My primary responsibility is planning, coordination, management, and implementation of Florida Rising's integrated marketing, public relations, and strategic communications programs.

"Presidential Election 2020 Coverage"● Wrote the whole five-hour script of 2020 presidential election night, updating the information in real-time, with guests from different perspectives and ideologies, analyzing and giving context to the results. "Georgia Senate Runoff 2021 Coverage"● Wrote the whole five-hour script of this crucial election, updating the information in real-time, with guests from different perspectives and ideologies, analyzing and giving context to the… Show more "Presidential Election 2020 Coverage"● Wrote the whole five-hour script of 2020 presidential election night, updating the information in real-time, with guests from different perspectives and ideologies, analyzing and giving context to the results. "Georgia Senate Runoff 2021 Coverage"● Wrote the whole five-hour script of this crucial election, updating the information in real-time, with guests from different perspectives and ideologies, analyzing and giving context to the results● HITN got the highest rating ever with this special program consisting of broadcasting top-of-the-hour reports on the election's results, from 7:00 pm to 11:00 pm "Joe Biden Inauguration 2021 Coverage"● Wrote a two-hour script, educational in tone and with a lot of information about the historical context in which the Inauguration Ceremony took place● Got excellent reviews from Latino audience who considered the show the best opportunity not only to know something new about inaugurations history but to celebrate the American democracy regardless of its hurdles and conflicts “Puerto Rico Contigo Series”● Wrote 13 episodes of a Special Series, showcasing a resilient community hit by the hurricane Maria and its day by day effort to rebuild a devastated country● Designed a script structure – a combination of documentary techniques and journalism- in which different voices told their stories on how hard and inspirational has been the work of many people united in the common goal of revamping Puerto Rico as a place of innovation and entrepreneurship● Generated positive reviews from media outlets and opinion leaders in Puerto Rico and Puerto Rican viewers living in New York and Florida, who called to HITN and sent emails with comments and reactions on the series's content. Show less

• Participated on the preparation of the Tu Momento project, a special presidential election program aimed at encouraging the Hispanic voters to go to the polls and exercise its fundamental right in a democracy• Wrote the five-hour rundown of the election night, a live broadcasting show with information from correspondents in different states, an AP feed which updated every hour the voting information, and special guests in the studio analyzing the develop of the elections• Wrote the… Show more • Participated on the preparation of the Tu Momento project, a special presidential election program aimed at encouraging the Hispanic voters to go to the polls and exercise its fundamental right in a democracy• Wrote the five-hour rundown of the election night, a live broadcasting show with information from correspondents in different states, an AP feed which updated every hour the voting information, and special guests in the studio analyzing the develop of the elections• Wrote the three hour the Donald Trump Inauguration Day rundown, a live broadcasting show with details of this ceremony Show less

● Coordinated reports written by the 5-person local news team, ranging from assigning to editing digital blurbs, print articles, and online editions● Spearheaded the digital distribution strategy of the newspaper related to local content and reporting, enhancing its footprint in social media, resulting in a 50% growth in traffic ● Produced and anchored an innovative biweekly Facebook Live show discussing current controversial topics such as immigration, the 2018 contentious Colombian… Show more ● Coordinated reports written by the 5-person local news team, ranging from assigning to editing digital blurbs, print articles, and online editions● Spearheaded the digital distribution strategy of the newspaper related to local content and reporting, enhancing its footprint in social media, resulting in a 50% growth in traffic ● Produced and anchored an innovative biweekly Facebook Live show discussing current controversial topics such as immigration, the 2018 contentious Colombian presidential campaign, and national politics with special guests● Appeared as a guest of local political TV and radio stations, including Caracol Miami, Actualidad Radio, MiraTV, Canal 41, Telemundo 51, and Mega TV, representing the newspaper regularly on local, national, and international topics● Cultivated local and state sources such as the municipal, county, and state authorities and elected officials, leading to regular interviews with mayors, commissioners, Florida state representatives and senators, and federal members of Congress from Florida Show less

● Participated in the news show editorial board deciding content on both national and international topics and the structure of the daily news rundown● Wrote the weekend national news show, developing a solid interaction with producers and anchors in every step of the process● Copy edited and reviewed the scripts for packages written by correspondents both from the U.S. and abroad. Every news show included at least three packages reporting on the latest politics and current affairs in… Show more ● Participated in the news show editorial board deciding content on both national and international topics and the structure of the daily news rundown● Wrote the weekend national news show, developing a solid interaction with producers and anchors in every step of the process● Copy edited and reviewed the scripts for packages written by correspondents both from the U.S. and abroad. Every news show included at least three packages reporting on the latest politics and current affairs in the United States and Latin America, especially in Mexico. Show less

