Donors Forum in Russia is one of the leading association for companies with a well developed CSR strategy and sustainability activities

Opora is the leading association for small and middle size business in Russia

Responsible for Corporate Affairs in Russia and Kazakhstan in a high profile, $10 billion private FMCG company. - Leading 15-people organization responsible for Governmental Relations, Internal and External Corporate Communications, CSR as well as product categories promotion via media relations in Tier 1 Glossies to suport marketing strategies - Managing new corporate communications organization as part of a company effort to streamline and restructure marketing and public relations functions. - Implementation of Global strategies with Local adaptation in Russia, where External Communications(Media Relations) are focused on a positive company reputation;- Internal Communications focused on Employee Engagement and HR Brand promotion via tradtional tools: internal magazine, Intranet and Weekly digest,- Product PR concentrated on promotion of key product categories in Tier 1 and 2 media- Social Responsiblity Strategy and Tactics for all Target Audience groups, management of CSR activities with a strong Corporate PR support through Amway Foundation -Governmental Affairs dealing with industry/product related associations and reputation of DS business model Building relations withing industrial NGOs and Regional Authorities to promote key loayty programs; Crisis Communications and a strongTop Management support

05.2010 – Johnson&Johnson, Janssen Pharmaceutical NVExternal Communications activities enable cross functional team to create strategiс and creative approach for company business development through GR/Market Access and successfully communicate the complex value proposition to key stakeholders External Affairs (Leading/Coordintating role in creation of the Strategy for key regions based on influencers mapping and Value Proposition for Regional Market Access programs in different therapeutic areas (narcology, psyciatry, oncology) that include Pharmacoeconomics data, Medical Education, Patient Advocacy, Public Relations and Above-the-pill complex proposition based on KPIs, External Affairs Managers Support and Consulting; Strategy for Federal Access programs thru selected GR Agencies together with MAF-BU leaders-KOLs activities liason). External Communications (Corporate Positioning for Pharma Association - InPharma and AIPM mostly, Top Management Speaking Opportunities, communication support in Governmental Relations projects Initiatives; Creating loyal business and general interest media pool)Crisis Communication in the cross sectoral Crisis Leadership Team External and Internal PR support for Social Corporate Responsibility ProjectsTherapeutic area PR support (Disease Awareness and Problem Actualization)Internal Communications in partnership with HR Department, development and management of all channels (Intranet, JC Magazine, JanssenNews, Face2Face events, Town Hall Meetings, National Sales Meeting)Management and Development of Janssen PR&Marketing Communication Team Budget planning and management

Corporate Communications (direct report to GM, Eastern Europe): External Communications including business and trade media relations, top managers informational support, media trainings; Internal Communications in matrix (Manufacturing site, Warehouse and Central office) through various communication tools (Matrix internal magazine in Russia; Intranet; Internal Global corporate e-news; Internal events for associates; associates and top management F2F communications; Crisis Communications; member of Business Continuity Team (communications) in RussiaCorporate responsibility projects Avon Breast Cancer Crusade and Domestic Violence including cause and program awareness increase through advertising, cooperation with Celebrities and KOLs in Oncology, fund-raising (sponsorship, co-branding, and partnership) and Governmental Relations (Ministry of Health and regional Health care departments) in RussiaManagement and Leadership:Leading PR&Communication service of 9 people, up to 3 PR agencies for different projects, budgeting and cost effectiveness evaluation

Public Affairs (Direct report to GM, DuPont Eastern Europe and functionally to WEMEA PA Director).Creating a regional structure for external and internal communications. Proactive business and trade media relations, search and management of speaking opportunities for DuPont Top Executives at international&industrial forums. Top management (including CEO) business review visits in Eastern Europe. Special role in MC/PR strategy development and implementation for DuPont Brand and DuPont Key products, as well as an active member of the Business Development Department. Coordination of PR and Advertising Agencies' activities. Issue and crisis communication, member of the regional and local crisis management teams, responsible for external/internal crisis communications. Internal communications: editor in 3 internal e-media channels and one off-line magazine for employees; internal media training and consulting; participation in creation joint programs with HR department to build loyalty to the company

Marketing Communications (Direct Report to Marketing Director, Russia):Responsibilities: participation in Marketing planning for all brands in PR and Advertising part, budgeting and time schedule creation, Advertising and PR agencies tendering for all brands, Media plan creation for DTC products according to global corporate bench marks (frequency, coverage, OTS, TA focus), coordinating agency creative (TV commercials, radio commercials, print visuals, detailed ads for sales force and etc), PR projects development and implementation, PR results evaluation based on impressions number, hot lines creation and maintaining, charity programs, internal PR .

Corporate Social Responsibility: Project leader for Charity PR Program “Avon Breast Cancer Crusade” in Russia. Project Planning and budgeting, hot line creating, media relations maintaining thru different PR tools (press releases, press conferences, charity events and informational materials distribution). Agency activity managing and controlling, PR campaigns monitoring and analyzing, fund raising and charity events management, e.g.: breast cancer mammography check for women in 12 cities organizing with support of KOLs, local authorities, celebrities and medical institutions, BTL programs management, KOLs contacts creation and maintaining and etc..

PR and Event management: press conference organizing, media planning, BTL campaigns organizing, key client relationship maintaining.

Marketing communications (Direct report to Marketing Director)Marketing Coordinator/Promotion&Advertising Manager marketing research and data analyzing, coordinating of Marketing&Sales Department in Moscow and regions (22 representative offices in Russia and CIS), special event organizing (exhibitions and training, set-up and press conferences), promoting and advertising (concept and design POS) corporate product lines, communicating with Advertising Agencies, direct mail and hot line organizing, creating and maintaining good relationship with company’s Key Opinion Leaders