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I'm passionate about building simple, easy-to-use products which can make our lives a little bit better. I'm an entrepreneur turned product manager with over seventeen years of experience spread across companies in various stages of growth - startups to Fortune 100 companies.I have lived in 4 countries and have worked in 6 industries - marketing, healthcare, restaurant, retail, sales automation and energy. I have conceptualized, created and scaled both enterprise and consumer products. I have experience with product strategy as well as with hands-on product development of web, mobile and analytics products. I have led agile teams – both local and distributed. I have an interest in human psychology. I have worked on both sides of management and have developed a decent understanding of employee, manager and team dynamics which I've used successfully in inspiring, motivating and leading people.I love to travel and meet people. When I'm not working, I will most likely be found exploring trails and sights off the beaten path, poring through exhibits at a museum, or conversing with locals at a hole-in-the-wall eatery in some corner of the world.
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FounderUpplai Nov 2024 - PresentUpplai is imagining a world where people can live a life based on their true potential and not be constrained by the professional opportunities resulting from a 1-2 page resume.Today, we are helping job seekers present the best version of themselves when applying to a job, and thereby helping them land more interviews.We are also working with career service organizations, and local governments to improve the employment outcomes in their communities. -
LivingLife Aug 2024 - Oct 2024- Taking a break- Appreciating this world, the people who have been there for me in good times and bad, this body, this mind, this LIFE- Thinking about a brighter future
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Head Of ProductBlueshift Feb 2022 - Jul 2024San Francisco, California, Us -
Director Of Product ManagementBlueshift Sep 2019 - Jan 2022San Francisco, California, Us• Started the Product Management and UX functions. I have been responsible for every aspect of product development from defining product strategy to creating user stories• Created and operationalized processes for customer interviews, roadmap planning, feature prioritization, design, development, review, release and success measurement* Rolled out the North Star framework to decentralize roadmap planning and to drive Product Led Growth in a fully remote, globally distributed organization like Blueshift• Started a data driven product development process through regular use of analytics and A/B testing• Deprecated underutilized features which cut down support incidents by 5%• Implemented a user centric product development culture which increased the percentage of 4.5+ star ratings on G2.com by 2x • Managed and grew a team of product managers, product designers and technical writers• Successfully released strategic projects like Insights reports and dashboards, creative and AI studios, holdout analysis, and multiple enterprise customer commits which resulted in 70% YoY revenue growth and an eventual series C funding -
Director, ProductsCastlight Health Dec 2018 - Sep 2019San Francisco, California, Us* Responsible for the product architecture of care guidance products on the Castlight platform which include search, pricing, clinical quality and provider networks * Laid the foundations for the telemedicine functionality in the Castlight app* Ideated, built and managed several AI and backend heavy products that provided a crisp, delightful and intuitive experience to help users navigate their healthcare journey -
Principal Product ManagerCastlight Health Mar 2018 - Dec 2018San Francisco, California, UsI led and managed multiple features of the Castlight platform and also served as the product architect for the care guidance product.* Ideated and delivered provider quality scores, an industry leading feature allowing users to compare doctors based on a wide variety of clinical quality metrics instead of patient ratings* Personalized the search experience by providing a curated, short list of healthcare provider recommendations based on a user’s medical history* Managed the pricing experience, the core healthcare transparency feature of the Castlight application that provides personalized cost estimates for medical services to users to help them budget as well as compare/ choose providers based on cost* Managed narrow networks, centers of excellence features and other custom network features aimed at steering patients to employers' preferred provider networks* Led custom projects for top customer launches and renewals (by revenue) -
