Eric Sorenson Email & Phone Number

Seattle, Washington, United States

Assist international companies and organizations with important growth initiatives, including U.S. market entry, product launch, competitive positioning, and business operationalization. Ensure positive revenue and profit growth, competitive differentiation, value creation, environmental sustainability, brand equity, and industry leadership.

Seattle, Washington, United States

Built S360 into one of the largest and most influential strategic communications firms in the U.S. Drove annual revenues to $50M, with profit growth of 25%+ for 17 years, and hundreds of millions of dollars in cumulative revenues.Grew S360 to 150 full-time employees and more than 20 offices in all 12 western states plus DC and British Columbia. Office locations included Seattle, Los Angeles, San Francisco, Sacramento, Honolulu, Denver, Las Vegas, Phoenix, Salt Lake City, Albuquerque, Portland, Boise, Helena, Anchorage, Vancouver, Jakarta, and DC. Clients included many of the world's largest and most successful companies, nonprofit organizations including the Bill & Melinda Gates Foundation, government municipalities, Native American Tribes, and start-up disrupter businesses, including Tesla, Lyft, and Airbnb.Conceived and built out capabilities in digital marketing, creative services, marketing strategy, market research, public affairs, government relations, PR, political consulting, crisis communications and business strategy services. Developed and implemented S360’s unique business model, in which senior-level team members across the U.S. draw on a full suite of marketing services at corporate headquarters. Successfully led high-profile projects for renewable energy, healthcare, natural resources, technology, education, retail, consumer goods, real estate, transportation, philanthropy, government and tribal nations clients.

Chicago, Illinois, United States

Provided business and marketing strategy services to clients around the world. Clients included Cirrus Aircraft, Black & Decker, CVS, Redley Brazil, and Unilever. Under Eric’s marketing leadership, which included pricing, product development, customer experience and brand strategy, Cirrus Aircraft surpassed Cessna as the world’s largest manufacturer of piston powered airplanes, and CVS rolled out its customer loyalty program.

Chicago, Illinois, United States

Professor in the full-time and executive MBA programs. Focused on marketing, and the application of data and information technology to improve marketing decisions. Developed and taught courses in the full-time MBA, Executive MBA, and Executive Education programs.

Northwestern University

Helped found and ultimately managed industry-leading institute at Kellogg. Pioneered important developments in the application of IT and big data to marketing, including database marketing, category management, and consumer loyalty. Led the Center to become the largest and most successful university-based consulting center of its kind, sponsored by over 40 of the world’s leading corporations and retailers, employing 20+ FTEs and generating over $20mm for the university. Sponsors included Coca Cola, Kraft, GlaxoSmithKline, CVS, Kroger and Target.

Mba With Distinction, Management Strategy And Marketing

Activities and Societies: F.C. Austin Scholar, Dean's List every quarter, marketing internship at Sara Lee Corporation.

Bachelor Of Arts - Ba, Economics

Activities and Societies: Stanford in Florence, Theta Delta Xi, Lacrosse team

Bachelor Of Arts - Ba, Economics