Sorin Dascalu Email & Phone Number

Bucharest, Romania

• WHAT: ‘Brought home’ a multi-million dollars business via developing and executing customer strategies, concepts and action plans at lowest possible cost with the differentiating contribution of a value creation.
• Led the sales organization’s vision and annual Action Plan development, identified key priorities/choices/measures to secure balanced growth and winning, developed and implemented multiple Go To Market changes to.
• Structured for growth a proficient sales team by staffing for success, engaging to win productivity targets and setting-up individual career paths for upper positions in the group; HOW (key personal strategies.

Bucharest, Romania

WHAT: Led the development of winning, by-country and by-category dedicated business plans that maximized the strength of company’s portfolio by creating synergies with customers and market conditions with effective use of available financial resources.HOW (key personal strategies employed): a/ ‘serve with pride’, to bring the outside (realities of the.

Bucharest, Romania

WHAT: Led the development and implementation of customer related strategies, associated business plans and facilitated systems improvement to deliver on country’s growth objectives. Built a highly effective and productive sales team that continuously improved customer penetration, generated winning cooperation with key partners and delivery of by-category.

Bucharest, Romania

WHAT: Received the challenge to re-organize the Trade Marketing department by strategically shifting the focus of Category Manager position from solely point-of-sale communication ownership to overall in-store category leadership while integrating in planning the newly acquired portfolio (Wella & Londa brands).HOW: a/ designed and implemented a new Beauty.

Bucharest, Romania

WHAT: Appointed to design and lead execution for 9 markets of a reality-based Integration’s Critical Path Schedule behind acquisition of Wella & Londa companies into P&G. HOW: a/ developed market winning coverage plans, b/ laid out the Beauty Care organization structure, c/ designed an on-boarding seminar to smoothen transition to new roles and facilitate.

Geneva Area, Switzerland

WHAT: Assumed the challenge to lead the business growth in a saturated market.HOW: Played on two personal differentiators:1. Know to Grow – a/ incorporated bottom-up insights and accretive angles to sustain growth (led by-segment regional pricing strategy with quarterly raise-to-close competitive gaps), b/ drove positive price mix and c/ generated demand.

Bucharest, Romania

WHAT: Assigned to identify the growth potential in a region with high political fragileness and economic and social instability (war in Kosovo and former Yugoslavia); received, on top, the role of leading the implementation of by-country marketing programs (media budgets administration, management of work with agencies and TV stations);HOW: Streamlined.

Bucharest, Romania

Built the entry-level managerial experience; grew the business by +15ppts ahead of expectations.

Targu Neamt, Romania

Led a 15-agents insurance network that delivered the agency’s growth targets.

Targu Neamt, Romania

Learnt the basics of entrepreneurship by founding a $100 thousands turnover company distributing FMCG.