing OfficerSms-Magic Nov 2020 - Dec 2022Henderson, Nevada, UsChief Marketing Officer and Head of Sales for the market leading conversational messaging application. -
Head Of Global Marketing, Growth StrategistSms-Magic Nov 2020 - May 2022Henderson, Nevada, UsHead of Marketing and Growth Leader responsible for driving the growth and scaling of SMS-Magic - a leader in the conversational messaging space.* Lead the marketing function for a leader in the conversational messaging space and drive product demand in key markets in North America, EMEA and APAC* Plan and execute marketing strategies for new and existing products that include strategies & tactics for attracting, acquiring, closing and retaining customers and partners* Develop a cohesive brand strategy that includes messaging and positioning for different target segments* Set and administer an annual marketing budget and deliver an ROI as per agreed targets* Conceptualize and deliver a clear and cogent content marketing strategy to gain thought leadership in our target segments with the desired media mix* Guide the day-to-day activities of the marketing team including agencies, inhouse teams etc.* Continually review changes to the messaging ecosystems, partners, CRM and other enablers, understand consumer messaging trends in our target geographies and the activities of competitors their strategies and tactics. * Plan and create marketing strategies to gain market leadership* Deliver sales enablement tools that include content & training and provide the sales team with clear customer and prospect messaging, which explains the value we offer our customers* Champion the organization’s social media presence to generate leads, thought leadership while evangelizing our concepts, products & services* Report on key marketing metrics that include web and CRM funnels and related closure KPI’s along with key indexes like CPL, CAC and LTV* Orchestrate the company databases across sales and marketing software applications to create seamless dashboards and reports that measure prospect progress, closure and behaviors across thefunnel and the customer lifecycle* Drive growth by identifying new markets and new use-cases and value propositions for existing customers.
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Vice President MarketingMembersuite, Inc. 2018 - Aug 2020Atlanta, Georgia, UsVP of Marketing for Equity-Funded SaaS Association Management & Event Technology Software Provider• Developed & executed the overall go-to-market & brand strategy to drive increased awareness & revenue. • Managed all aspects of marketing strategy including messaging, positioning, content development, social media, digital, sales enablement, planning, forecasting, budgeting, metrics and KPIs.• Devised & implemented demand generation strategies to achieve corporate recurring revenue growth goals - Exceeded MQL, SQL & SAO plan & generated marketing influenced opportunities valued at more than $30.0M.• Demand generation strategy included execution of multi-channel programs encompassing social media, outbound programs, partner marketing, account-based marketing, PR, events, digital and paid (SEM) programs.• Built & applied a rigorous approach to measurement of marketing effectiveness/ROI. Ensured that KPIs were created for each marketing activity & performance was critically evaluated to optimize go forward marketing strategies & allocate spend.• Served as company spokesperson for media & public speaking engagements. Managed all corporate PR & relationships with external vendors (PR & creative agencies).• Led a team of inside sales development representatives. Developed quarterly & annual quotas aligned with overall net new customer growth targets – achieved 108% of team quota plan in 2019.• Created & executed sales enablement strategy to support team of account executives. Materials included development of new sales pitch decks aligned with each market segment & target persona, product collateral, white papers, videos and customer case studies.• Hired, managed and mentored a high-performing team of marketing professionals. • Reported to CEO; had 7 direct reports including marketing & BDR team -
Senior Director MarketingSimeio Solutions 2016 - 2018Alpharetta, Georgia, UsRecruited to build and lead company’s first marketing team comprised of professional marketers in Content Management & Strategy, Analyst Relations, Event Management and Demand Generation roles. • Developed new messaging, launched a new corporate website and published an extensive library of sales enablement tools including product collateral, pitch decks, white papers and customer case studies. • Increased overall brand awareness and positioned Simeio as leader in the cyber security space through the execution of a comprehensive content development and social marketing strategy; achieved growth of 63.2% in the number of followers and fans across the major social platforms• Developed and executed company’s overall go-to-market strategy through the execution and optimization of a variety of integrated one-to-one and account-based marketing programs and campaigns.• Configured Marketing Automation Platform (Pardot) and implemented a large-scale demand generation program driving prospect activity and Marketing Qualified Leads for the inside sales development team. • Implemented“ Demand Waterfall” processes to drive demand generation strategy which led to the creation of Sales Accepted Leads valued at $310M.• Executed a comprehensive sales enablement program to support the sales organization. • Reported to CMO; had 4 direct reports in content marketing, digital marketing, analyst relations and events marketing -
Director Global Demand Generation, North America, Latam, Apac, EmeaTangoe 2013 - 2016Indianapolis, Indiana, UsBuilt and managed the demand generation infrastructure to drive new pipeline opportunities in support of the sale of Tangoe’s SaaS-based IT expense management solutions.. • Spearheaded the implementation of Pardot as the company’s Marketing Automation Platform and managed the end-to-end lead generation and management process which included lead capture, nurture, qualification and acceptance by the sales organization. • Managed the integration of Pardot with SalesForce.com; rolled-out of the platform to Global Sales teams and Digital Sales Representatives and provided ongoing direction, support and education.• Devised effective customer retention and acquisition strategies through the development and execution of compelling digital and offline campaigns that encompassed; email, PPC, SEO, webinars, seminars, trade shows, content syndication and social media.• Developed target prospect personas and implemented lead scoring and lead grading to prioritize the assignment of Marketing Qualified Leads and improve MQL to SQL conversion rates in each target market.• Coached and developed a demand generation team that included digital marketing, web development and event management professionals• Leveraged the “Demand Waterfall Model”, to improve year-over-year lead conversion metrics which included:o A 31% improvement in MQL to SQL lead conversiono A 76% growth in the number of Marketing Qualified Leads (MQL1) routed to the inside sales organization o A 32% increase in the number of Marketing Qualified Leads (MQL2) passed to the direct sales organizationo A 24% increase in the value of open opportunities in the sales pipelineo Devised and executed a comprehensive global demand generation strategy which drove new pipeline opportunities valued at $77M and increased Marketing’s contribution to the sales pipeline from 3% to 21% of all opportunities -
