Søren Kristensen Email & Phone Number

Kolding, Dk

Kolding, Dk

Kolding, Dk

Head of Marketing.Member of middle management group.With global customers increasingly present on digital platforms it is important to secure the right exposure with differentiating selling points online and support our sales teams on the digital approach to the market and building leads. "Get the right messages to the right people at the right time".Feel free to take contact: Mobile +45 5157 1159 or skr@tresu.comWorking area:With a broad experience developing, running and managing marketing – as a specialist or manager – I convert customer driven business opportunities - combined with the overall strategic business goals of TRESU - into customer relevant communication and marketing based on a structured approach and mapping of our customers’ behavior and touch points – data driven and tracked - online as well as off-line. Tasks:• Srategies, plans, budgets and KPIs• PR and branding• Events, exhibitions and webinar• Product launch, sales materials & support• Digital marketing automaton• Leadgeneration, video and SoMe

Assens, Dk

Results- International new valve launch material: Off-and online and in-shop concepts- New branding platform: Print, showroom, events and fairs, new database integrated website- SoMe: LinkedIn, FaceBook campaign and VR edutainment game- Implementation of Leadfeeder and Google Analytics- Restructured marketing department and processesMain tasks- Campaigns, product launch materials, case stories, events and trade fairs- Catalogues and pricelists- Websites (Sitecore, Umbraco) and internal Sharepoint site- Corporate branding and design- NPS and Customer satisfaction analysis- Management of marketing department (In-house creative designers)BROEN Valve Technology: Valve technology for HVAC, district energy, gas and maritime industries.BROEN is a leading international manufacturer of valve technology for niche applications operating on three continents across the world with key markets in Russia, Europe, China and US. BROEN is headquartered in Assens, Denmark and is part of Aalberts Industries listed on the EuroNext Stock Exchange (NL).

Brande, Dk

Results- Strategic Offshore Marketing Strategy and Plan- Offshore business intelligence BI: Marketing Offshore Compendium Analysis- Value proposition for Maritime and Aviation Solutions (MAS) team- Development and implementation of value proposition(s) in service launches Financial institutions included in stakeholder views Main tasks:- Sales- and marketing support for customer visits- Product trainings and teaching- After market product marketing strategies and launches- Supporting sales and electronic subscription documentation services and training- Interface with service experts in R&D, project- and product managers and salesSiemens Windpower Service: Renewables and energy - service portfolio and after market salesSiemens Wind Power Service is maintaining the global fleet of 10,000 Siemens wind turbines and developing new service products and features targeted at OEMs, investors and developers. Siemens Wind Power Service employs +3,000 people - part of Siemens with a total of 360,000 people world wide.

Kolding, Dk

Member of leadership teamResults:- Established high awareness with EcoBusiness Warrior Ad concept for launch of new CSR and Clean-Tech brand: SE Big Blue- Guerrilla marketing event - battery car with black and white cow foiling- Case story concept with visualization of carbon foot print savings and NPV- Business Intelligence and segment specific industrial energy consumption- On-line web tracking and lead feeding based on IP and CVR information- IPR - strategic registration of trade name to build and defend market position- CFO speed dating event planning based on buying center analysisMain tasks:- Marketing analysis, strategy and communication platform- Introduce new SE start up brand to selected high potential DK TOP200 B2B - Create awareness based on communication and marketing- Integrate marketing initiatives to support commercial objectives of SE Big Blue- PR and internal communication- Sales support of relational solution selling and lead generationSE Big Blue: CSR, clean-tech and energy efficiency - engineering consulting solution selling:SE Big Blue was the climate division of SE (Sydenergi) – Denmark’s third largest utility company. Building on Denmark’s long tradition within leading edge climate solutions SE Big Blue adds value to customers' bottom lines and CSR reports based on synergies from wind power, building energy management systems and eco engineering consulting solutions reducing customers’ energy consumption - as challenger to DONG climate partnerships. The SE group employs +700 people and is constituted as a cooperative with an equity in excess of 1 billion DKK.

