Sorin Istrate

Sorin Istrate Email and Phone Number

Head of Community and User Marketing @ College Confidential
United Kingdom
Sorin Istrate's Location
Contact Info, United States
Sorin Istrate's Contact Details

Sorin Istrate personal email

n/a
About Sorin Istrate

Well-rounded marketeer with 8+ years of experience in managing online communities. Managed two of the leading higher ed online communities—i.e. College Confidential and Beat The GMAT—acquiring expertise in community management, user marketing, social media, content curation, and online growth strategy.

Sorin Istrate's Current Company Details
College Confidential

College Confidential

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Head of Community and User Marketing
United Kingdom
Website:
collegeconfidential.com
Employees:
6
Sorin Istrate Work Experience Details
  • College Confidential
    Head Of Community And User Marketing
    College Confidential
    United Kingdom
    View
  • College Confidential
    Head Of Community & User Marketing
    College Confidential Nov 2023 - Present
    Remote
    View
  • College Confidential
    Senior Community Manager
    College Confidential Aug 2022 - Nov 2023
    Remote
    View
  • Civitas
    Co-Founder & Community Growth And User Marketing Lead
    Civitas Apr 2021 - Aug 2022
    Remote
    At Civitas we help you BUILD, GROW, and MONETIZE a healthy, active, and engaging community that will grow your online business.
    View
  • College Confidential
    Senior Community Manager
    College Confidential Oct 2016 - Jan 2021
    Remote
    I continued to manage the College Confidential community after the website was sold by Hobsons. College Confidential is the web's largest online college focused community with more than 18m visitors a year.Achievements / Accomplishments:• Piloted a Community Content Calendar initiative to inform on what topics to cover throughout the academic year; project received great feedback from management and was thus scaled into a company-wide approach• Launched the Student of the Week initiative, which increased student-to-student interactions• Curated content for and led the creation of six "Student Voices" eBooks• Designed, planned, and executed the three largest on-site campaigns (i.e. March Madness, December Madness, and First Day of Classes) to maximize traffic, up registration, and increase engagement• Organized expert forum events with renowned admissions consultants, which garnered strong positive community feedback and increased site engagement• Recruited and managed a team of 6-10 forum moderators and 20-30 forum administrators• Led the upgrade to a new forum software provider by designing and implementing the communication and change management strategy
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  • Beat The Gmat
    Senior Community Manager
    Beat The Gmat Mar 2017 - Feb 2018
    Remote
    This was a one-year agreement with the company that acquired Beat The GMAT to conduct knowledge transfer, advise on a revised monetization and partnership strategy, build new internal processes and developed communication plans for large site infrastructure updates.
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  • Hobsons
    Senior Community Manager
    Hobsons Apr 2015 - Feb 2017
    Remote
    • Recruited and managed a team of 8-10 moderators for the College Confidential forums• Recruited and managed a team of 2-6 volunteers for the Beat The GMAT forums• Managed 3 summer interns to help with community projects• Curated content and led the creation of "The GMAT Avengers Guide" and the "25 Tips from The Dean" eBooks
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  • Hobsons
    Community Manager
    Hobsons Mar 2013 - Mar 2015
    Remote
    • Grew the social media presence for all web properties, including Facebook and Twitter—Grew the Beat The GMAT Facebook fanbase from 16k to 75k and the College Confidential Facebook fanbase from 11k to 25k for the period of Jun 2013 - Jan 2015• Achieved a 1 million yearly revenue goal for Beat The GMAT in 2013• Led the overall strategy for developing and curating content for the Beat The GMAT and College Confidential web properties• Sourced, edited, and curated content for the Beat The GMAT homepage and the College Confidential Talk page• Managed and led the e-newsletter strategy for all web properties
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  • Beat The Gmat
    Marketing Manager
    Beat The Gmat Apr 2012 - Feb 2013
    Remote
    • Helped the site reach an all-time traffic high of 275,000 unique visitors in October 2012• Owned the delivery of weekly newsletters and created a positive impact by increasing click and open rates to roughly 8000 members a week• Led the marketing campaign for the QS MBA World Tour Fair – Fall 2012; the campaign comprised 21 cities in North America and brought in 750 new leads
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  • The Heineken Company
    Project Assistant - Sales Capability, Global Commerce
    The Heineken Company May 2011 - Dec 2011
    Amsterdam Area
    • Worked with the Global Sales Capability team to create the global Heineken Category Vision• Developed a quantification tool to measure the growth opportunity in the beer category• Coordinated communication projects: newsletters, social media, mood videos and in-store communication
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  • Heineken
    Intern - Sales Capability, Global Commerce
    Heineken Feb 2011 - May 2011
    Amsterdam Area, Netherlands
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  • Ipsos Interactive Services
    Project Manager
    Ipsos Interactive Services Feb 2008 - Aug 2010
    Bucharest, Romania
    • Managed online market research projects for large multinational clients• Coordinated cross-functional project teams (including engineers, data analysts, sampling and quotation specialists)• Successfully managed a project that earned more than 230k EUR per yearAdditional trainings:Client Service, Communication Skills, Market Research
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Sorin Istrate Skills

Market Research Project Management Marketing Communications Social Media Product Management Marketing Online Communications Online Research Blogging Questionnaire Design Online Marketing Business Communications Financial Services Content Management Community Sites Strategy Client Services Client Service Online Communities

Sorin Istrate Education Details

Frequently Asked Questions about Sorin Istrate

What company does Sorin Istrate work for?

Sorin Istrate works for College Confidential

What is Sorin Istrate's role at the current company?

Sorin Istrate's current role is Head of Community and User Marketing.

What is Sorin Istrate's email address?

Sorin Istrate's email address is is****@****ail.com

What schools did Sorin Istrate attend?

Sorin Istrate attended Universiteit Van Amsterdam, Academia De Studii Economice Din București, Academia De Studii Economice Din București, Colegiul National "andrei Saguna" Brasov.

What are some of Sorin Istrate's interests?

Sorin Istrate has interest in Online Communities, Social Networking Sites, Marketing Communication, Cms.

What skills is Sorin Istrate known for?

Sorin Istrate has skills like Market Research, Project Management, Marketing Communications, Social Media, Product Management, Marketing, Online Communications, Online Research, Blogging, Questionnaire Design, Online Marketing, Business Communications.

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