Director Of MarketingBusiness Software, Inc. 2011 - 2013Peachtree Corners, Ga, UsBusiness Software, Inc. is an industry-leading SaaS application developer that specializes in payroll tax calculation & compliance software.• Devised & executed strategic marketing initiatives to drive adoption of new enterprise-level SaaS solutions. • Developed the annual marketing plan in alignment with corporate growth & revenue objectives. Plan spanned multiple dimensions including SaaS solution branding, product awareness, customer education, channel development, lead generation & lead nurturing programs.• Successfully championed and implemented a number of new corporate initiatives which included; a new corporate website, a new web-based customer service portal and new corporate and product branding.• Led new channel identification & development initiatives which resulted in BSI securing new partnership agreements.• Created & delivered multiple new sales tools & programs to support the channel sales teams. Tools included; new product collateral, customer case studies, white papers, ROI studies & sales presentations. • Analyzed & tracked the success of all sales channel programs & developed key performance metrics to measure and demonstrate a return on marketing expenditures.• Introduced a new marketing automation solution (Act-On) to optimize lead generation & lead nurturing activities. This included implementing prospect behavioral scoring, lead scoring, lead assignment and the development of automated drip-marketing programs. • Implemented SalesForce.com as the new corporate-wide CRM solution and designed all sales and marketing process flows to streamline movement of leads through the sales funnel. • Devised & executed email, print & online marketing campaigns targeted to existing customers in key sales channels that increased adoption of BSI’s SaaS applications by more than 300%. • Managed a staff of marketing professionals that included marketing communications, marketing project management & product solutions management functions. -
Marketing ConsultantLodestar Technology Labs 2010 - 2011Developed a comprehensive re-branding & re-launch strategy for a suite of Software as a Service (SaaS) Applications developed for the small business marketplace.• Headed website design & website usability initiatives for 3 ecommerce websites & developed an extensive program of online & offline branding & lead generation initiatives that utilized SEO, SEM, radio, social media, email marketing & affiliate marketing.• Created a new agent & affinity partner sales channel & lead all partner marketing & business development activities. Initial success included the launch of a new partner program with a leading VoIP provider who is re-selling the SaaS products through their existing agent sales channel.• Developed & implemented a comprehensive program of paid (SEM) & organic (SEO) search marketing which included PPC campaign creation, ongoing program management & on-site content development that expanded organic reach & improved organic rankings.• Designed & produced a wide range of sales collateral & marketing materials which included product white papers, articles, website content, blogs & product one-sheets & brochures.
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Owner/PresidentCurbscapes Of Atlanta, Llc 2006 - 2009Founded residential & commercial, decorative concrete/hardscaping company that grew to become the 3rd largest of its kind in the State. Company was sold in 2009.• Directed all lead generation & sales & marketing activities for the company. Primary lead generation methods included; print advertising, PPC advertising, search engine optimization, partner marketing & tradeshows.• Managed all operational & general management functions within the company, including human resources, billing & accounting, finance, process improvement & customer service.• Grew customer base by 250% year-over-year & achieved ongoing monthly revenues of $50,000 at time of sale
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Vp Of MarketingIncentive Solutions, Inc. 2005 - 2007Atlanta, Georgia, UsVP of Marketing focused on lead generation, sales automation, direct marketing, e-commerce, product development and product marketing - Developed comprehensive marketing plan for $50 Million travel and incentive company.• Established annual budget to meet branding plan which was achieved through extensive direct marketing, web initiatives, product development and product marketing.• Created lead generation program for sales team and implemented a new CRM system to distribute leads, track sales activity and create up-sell and cross-sell opportunities.• Increased number of leads generated and significantly reduced cost per lead across all sources.• Developed new sales collateral including product and service one-sheets, sell-sheets and company presentations -
V.P. Of MarketingGameplan Financial Marketing 2003 - 2005Headed all marketing activities including; lead generation, direct marketing, field marketing, consulting, channel management, client incentive programs, internal promotions & creative services.• Directed organization's marketing activities including corporate brand development, online/offline direct marketing, field marketing/consulting, program/channel management, client incentive programs, internal promotions and creative services.• Planned, developed & implemented outbound direct marketing programs consisting of more than 7,000,0000 mail pieces and 4,000,000 emails per year and established metrics that led to an increase in ROI and response rate for both online and offline direct marketing initiatives.• Directed both online and offline lead development activities including management of mail house and print vendor relationships, identification and sourcing of mailing lists and list purchase recommendations.• Provided client-specific marketing consulting services in areas such as direct mail, newspaper and radio advertising, web-based lead generation and client seminars.• Hired and supervised staff of field marketing managers, designers, marketing coordinators and program managers.