Contributed more than 100 special reports, features, chronicles, interviews, and hard news reports on events and people from South Florida, focusing on the Latino and Mexican-American communities● Covered the 2004 and 2012 U.S. presidential elections, providing the different viewpoints in the battleground state of Florida through exclusive interviews and reports

• Headed two B2B magazines, managing the editorial budget, coordinating contributors and correspondents, and defining topics, lineups, and assignments• Wrote and conceptualized a weekly e-newsletter, featuring the latest in the construction and mining industry, and used the Constant Contact platform to deliver the newsletters, implementing Google Analytics to incorporate readers’ preferences• Created a comprehensive content strategy focused on enhancing and improving the digital… Show more • Headed two B2B magazines, managing the editorial budget, coordinating contributors and correspondents, and defining topics, lineups, and assignments• Wrote and conceptualized a weekly e-newsletter, featuring the latest in the construction and mining industry, and used the Constant Contact platform to deliver the newsletters, implementing Google Analytics to incorporate readers’ preferences• Created a comprehensive content strategy focused on enhancing and improving the digital presence of CPA-MPA in the web and social media, relying on marketing KPI’s and needs of customers and readers• Participated in mining and construction trade shows around the world, gathering new content, contacts, clients, and advertisers Show less

• Developed, wrote, and supervised a package of corporate brochures featuring and explaining services, products, plans, and policies, leading to a 10% increase in sales throughout the independent channels and regional offices of StateTrust in Latin America • Conceptualized and wrote a quarterly electronic newsletter on the insurance industry that was distributed via internet to agents and clients in Latin America as a successful tool to increase the cross-selling process• Researched… Show more • Developed, wrote, and supervised a package of corporate brochures featuring and explaining services, products, plans, and policies, leading to a 10% increase in sales throughout the independent channels and regional offices of StateTrust in Latin America • Conceptualized and wrote a quarterly electronic newsletter on the insurance industry that was distributed via internet to agents and clients in Latin America as a successful tool to increase the cross-selling process• Researched, supervised and wrote the Spanish content of StateTrust Life & Annuities’ web site creating a new platform to inform, engage and communicate with customers• Designed and implemented a communication strategy to persuade Latin American consumers to utilize the website’s tools achieving a 70% client engagement• Prepared, revised, and wrote high impact advertising campaigns, delivered on a bimonthly basis, on the different products and services offered by StateTrust Group, resulting in an improvement of top-of-mind awareness among Latin American agents and channels Show less

• Coordinated the biweekly taping of the show, requiring the leadership of a team of editors, directors, and technicians• Supervised the show’s content, edition, and broadcast, maintaining high quality production through new edition concepts that explored different topics and debates• Pitched new ideas for the run-down to improve the host’s delivery, arranging interviews with important figures such as then presidential candidate Barack Obama, OECD President José Angel Gurría, former… Show more • Coordinated the biweekly taping of the show, requiring the leadership of a team of editors, directors, and technicians• Supervised the show’s content, edition, and broadcast, maintaining high quality production through new edition concepts that explored different topics and debates• Pitched new ideas for the run-down to improve the host’s delivery, arranging interviews with important figures such as then presidential candidate Barack Obama, OECD President José Angel Gurría, former Chilean President Ricardo Lagos and Le Monde Diplomatique Editor in Chief Ignacio Ramonet, among others Show less

• Wrote and produced award-winning corporate videos for the Dominican Republic and Mexican governments, DHL, Citrix, Cisco, Oracle, Sony, Discovery Channel, among others• Designed and executed communication strategies that included writing, editing, and producing ready to publish press releases, corporate videos and multimedia presentations

• Teamed with producers and anchors to successfully adapt to updated content and structures in several formats such as primetime daily news shows, Aqui y Ahora, and Despierta America• Edited and revised packages coming from Univision’s international correspondents, demanding knowledge of political and social issues occurring throughout the world• Covered breaking news and special events such as the 2004 U.S. presidential election and other issues originating in Latin America

• From idea to completion, wrote, produced and directed a successful TV Series, “Pocket Stories” (Historias de Bolsillo) based on historical events, which combined genres and dramatic techniques that transformed the show into an original way to tell stories and recount history. • Young audiences were drawn to the series thanks to its easy plots thought out to make history accessible to ordinary people.• Reached the highest ratings for a history project broadcasted in Colombian public… Show more • From idea to completion, wrote, produced and directed a successful TV Series, “Pocket Stories” (Historias de Bolsillo) based on historical events, which combined genres and dramatic techniques that transformed the show into an original way to tell stories and recount history. • Young audiences were drawn to the series thanks to its easy plots thought out to make history accessible to ordinary people.• Reached the highest ratings for a history project broadcasted in Colombian public channels and competed successfully with commercial outlets.• As a director, had the challenge of quality control in each and every step of the production: discussed with research team topics and stories based on history events, casting, staging and postproduction. Show less