Hi, I’m Søren. For many years I've focused on having a healthy balance between the left and right side of the brain, with a focus on creativity and business, combined with good ethics. I'm a founder and general manager with proven international experience in entrepreneurship. And a board member at a non-profit organization with $150 million in yearly revenue. My background includes entrepreneurship within entertainment and music. Servicing creative individuals such as artists, songwriters and producers. As well as partnering with and consulting for recognized international corporations such as Warner, Sony, Universal, ProSiebenSat1, SXSW and many others. I've led the launch of successful careers, partnerships including shaped the vision, strategy and launch of various new products and brands.  I was always fascinated by the entertainment industry, and in particular music. So I began my career as a radio DJ. That shortly after led to a job at former EMI Records in their new media department. With that experience I co-founded the music company Tigerspring, which, despite a fast changing environment, is still a part of the global music scene. This has taken me on a longer personal journey, living in cities such as Copenhagen, London, New York and Los Angeles.While in London, I decided to supplement my practical knowledge with a Master of Science in Business Management from City University in London. This helped add academic knowledge to working with vision and strategy, operational leadership, scale-up and growth, organizational & digital transformation, P&L plus change and general management. And if you've bothered reading this far, then do feel free to reach out :) Always open for new exciting partnerships.