Cyndi Soter O'Neil Email & Phone Number

Raleigh, Nc

As the charitable arm of Investor's Management Corporation, ChildTrust Foundation believes that strategic investments in education and literacy in the earliest years can lead to systemic changes, positively impacting children’s lives for generations to come. Our investments focus on organizations addressing the critical factors from birth to age 8 that contribute to the success of children from underserved families. We fund statewide advocacy and policy efforts supporting early childhood success in North Carolina as well as programmatic work taking place from Raleigh to the coast.

Raleigh, Nc

Planned and implemented social media, marketing and public relations efforts on behalf of NC New Schools/Breakthrough Learning and its network school in five states.• Launched new website, group blog and online community site to better meet the needs of the organization and its constituents; Managed on-going relationship with design agency to build and revise sites; Maintained sites, including regularly updated copy, images and video.• Developed and managed digital marketing campaigns; Created and built social media presence on Twitter, Facebook, YouTube, LinkedIn and Pinterest; Tracked analytics using customized media engagement index; Co-hosted weekly Twitter chat for educators.• Wrote and edited content, including news and feature articles, for websites, blog, monthly e-newsletter, promotional materials and other publications; Crafted key messages and talking points for staff; Developed and implemented content marketing plan with communications team.• Pitched stories to local, state and national media, including stories in Education Week; handled media relations at major events.• Created short online videos using interviews with faculty, students and parents at partner schools.• Taught sessions on social media, video and communications at annual Summer Institute.• Managed organization re-branding effort, including new logo, revised style guide, updated website and new marketing materials for all programs.

Greensboro/Winston-Salem, North Carolina Area

Produced award-winning education reports, including research, analysis and writing projects. Samples of work include "Advancing Excellence" (2009), "Faces of Change" (2010), "Teacher Working Conditions" (2008) and "Education Matters" (2007-2012) -- all are available at http://guilfordeducationalliance.org/resources/GuilfordEducationAllianceReports.php

Raleigh, Nc

Wake Education Partnership is a public education advocacy organization.• Planned and executed public and media relations, including news and feature releases, program brochures, advertisements, op-ed articles and letters to the editor; Served as primary media contact; Coordinated branding and marketing strategies for program publicity and fund development.• Managed website, including site organization, page design and regular content up-dates; Wrote and distributed award-winning biweekly e-newsletter about public education trends and issues.• Conducted research and wrote in-depth reports exploring public education issues affecting Wake County, including biennial community perception poll and a study of teacher quality and retention.• Planned small and large events, including strategic community engagement programs, monthly roundtables, annual summit for 500+ participants and four-session leadership institute; Developed content and course materials, recruited speakers and partners, wrote agendas and speeches, promoted events, managed budgets and coordinated volunteers.• Presented Wake Education Partnership work at state and national conferences; Coordinated citizen task forces, advisory committees and program staff.

Chapel Hill, Nc

Assisted in planning, marketing and hosting professional development seminars for the School of Journalism and Mass Communication; Designed seminar brochures and programs.

Charlotte, Nc

• Taught 11th grade English, including lessons in American literature, composition, creative writing and film, at West Charlotte High School (1995-1997) and Butler High School (1997-1999).• Served as advisor for the high school newspaper, providing instruction in writing, editing and design.

M.A., Journalism And Mass Communication

Activities and Societies: Park Fellow

P.G.D., Magazine Studies

Activities and Societies: Rotary Ambassadorial Scholar

B.A., Education

Activities and Societies: N.C. Teaching Fellow, Phi Beta Kappa