Souad Elmallem, public figure of the African and North American business community was raised in Casablanca. Following her undergraduate studies in Law in Morocco, she moved to Canada and graduated in 1998 from the University of Montréal’s École des Hautes Études Commerciales with a bachelor’s degree in Commerce (B.A.A.) in Operations and Production Management and in Information Systems.In 2001, after a career at Nortel Networks/FCI, Souad joined Bombardier Aerospace to lead the definition and implementation of the Bombardier Manufacturing Information System for the Quality and Operations teams, at Mirabel and at Saint-Laurent. In 2005, her focus shifted to strategic planning and governance for Information Technologies (IT) in order to further develop IT’s strategic orientation and customer relations. She was later responsible for the development of integrated IT strategies, in order to support the Bombardier Aerospace’s management team across the world.In 2011, Souad was named CCR (Chief Country Representative) in support of all Bombardier’s business units. Her primary role consisted of planning and executing regional development strategies for Bombardier Aerospace and Bombardier Transportation, establishing and maintaining strong relationships with governments and key stakeholders, and supporting all activities in the region.In recognition of her contribution to the development of the Moroccan aerospace industry in 2013, Souad was awarded the Wissam du Grand Mérite National by His Majesty the King of Morocco.In 2015, Souad founded her own consulting firm, 6temik, to support industrials and investors interested in developing an international strategy. The main mission is to create a bridge between North American, European, African and Middle-East companies and governmental institutions. 6temik is achieving its goal by developing the best strategy, building the right business cases and putting in place a sustainable implementation. The company already has a proven record of success stories with Canadian, US and European companies.Souad is also a founder member of Women In Aerospace – Africa since 2013 . Also, Souad was nominated to the Board of Directors of Entreprendre ICI by the former Minister of the Economy, the Honorable Dominique Anglade. In 2021, Souad was elected president of the board of director.Finally, Souad has been elected in 2021 President of the board of directors for the United Actions for Africa (UAA).