Professor of the course "Latin American Consumer Behavior and Trends". In addition to developing theoretical content such as behavior models, attitude change techniques, and behavior modification, this course seeks to restructure the business mindset towards a "customer-centric" position to identify marketing opportunities with a high probability of success. Student evaluation: 99.6/100.

Management of Intelligence teams at Havas Peru (formerly "Strategy & Insights"). Responsible for the establishment and permanence of quality control routines, continuous learning and continuous improvement in strategies (achieving an average increase of +25% in customer satisfaction in all agencies). Strengthening process management and agility in teams based on agile methodologies (increasing productivity by +20%). Development of innovation of knowledge products for clients, such as: the… Show more Management of Intelligence teams at Havas Peru (formerly "Strategy & Insights"). Responsible for the establishment and permanence of quality control routines, continuous learning and continuous improvement in strategies (achieving an average increase of +25% in customer satisfaction in all agencies). Strengthening process management and agility in teams based on agile methodologies (increasing productivity by +20%). Development of innovation of knowledge products for clients, such as: the preparation of "Intelligence Business Review" (adaptation of the QBRs reports), preparation of periodic reports to disseminate knowledge generated by the team and preparation of workshops with clients for co-creation of value propositions. Development of internal innovation among creativity, media, accounts and Intelligence departments of the entire company, based on the consolidation of knowledge such as: the collaboration laboratory (Co-Lab), periodic Think Tanks and development and feeding of the repository of insights for the use of the different departments. Show less

Lecturer in Faculty of ManagementThesis seminar 1Thesis seminar 2Qualitative research methods

Identification of insights and definition of strategic guidelines for media and creative campaigns that allowed to improve multi-touchpoint efficiency, improve audience segmentation, and increase performance by building high-value audiences and recommendations based on Behavioral Design. I lead market research and analysis to recognize creative and brand opportunities for our clients.Improvement in our client satisfaction related to the strategies provided.

Investigación académica sobre Marketing, innovación y felicidad

Asignatura "Investigación de consumer insights" (carrera Psicología del Consumidor)Curso "La felicidad como estrategia de marketing" (Programa de Extensión profesional para Ejecutivos)

Investigación de fuentes secundariasData miningEstudios de diagnóstico sectorialElaboración de material para conferencias

Research to diagnose categories and marketsCompetitive AnalysisProjections and Trends

Investigación macro, basado en análisis estadístico, económico y etnográfico de fenómenos sociales

Estudios de mercado cualitativos y cuantitativos. Estudios a cargo: Nextel, Centrum, Innova Schools, inmobiliarias, entre otras.

In charge of the courses at the Faculty of Advertising and Digital Media:"Psychological Processes and Persuasion""Creative Research and Insights Exploration"

Estudios de mercado cualitativos, cuantitativos y shopper understading. Diseño de investigación y coordinación de estudios cuantitativos (encuestas, prueba de producto, etc.) y cualitativos.Elaboración de guía de pautas y cuestionariosAnálisis y generación de informes de investigaciónEntrevistas en profundidad y visitas etnográficas.Gestión comercial (coordinación con clientes).

Markets and Consumers (2010-I)Communication Psychology (2010-II)

Account and client management