Marilyn Soto - Garcia Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

- Lead licensing and merchandise development across the Corona brand family to align with marketing tentpoles.- Oversee the development of Corona collaborations with brand partners to release co-branded collections, including marketing and PR opportunities and retail placements.- Lead merchandise development on Two Lane beer for marketing tentpoles, consumer engagment, and Luke Bryan tour activations.- Manage 40+ co-branded sports team merchandise development for Modelo, Corona, and Pacifico sponsorships. Merchandise used for local activations, national sweeps, and prizing.

Greater Chicago Area

- Lead development of retail licensing across three major beer brands balancing both in-market trends and brand identities- Develop sports sponsorship promotional merchandise across 40+ different teams in the NFL, NHL, NBA, MLS, and MLB- Collaborate with partners to develop exclusive and limited releases of branded merchandise- Spearhead development of core and innovative merch for Two Lane in collaboration with country singer Luke Bryan, maintaining at least 25 core assets for sales and field team use

San Diego, Ca

-Increased and maintained distribution on company products -Represented the brand and company to customers and consumers, leading by example and educating on the products and culture behind the brands to harbor a stronger connection-Organized and attended promotional events with features, giveaways, and brand ambassadors to create engagement with consumers that can lead to a more loyal consumer base

Greater Chicago Area

Constellation Brands hold some of the biggest names in the beer, wine, and spirits industry. Brands in the beer division include Modelo, Corona, Pacifico, and Victoria.-Constructed a marketing/sales strategy that was projected to attract millennials, follow beer trends, and increase product distribution-Identified potential opportunities to further beer sales growth by assisting District Managers during sales calls to retailers and distributors-Applied product branding and beer training to communicate with customers and consumers the variability between products and recommend what best suits the palate

Bloomington, Indiana Area

Big Brothers Big Sisters is a non-profit organization that pairs children with mentors to help them grow to their fullest potetional.-Devised a marketing strategy to promote Bowl for Kids’ Sake 2017 through social media, presentations, newsletters, and other mediums throughout IU and the Bloomington community-Created marketing materials, such as flyers and brochures, using Adobe Illustrator and Photoshop-Composed bi-weekly newsletters to inform the Bloomington community on current campaign fundraising progress and other Big Brothers Big Sisters news

Bloomington, Indiana Area

La Escuelita para Todos encourages the use of Spanish in Latino children, aged 4-14, by creating a Spanish-speaking environment. La Escuelita encourages the use of Spanish with readings, activities, and small projects.- Create new brand materials, including logo, marketing flyers, and informational pamphlets to increase awareness and involvement in the organization from the community- Begin outreach to other organizations and businesses to encourage collaboration and increase the opportunities that could be provided to students- Encourage bilingualism in Latino youths by creating a Spanish-speaking environment where they further develop their skills through activities and projects- Develop interactive lesson plans that align to students’ interests, skill level, and educational needs

Chicago

Love Those Boots is an online retail business that sells fashionable western boots and hats. It is a young, hip business that strives to keep its customers satisfied and knowledgeable about country fashion and western themes.- Collaborated in outlining a customer retention program to create an enjoyable, extended experience for returning customers- Utilized Illustrator and Photoshop to create promotional marketing content for the customer retention program- Attended the Internet Retailer Conference and Exhibition to discuss strategies from market leaders on keeping customers through the online shopping experience and lowering shopping cart abandonment rates

Bloomington, Indiana

WIUX is Indiana University's student radio. It has wide range of music and entertainment segments for all students and locals to enjoy.- Contacting local business and organizations for the interest in placing advertisements on the radio to increase the noticeability- Establishing relationships with local businesses to create sponsorships for IU's annual Culture Shock event- Provided information and answered inquiries from any business or organizations on different packages available for segments on the radio

The Indiana University Cinema brings to campus a wide range of films from all around the world. Being part of Indiana University's Themester, the Cinema brings different genres of film to entertain and educate members of the community.- Cleaned the aisles of the house before and after showings to guarantee cleanliness to satisfy patrons- Collected tickets and greeting patrons upon entering the cinema- Provided information about the cinema or the current showing to patrons

El Tio Loco is an authentic Mexican restaurant that serves quality traditional Mexican dishes.- Posted an average of 6 photos with captions per week to inform customers about the restaurant through social media and increase traffic into the restaurant- Acquired about 300 new followers on the restaurant's Facebook page- First point of contact for questions and concerns from customers that are asked through social media pages