I’m an experienced profile with a strong skill set in CX, customer loyalty, digital marketing and project management.I firmly believe that customer centricity is the best way for companies to compete and be profitable in today’s marketplace.In that context, my career has focused on helping companies develop the data-driven, personalized omni-channel approach which enables them to attract, develop and retain the right customers - and create the ability to drive an engaging, customized, digital 1-2-1 dialogue with the individual prospects and customers.As a manager or team member, I have worked in all aspects of the customer value chain. From online marketing, digital sales to CX and customer loyalty management. Projects and responsibilities have often centered on innovation and development, working in a broad cross-functional context with commercial management, sales, marketing, online, customer services, data, analytics, and IT. I am outgoing, positive, and result-oriented, and as a generalist I enjoy working with different elements across the commercial value chain - whether it is practical tasks or things of a more strategic nature. Profile key words:CX, CLM and customer journeyDigitalization and personalizationOnline marketing and salesMarketing automationProject management