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Director Of Corporate & Consumer MarketingHeadhunter.Net 2000 - 2002Head of Marketing with full responsibility for growing consumer site traffic & the B2B sales channel.• Developed strategies that grew consumer base from 4 million visits per month to more than 7 million visits per month.• Increased site activity to over 70 million page views per month through negotiation of effective online partnerships & the introduction of multiple consumer product enhancements.• Recruited & mentored a staff of marketing specialists which included channel marketing managers, category sales managers & trade event coordinators.• Developed new product pricing structure, created launch materials & trained 120 person sales organization on pricing strategy & product/company positioning.• Created an online Customer Relationship Management process that improved customer retention, reduced churn & improved customer return on their investment in Headhunter.net.• Led marketing & site integration efforts of 2 major internet company acquisitions.
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Relationship ManagerCheckfree 1998 - 2000Milwaukee, Wisconsin, UsManaged telecommunications channel for the eCommerce division.• Increased adoption of the E-Bill product by partnering with telecommunications industry clients to develop internet-based advertising and promotions. • Represented the E-Bill organization in analyst meetings. Conducted press interviews and spoke at conventions and trade-shows. • Organized and led client forums that brought clients and CheckFree product marketing together to develop industry specific E-Bill product enhancements. • Oversaw implementation cycle and served as primary contact for client’s senior management. • Maintained account plans geared toward establishing consumer adoption and revenue goals. • Partnered with clients to develop consumer adoption strategies, focused on increasing awareness of internet-based bill delivery. Strategies include the creation of co-marketing agreements between clients and bill delivery sites such as Yahoo! and Quicken. -
Market Development ManagerMci 1992 - 1998Basking Ridge, Nj, Us·Developed customized marketing programs for MCI Major Account customers billing in excess of $30,000 per month. ·Created tailored programs for the sale of MCI products and services to non-traditional customers and prospects.·Participated in internal "focus groups" to develop new products and strategic marketing programs. ·Delivered new product and pricing programs to field sales organization. ·Negotiated contracts for the sale of more than $50 million of telecommunications products such as domestic and international voice and data services and MCI wireless services.·Conducted quarterly account strategy sessions with strategic account managers and product/service experts to develop new ideas and strategies to maintain and grow the strategic account base.
Shaun O'Reilly Skills
Lead Generation
Email Marketing
Marketing Management
Saas
Management
Seo
E Commerce
Direct Marketing
Product Management
Multi Channel Marketing
Salesforce.com
Marketing Communications
Sem
Product Development
Business Strategy
Competitive Analysis
Market Planning
Web Marketing
Online Lead Generation
Crm Integration
Creative Strategy
Pricing
Ppc
Online Advertising
Branding And Identity
B2b Marketing Strategy
Marketing Leadership
Digital Direct Marketing
Channel Program Management
Channel Relationship Management
Department Budgeting
Personnel Management
Staff Development
Direct Mail
Competitive Marketing Strategies
Lead Generation Programs
Software Marketing
Demand Generation
Digital Marketing
Target Segmentation
Crm
Marketing
B2b
Product Marketing
Customer Relationship Management
Software As A Service
Business To Business
Online Marketing
Search Engine Optimization
Pay Per Click
Shaun O'Reilly Education Details
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Northeastern UniversityMarketing -
London Metropolitan UniversityLaw
Frequently Asked Questions about Shaun O'Reilly
What is Shaun O'Reilly's role at the current company?
Shaun O'Reilly's current role is B2B SaaS, CMO, Marketing Leader and Strategist - Open to Marketing Consulting and Fractional CMO Opportunities.
What is Shaun O'Reilly's email address?
Shaun O'Reilly's email address is sh****@****gic.com
What is Shaun O'Reilly's direct phone number?
Shaun O'Reilly's direct phone number is +167860*****
What schools did Shaun O'Reilly attend?
Shaun O'Reilly attended Northeastern University, London Metropolitan University.
What skills is Shaun O'Reilly known for?
Shaun O'Reilly has skills like Lead Generation, Email Marketing, Marketing Management, Saas, Management, Seo, E Commerce, Direct Marketing, Product Management, Multi Channel Marketing, Salesforce.com, Marketing Communications.
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