Daniel Sorenson Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio, Us

One of the largest health insurance and Medicare lead generation operations nationally. High quality customer contacts, seamless customer experience from our call center to yours. Inquire for lead and call purchasing, message me today.

Columbus, Oh, Us

Customer Acquisition Experts. We primarily work with service based businesses and are experts in lead generation and call center technology/operations.Services offered including:- Strategy, Process, Operations, Development Consulting- Website and Software Development- Media Buys(PPC, paid social, display, video, programmatic)- Communication tech(dialing, SMS, email)

Lehi, Utah, Us

Directing and managing new customer acquisition.

Columbus, Ohio, Us

Managed blue chip clients including Nationwide Insurance, Scotts LawnService, Angie's List, Donatos Pizza, In-N-Out Burger among others. I worked with these clients to determine from where to drive traffic to their website dependent on their customer and what actions they want those customers to take. I then help develop budgets around time frame and available traffic per source to provide the best use of marketing dollars to drive valuable action. Next I implement, analyze, optimize, report, rinse and repeat.- Strong focus on direct response campaigns with defined CPA targets- Decreased Facebook ads acquisition cost 37% on client budget of $50K monthly- Achieved lowest CPA ever for seasonal client SEM spend of $1.5M- Responsible for over $20 million digital ad spend annually- Experienced with multiple programmatic DSP vendors(Appnexus, Steelhouse, Rocketfuel, Dstillery, Conversant) and monitoring their monthly budgets/CPA targets - Executed programmatic self-serve buys on Appnexus exchange(training completed in managing programmatic through Appnexus)

Columbus, Ohio, Us

www.SpinLife.com - The leader in retail DME industry through e-commerce and catalog business-Manage multi-million dollar Google and Bing search and shopping campaigns consisting of 60k+ keywords and 1500+ product SKUs.-Executed Google PPC accounts restructure following analysis of keyword ROI by match type resulting in 25% increased ROI. Simultaneously reduced bounce rates 8.2%, increased avg. session duration 3.25% and pages per session 3.9%-Continuous ad text optimization through analysis of CTR, conversion rate and PPI (profit per impression).-Set-up Google Analytics dashboard and segments to monitor traffic behavior from web development changes to front end.-Researched, interviewed and assisted in on-boarding remarketing agency - included communication between agency and internal development team to add site-wide tags, validating product feed, and on-going analysis of performance. Immediately resulted in profitable last click attributed revenue and supporting attribution of revenue to all other traffic sources.-Create, maintain and provide reporting of daily/weekly/monthly performance of marketing channels and business categories provided to executive staff.

• Delicious, organic, nutritious meals prepared and delivered to your door weekly. • Marketed through email & social platforms Instagram, Facebook, Twitter - @TheFitPass• Development of financial business model to sustain growth and goals established to benchmark increased profitability.• Business partnerships established with local grocer & commercial kitchen space, resulting in 25% lowered costs and exponential increase of efficiency.• Created all content marketing directed at health conscious demographic & promoted through email and social marketing platforms.• Health/Wellness consultations & personal training marketed as supplement to meal prep business.• Maintenance of all personal training, CPR/AED certifications and liability insurance.

-Analyzed Google and Bing PPC account metrics (CTR, conversion rate, bounce rate, traffic, quality scores, etc.)-Analyzed client site metrics for optimization (Bounce rates, time on page, session duration, pages per session, etc.)-Developed PPC campaigns and ad groups for clients’ addition of new products and product categories.

-Increased promotional gift with purchase product development business through acquiring new accounts.-Managed sourcing, product development and freight of retail goods from overseas factories.

-Built and executed three-prong marketing plan to include wholesale (B2B), E-Commerce (B2C/retail), and Social Media (B2B/B2C Brand Development) Focus.-Planned, organized and executed professional photo shoot supplying marketing content used by website, social media, product catalog, sales reps, and support to wholesale accounts marketing of Campus Couture product.-Coordinated and executed web re-design by external agency on schedule, within budget resulting in immediately increased E-commerce and wholesale revenue, AUP, ADS.-Developed and managed PPC display campaigns to drive traffic and brand awareness to newly designed website.-Lead cross-functional team to design, build, coordinate, and execute national trade shows.-Developed and managed Campus Couture (student) brand rep program - included recruiting and managing brand reps across eight universities nationwide.