Soroush Abedin Email & Phone Number

Tehran, Tehran Province, Iran

- Spearheaded a culture transformation initiative grounded in the concept of antifragility, driving the organization to continuously evolve by embracing challenges and pushing the boundaries.- Successfully implemented a new salary model based on the Mercer framework, transitioning to the Global Grading System (GGS) to ensure equitable and competitive compensation.- Led the redesign of the organizational structure, modernizing human capital management with innovative organizational development (OD) methods.- Launched the "People Experience" concept, creating a seamless and engaging journey for employees from onboarding to career progression.- Revamped key HR processes, including hiring, onboarding, compensation, and benefits, to align with contemporary best practices and enhance overall efficiency.

Tehran, Tehran Province, Iran

Tehran, Tehran Province, Iran

Tehran Province, Iran

Tehran, Iran

- Digikala achieved #First_place_to_work in 1400 & 1401 basedon Irantalent & Karboom Employer Branding Survey.- Initiate and Execute D-program (“D-talk” “D-Cast”)The biggest internal Event and digikala’s podcast.- Defining Digikala Open Art project- Designing digikala’s interior design based on Employer Branding - Increase offer acceptance rate- Improvement on People Experience Touchpoints ( Candidates & New-joiners)-Increase No. applicants-Increase candidate experience satisfaction rate- Improvement on Digikala Linkedln page performance:• Increase followers from 71000 (1400)to +110000Increase engagement rate from6% (1400) to 46%- Improvement on Digikala.Life (Instagram page)and reach +35800 organic followers up to now- Increase in DK career page conversion rate 32k unique view per month - Increase employee referralsMain Projects & Responsibilities: EB rebranding with new concept and redesigning assets-Design & execute "Digikala Infinite Bootcamp” to hire tech employees- Plan and execute Employer Brand activities with cultural and technical approach - Track and take action to improve employeeexperience (on employee-life cycle)- Organize events & campaignsDefining BooM project (expert level employer brand program)- Manage social media activities (DK Linkedin page,"Digikala.life" that is the first Iranian HR Instagram redesign and execute "DK Experience Zone”- Implement "Digikala HR Repor 1400"

Tehran Province, Iran

- Digikala achieved #First_place_to_work in 1399 basedon Irantalent & Karboom Employer Branding Survey.Initiate and foundation Kudos Club (Employee pier to pier Recognition product) in dk teams with 73% engagement rate

Tehran Province, Iran

Tehran, Iran

Tehran Province, Iran

Tehran, Iran

Master Of Business Administration - Mba, Marketing/Marketing Management, General

Information And Communication Technology, Optional

Associate'S Degree, Electrical And Electronics Engineering