Kolding, Dk

Member of Commercial Leadership TeamAssumed full marketing responsibility from April 2009

Results:- Securing customer and market position as a leading brand in the wind industry- Award winning “Cost of Energy” video introduced at LM "Power Summit"- LM Wind Power Customer Brand Center- Windtunnel video documenting airflow over a blade section - using laser light and smoke- Driving brand re-positioning from "LM Glasfiber" to "LM Wind Power" - idea generation for new logo- Global customer satisfaction-, image- and stakeholder survey with high-level feedback &actions- Reference and case concept: Featuring the world's most exciting wind projects- End customers' buying process and development of value propositions - InBranding (MBA thesis)- Grew marketing staff to promotionsMain tasks:- Corporate branding, global launches, campaigns- Global marketing strategy and Key Account Marketing Plans - Build data and USPs in cooperation with R&D, PM and Key Account Management - International trade fairs, exhibitions and customer events- Management of global marketing team (DK, NL, PRC)LM Wind Power: Renewables and energy - blade portfolio for wind turbinesLM is a leading key component sub supplier in the wind turbine industry and designs and supply wind turbine blades to the wind turbine manufacturers on all major wind energy markets around the world. LM Wind Power holds an installed global base of 33% and a dominant global market share. LM Wind Power is owned by a British Private Equity fond. The company employs 6,000 people and had a turnover of 777 mEUR in 2009.

Kolding, Dk

- Global product launches- Channel marketing kits:OEMs, system builders, distributors- Global launch of new sanitary single seat valve: Focus group interview, pilot testing and cross organizational teamwork with R&D management and Key Account Management - presented a valve in a new unique way

Kolding, Dk

Results:- Global launch of new sanitary single seat valve: Focus group interview, pilot testing and cross organizational teamwork with R&D management and Key Account Management- Campaigns supporting strong sales increase in German speaking D-A-CH area 2000-2004- Pharmaanalysis- Built awareness around new central DACH unit supporting German speaking marketsMain tasks:- International campaigns and component launch activities for sales channels- Project management and exhibition coordination- Sales support materials- Technical product documentation and digital launch- and service instruction videos- Product documentation, catalogues and PD leaflets, flyers and internal communication- DACH: Central responsibility for marketing in the German speaking countries: Germany (D), Austria (A) and Switzerland (CH) – DACH and campaigns targeted at new and existing customers supporting a very high sales increase from 2000-2004.Alfa Laval Sanitary Equipment: Components handling foodstuff fluids of different viscosity, flow and volume:Alfa Laval’s sub supply of fluid handling equipment - pumps, valves, tank equipment and fittings installation material - move fluids with stringent hygienic requirements cleanly, efficiently and gently. The components are used in the production plants of beverages, dairy products, general foodstuffs, pharmaceuticals and personal care products. Alfa Laval was listed at the Stockholm stock exchange in 2002, employed 10.000 people and had a turnover of 19,802 mSEK in 2006.

Nordborg, Als

Results- Delivered marketing and promotion projects on time and quality - both off- and online- Improved the communication platform of Danfoss InstrumentationMain tasks:- Coordination of product related marketing- and promotion - mainly in Europe- Webmaster- Contact interface to ad bureaus and other Danfoss business unitsDanfoss Instrumentation - Flow measurements of different viscosity, flow and volumes:Danfoss Instrumentation produced and marketed instrumentation and flow measuring equipment. This business segment was taken over by Siemens in 2001. The process instrument portfolio offered components for measuring pressure, temperature, flow or levels, for use within the production of beverages, dairy products, foodstuffs, pharmaceuticals and personal care products, but also within district heating.The Danfoss Group had a turnover of 1,985 mEUR and employed 16,900 people in year 2000.

Education record

Education record

Education record

Master, Cand.Negot. - Combined Degree In Economics And Modern Languages

Digital Marketing, 12

Master Of Business Administration - Mba

Education record