Senior Product Manager - PlatformCastlight Health Oct 2014 - Mar 2018San Francisco, California, UsI managed search, pricing and core platform services.• Revamped the search experience, moving away from just showing a list of providers to a 360 degree overview of condition management guidelines, healthcare benefits, wellness programs, provider recommendations, and medical history. As a part of this project, I incorporated machine learning and natural language processing into Castlight search• Increased the pricing coverage in searches by 10X via a feature which mixes price data obtained from multiple sources – medical claims, third party APIs and price rate sheets. This project helped reduce product related customer churn by 80% and established Castlight as the industry leader in healthcare transparency. As a part of this project I introduced a modified genetic algorithm (pending patent approval) for price prediction and estimation• Optimized the drug search experience and improved drug price accuracy to 99% via API integrations with the largest Pharmacy Benefit Manager (PBM) • Improved the lab search experience, making it easier for patients to learn about the lab tests required for their medical condition and also to find low cost labs offering these tests near them•Improved provider search efficiency and user experience by leveraging geospatial information like provider and population density• Managed several platform projects spanning provider directory, claims, preferred networks, centers of excellence, Mixpanel instrumentation, new APIs and process optimization -
Product ManagerLeapset (Now Cake Corporation) Sep 2012 - Oct 2014Tampa, Florida, Us• Built the first Android app enabling food orders through smart phones, thereby increasing online order volume by 24%• Created the payroll management and profitability analysis features of the PoS platform• Conceptualized and created a tool for automated analysis of credit card statements to help restaurant owners understand credit card processing costs and identify savings opportunities, thus reducing the time required for such research from several days to a few minutes• Created insights reports and dashboards to help restaurant owners reduce wastage, lower personnel and inventory costs and improve sales and customer engagement• Created a tool for automating online order settlement for restaurants • Built an internal application for (i) sales commission and compensation management , and (ii) billing and payment automation. This tool reduced accounting errors by 90% and reduced processing time from several weeks to just a few hours• Instrumented Salesforce rollout and integration with the PoS platform and internal tools -
Founder And CeoEffikc Nov 2007 - Aug 2012effiKC was a SaaS proof of presence platform for managing remote sales and service personnel• Led product, sales, customer success, HR and finance• Managed a team of 10 direct reports• Established strategic partnerships with leading hardware vendors in India, Europe and China• Achieved a user base in 20 countries across 4 continents through a freemium model• Signed up the Indian Government, Indian Army, several BSE-100 (top 100 companies in India by market cap) companies and several prestigious schools as premium customers• Won the SME entrepreneurial development award from the Ministry of Finance, Govt. of India
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Chief Executive OfficerArtdeco Collection Private Limited May 2007 - Aug 2012Indostyle was a fashion startup offering premium leather handbags and accessories in India• Managed product, design, operations, marketing and customer success• Led a team of 30 people with 10 direct reports• Organically grew the brand to 7 cities through a combination of offline and online presence• Earned industry recognition: Featured in several national magazines and newspapers like Retail, Shoes & Accessories, Franchising World, Telegraph, and Times of India -
GeophysicistShell Jul 2005 - Apr 2007London, England, GbI was a member of the R&D team working on improving sub-surface imaging for oil and gas exploration• Created new algorithms and improved legacy routines for subsurface imaging required for oil and gas exploration• Served as the spectral balancing expert in multiple exploration projects worth over $50M• Developed a proprietary HFVS phase sequence for improved land seismic surveys -
Research AssistantStanford Center For International Security And Cooperation (Cisac) Jan 2004 - Mar 2005Stanford, California, UsModeled and simulated missile defense systems in US against international attacks -
Summer InternBloom Energy Jun 2004 - Aug 2004San Jose, California, UsDeveloped the marketing brochure and technical product specifications for the first commercial fuel cells from the company -
Summer InternItc Limited May 2002 - Jul 2002Kolkata, West Bengal, InI optimized the Heating Ventilation and Cooling (HVAC) system of the cigarette factory, reducing daily energy costs by Rs 40,000
Soubhik Dawn Skills
Soubhik Dawn Education Details
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Stanford UniversityElectrical Engineering -
Indian Institute Of Technology, KharagpurElectrical Engineering
Frequently Asked Questions about Soubhik Dawn
What company does Soubhik Dawn work for?
Soubhik Dawn works for Upplai
What is Soubhik Dawn's role at the current company?
Soubhik Dawn's current role is Founder @ Upplai | Product Veteran | Stanford.
What is Soubhik Dawn's email address?
Soubhik Dawn's email address is so****@****ail.com
What is Soubhik Dawn's direct phone number?
Soubhik Dawn's direct phone number is +165064*****
What schools did Soubhik Dawn attend?
Soubhik Dawn attended Stanford University, Indian Institute Of Technology, Kharagpur.
What are some of Soubhik Dawn's interests?
Soubhik Dawn has interest in Entrepreneurship, Community Service, Technology, Education, Stocks And Investment, Salsa Dancing, Ping Pong, Science And Technology, Disaster And Humanitarian Relief, Swimming.
What skills is Soubhik Dawn known for?
Soubhik Dawn has skills like Product Management, Entrepreneurship, Start Ups, Mobile Applications, Analytics, Mobile Devices, Leadership, Business Development, Web Development, Cloud Computing, Product Development, Programming.
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