Campaign Strategy: Develop and implement effective Google Ads strategies based on client goals and objectives.Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for ad campaigns.Ad Group Management: Organize ads into targeted ad groups to enhance relevancy and improve Quality Score.Bid Management: Monitor and adjust bidding strategies to optimize campaign performance and achieve cost-efficiency.Budget Management: Set and manage ad budgets, ensuring campaigns stay within allocated financial limits.Ad Extensions: Implement ad extensions to provide additional information and improve ad visibility.Quality Score Improvement: Work on improving Quality Scores by enhancing ad relevance and landing page experience.Troubleshooting: Identify and troubleshoot issues that may affect campaign performance and take corrective actions.Campaign Expansion: Explore opportunities for campaign expansion, including new keywords, audiences, or ad formats.Conversion Tracking: and here is the area i chose to expand my knowledge and get in depth experience in setting up conversion tracking for different business and ecommerce as well as setting up merchant center and generate data feed from different CMS platforms

- Responsible for planning and implementing best practices on search engine and social media platforms. “Instagram, Snapchat, Twitter and TikTok” and email marketing platform MailChimp.- Execute Google Ads campaigns for Arabic-speaking markets. execute results-driven campaigns across multiple channels (Search, Display, YouTube, Shopping) including strategy, planning, the campaign builds, tracking/measurement, reporting, analysis, and optimization.- Give recommendations and suggest opportunities for maximizing campaign performance using big data analysis- Help build PPC processes and best practice across the business (including training requirements). Support and develop media, publisher and third-party partnerships (e.g. work with Google reps)- Create and test ad copy and landing pages to ensure that customers have the right message delivered.

*Set and restructured digital marketing plan for all used channels.*Develop a website traffic plan and create goals and benchmarks to meet*Created a detailed scorecard to track all the performances.*Manage and follow with art and copywriting professionals.*Analyze key metrics that unit our website traffic and our service quotas*Develop, evaluate and oversee the implementation of A/B testing.*Communicate with our President and Vice President about marketing goals and results

Key Responsibilities:- Manage and run PPC campaigns on Google AdWords / Google Analytics.- Responsible for upholding PPC best practices at all times. This includes “Creating campaigns, Keyword research – Creating ads – Day to day optimization – Competitor research”- Working on 2 of the top cosmetic clients “E-Commerce” in Emirates and Saudi Arabia.- Client goal is expanding purchases from Branded and Non Branded campaigns.- I used “Search – GDN – RLSA – Dynamic Ads – Universal – Shopping” campaigns.- I used “Text – Responsive – Image – Gif” Ads in my GDN campaigns.

Key Responsibilities:o Assist account managers with running their clients paid search campaigns.o Manage and run PPC campaigns on a variety of search engines/provide client deliverable as per services contract.o Understand and work towards client KPIs and responsible for highlighting issues with achieving these to the lead Account Manager, Team Leader or Client Services Lead.o Complete timesheets, client management system and other admin duties as required.o Provide cover for other accounts in the department in cases of planned or unplanned absence of colleagues..o Participate in client presentations and review meetings. o Responsible for upholding PPC best practices at all times.o Identify opportunities for integrating industry innovations into client campaigns and provide data and evidence for award submissions.o Understand and effectively convey search knowledge, tools and techniques to clients and other members of staffo Demonstrate proactive account management and value add to accounts, driving client satisfactiono Demonstrate continuous increase in PPC knowledge and all other digital channels

* Worked in MENA region as a full time basis.* Drafting paid performance proposals and presentations.*Liaise with relevant Agency, client and 3rd party teams in the construction of paid performance campaigns.* Build campaign structure based on client brief.* Develop and manage all components of a paid performance campaign, including keyword portfolio development, creative, landing page optimization, keyword bidding, and maintaining / improving day-to-day campaign spend.* Ensuring delivery on performance targets for clients.* Delivery and analysis of weekly performance reports.* Work closely with Digital Managers to identify and deliver performance marketing requirements.*Work closely with performance manager/planners to deliver on campaigns.

* Receiving / Managing clients requests.* Build / Set-Up campaigns (Search-Display-Marketing) within the studied strategies to achieve the ROI.* Checking and doing a daily maintenance upon my accounts for the desired performance.* Creating Analytic goals and different segments.* Dealing with different industries in Greece market.

* Certified Google AdWords Analyst passed the fundamental and advanced search exam.* Help in giving ideas and modifications as a SEO to the webmaster for more conversions.* Design display and dynamic ads using Photoshop.* Keen about other platforms like Yahoo, Bing and Facebook.* Put strategies to optimize the conversion rate, CTR and CPC that help to maximize the ROI.* Study the campaign goal of the chosen market and work to achieve it.* Follow up new e-mails and other requests from clients.* Doing daily maintenance for accounts managed by Google AdWords.* Generate new keywords and control their bids.* Generate different variations of ads shown on Google Web Search Results.* Write reports, charts and executive summaries for monthly performance.* Create written ads for branding and advertising fits to appear in Google pages.* Setting up new campaign and manage it.* Find out problems and work to solve it.* Help in interviewing new comers among with the management team.

* Up to date with new tutorial videos from youtube.* Familiar with Raw.* Familiar with Adobe Light-room.* Using different versions of Photoshop and Illustrator * Doing different kinds of design based on my clients wish.* Design Advertisements - Logos - Commercials - Movie Posters.* You can look my works up on my page: facebook.com/e.t.gravity