Built the marketing department Utilize the Agile Marketing methodology Service clients in consumer goods, B2B, education, medical industriesLed multiple teams Create an effective and scalable marketing campaigns Track campaign success through analytics platforms such as Google AnalyticsMarketing researchMarketing plan developmentFeasibility assessmentsExecution of marketing plansClient relations management to ensure client buy-in on all marketing endeavorsThis would occur in monthly, quarterly, and annual meetings that revolved around different aspects of marketing campaigns and the needs at each inflection point.

Participate in the development of branding and corporate identity initiativesDevelop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projectsDevelop and manage marketing budgetsDevelop sales forecasting and product branding plansEstablish and grow a target market shareMonitor costs and budgetsConduct customer, brand and product research initiativesOffer expert advice to develop innovative advertising, public relations, social media and eventsNegotiate with media partners to guarantee advantageous contractsWork with new business development team and sales teams on brand initiativesManage agency providers, consultants, freelancers and other suppliers, including contract negotiation and managementDemonstrate excellent communication and interpersonal skillsSupervise a marketing team, including hiring, training, workloads, schedules and deadlinesOversee the operation of a company’s website or email marketing program and provide analytics reviews

Responsible for all marketing aspects of the companyDigital marketing activities increased from 0.023% of new sales to 4.95%Working in conjunction with the inside sales team Refine the lead quality and quantity through digital marketing practices including eMail MarketingSocial MediaContent creationReputation managementNew services releases.• Increased lead volume and quality• Decreased bounce rate while optimizing pages for My Computer Works site• Creating blog content geared towards the My Computer Works audience• Increasing the online presence and brand recognition• Explore new avenues to increase national reach on the internet