• Creating and leading the marketing and advertising department, including team management, goals planning, distribution of tasks, execution and control• Development of e-commerce in controlled regions• Determination of effective directions for conducting promotion campaigns• Opening new pharmacies and launching new brands• Stakeholder interaction, including customers and competent authoritiesAchievements:• Launched >300 new pharmacies• Significant increase in online sales in multiple regions: percentage of e-commerce sales raised 10-fold (from 2% in 2019 up to 27% today)

• Development of an advertising policy to promote the trading network and analysis of effectiveness• Team management and organization of the work of the advertising department including planning, distribution of tasks, execution and control• Development of proposals for promotional campaigns, improvement of the company's promotional materials• Creating advertising plans and budgets, maintaining contracts with vendors, control of advertising outputs• Writing technical specifications and briefs for partners.Achievements:• Growth of brand awareness• Optimization of the advertising budget• Increase in traffic and the size of the average check.

• Development of advertising channels (Internet, print outs, TV advertising, launching new projects)• Development and improvement of the company's website• Development of label design for different products• Carrying out market research• Control of the call center (script adjustment, analysis of daily reporting).Achievements:• Growth of brand awareness• Increasing customer loyalty• Increase in traffic• Attracting a new target audience.