Shaun O'Reilly Email & Phone Number

Henderson, Nevada, US

Chief Marketing Officer and Head of Sales for the market leading conversational messaging application.

Henderson, Nevada, US

Head of Marketing and Growth Leader responsible for driving the growth and scaling of SMS-Magic - a leader in the conversational messaging space.* Lead the marketing function for a leader in the conversational messaging space and drive product demand in key markets in North America, EMEA and APAC* Plan and execute marketing strategies for new and existing.

Atlanta, Georgia, US

• VP of Marketing for Equity-Funded SaaS Association Management & Event Technology Software Provider
• Developed & executed the overall go-to-market & brand strategy to drive increased awareness & revenue.
• Managed all aspects of marketing strategy including messaging, positioning, content development, social media, digital, sales enablement, planning, forecasting, budgeting, metrics and KPIs.
• Devised & implemented demand generation strategies to achieve corporate recurring revenue growth goals - Exceeded MQL, SQL & SAO plan & generated marketing influenced opportunities valued at more than $30.0M.
• Demand generation strategy included execution of multi-channel programs encompassing social media, outbound programs, partner marketing, account-based marketing, PR, events, digital and paid (SEM) programs.
• Built & applied a rigorous approach to measurement of marketing effectiveness/ROI. Ensured that KPIs were created for each marketing activity & performance was critically evaluated to optimize go forward marketing.

Alpharetta, Georgia, US

• Recruited to build and lead company’s first marketing team comprised of professional marketers in Content Management & Strategy, Analyst Relations, Event Management and Demand Generation roles.
• Developed new messaging, launched a new corporate website and published an extensive library of sales enablement tools including product collateral, pitch decks, white papers and customer case studies.
• Increased overall brand awareness and positioned Simeio as leader in the cyber security space through the execution of a comprehensive content development and social marketing strategy; achieved growth of 63.2% in the.
• Developed and executed company’s overall go-to-market strategy through the execution and optimization of a variety of integrated one-to-one and account-based marketing programs and campaigns.
• Configured Marketing Automation Platform (Pardot) and implemented a large-scale demand generation program driving prospect activity and Marketing Qualified Leads for the inside sales development team.
• Implemented“ Demand Waterfall” processes to drive demand generation strategy which led to the creation of Sales Accepted Leads valued at $310M.

Indianapolis, Indiana, US

• Built and managed the demand generation infrastructure to drive new pipeline opportunities in support of the sale of Tangoe’s SaaS-based IT expense management solutions..
• Spearheaded the implementation of Pardot as the company’s Marketing Automation Platform and managed the end-to-end lead generation and management process which included lead capture, nurture, qualification and.
• Managed the integration of Pardot with SalesForce.com; rolled-out of the platform to Global Sales teams and Digital Sales Representatives and provided ongoing direction, support and education.
• Devised effective customer retention and acquisition strategies through the development and execution of compelling digital and offline campaigns that encompassed; email, PPC, SEO, webinars, seminars, trade shows.
• Developed target prospect personas and implemented lead scoring and lead grading to prioritize the assignment of Marketing Qualified Leads and improve MQL to SQL conversion rates in each target market.
• Coached and developed a demand generation team that included digital marketing, web development and event management professionals

Peachtree Corners, GA, US

• Business Software, Inc. is an industry-leading SaaS application developer that specializes in payroll tax calculation & compliance software.
• Devised & executed strategic marketing initiatives to drive adoption of new enterprise-level SaaS solutions.
• Developed the annual marketing plan in alignment with corporate growth & revenue objectives. Plan spanned multiple dimensions including SaaS solution branding, product awareness, customer education, channel.
• Successfully championed and implemented a number of new corporate initiatives which included; a new corporate website, a new web-based customer service portal and new corporate and product branding.
• Led new channel identification & development initiatives which resulted in BSI securing new partnership agreements.
• Created & delivered multiple new sales tools & programs to support the channel sales teams. Tools included; new product collateral, customer case studies, white papers, ROI studies & sales presentations.

• Developed a comprehensive re-branding & re-launch strategy for a suite of Software as a Service (SaaS) Applications developed for the small business marketplace.
• Headed website design & website usability initiatives for 3 ecommerce websites & developed an extensive program of online & offline branding & lead generation initiatives that utilized SEO, SEM, radio, social media.
• Created a new agent & affinity partner sales channel & lead all partner marketing & business development activities. Initial success included the launch of a new partner program with a leading VoIP provider who is.
• Developed & implemented a comprehensive program of paid (SEM) & organic (SEO) search marketing which included PPC campaign creation, ongoing program management & on-site content development that expanded organic reach.
• Designed & produced a wide range of sales collateral & marketing materials which included product white papers, articles, website content, blogs & product one-sheets & brochures.

• Founded residential & commercial, decorative concrete/hardscaping company that grew to become the 3rd largest of its kind in the State. Company was sold in 2009.
• Directed all lead generation & sales & marketing activities for the company. Primary lead generation methods included; print advertising, PPC advertising, search engine optimization, partner marketing & tradeshows.
• Managed all operational & general management functions within the company, including human resources, billing & accounting, finance, process improvement & customer service.
• Grew customer base by 250% year-over-year & achieved ongoing monthly revenues of $50,000 at time of sale

Atlanta, Georgia, US

• VP of Marketing focused on lead generation, sales automation, direct marketing, e-commerce, product development and product marketing - Developed comprehensive marketing plan for $50 Million travel and incentive company.
• Established annual budget to meet branding plan which was achieved through extensive direct marketing, web initiatives, product development and product marketing.
• Created lead generation program for sales team and implemented a new CRM system to distribute leads, track sales activity and create up-sell and cross-sell opportunities.
• Increased number of leads generated and significantly reduced cost per lead across all sources.
• Developed new sales collateral including product and service one-sheets, sell-sheets and company presentations

• Headed all marketing activities including; lead generation, direct marketing, field marketing, consulting, channel management, client incentive programs, internal promotions & creative services.
• Directed organization's marketing activities including corporate brand development, online/offline direct marketing, field marketing/consulting, program/channel management, client incentive programs, internal.
• Planned, developed & implemented outbound direct marketing programs consisting of more than 7,000,0000 mail pieces and 4,000,000 emails per year and established metrics that led to an increase in ROI and response rate.
• Directed both online and offline lead development activities including management of mail house and print vendor relationships, identification and sourcing of mailing lists and list purchase recommendations.
• Provided client-specific marketing consulting services in areas such as direct mail, newspaper and radio advertising, web-based lead generation and client seminars.
• Hired and supervised staff of field marketing managers, designers, marketing coordinators and program managers.

• Head of Marketing with full responsibility for growing consumer site traffic & the B2B sales channel.
• Developed strategies that grew consumer base from 4 million visits per month to more than 7 million visits per month.
• Increased site activity to over 70 million page views per month through negotiation of effective online partnerships & the introduction of multiple consumer product enhancements.
• Recruited & mentored a staff of marketing specialists which included channel marketing managers, category sales managers & trade event coordinators.
• Developed new product pricing structure, created launch materials & trained 120 person sales organization on pricing strategy & product/company positioning.
• Created an online Customer Relationship Management process that improved customer retention, reduced churn & improved customer return on their investment in Headhunter.net.

Milwaukee, Wisconsin, US

• Managed telecommunications channel for the eCommerce division.
• Increased adoption of the E-Bill product by partnering with telecommunications industry clients to develop internet-based advertising and promotions.
• Represented the E-Bill organization in analyst meetings. Conducted press interviews and spoke at conventions and trade-shows.
• Organized and led client forums that brought clients and CheckFree product marketing together to develop industry specific E-Bill product enhancements.
• Oversaw implementation cycle and served as primary contact for client’s senior management.
• Maintained account plans geared toward establishing consumer adoption and revenue goals.

Basking Ridge, NJ, US

·Developed customized marketing programs for MCI Major Account customers billing in excess of $30,000 per month. ·Created tailored programs for the sale of MCI products and services to non-traditional customers and prospects.·Participated in internal "focus groups" to develop new products and strategic marketing programs. ·Delivered new product and pricing.

Mba, Marketing

Ba, Law