Susan Widmar Email & Phone Number

La Pointe, Wi, Us

La Pointe, Wisconsin, United States

Precise, descriptive copy for electronic, print, and social channels.

Greater Minneapolis-St. Paul Area

Marketing Operations, M Health Fairview (2013-2019)Marketing/PR Consultant, University of Minnesota Masonic Children’s Hospital (2011-2013)Marketing/PR Consultant, Ebenezer (senior services), (2008-2011)Content lead, Copywriter, Creative Services Fairview (2004-2008)Marketing/Communications Consultant, University of MN Medical Center, Fairview (2003-2004)Sr. PR Coordinator, University of MN Medical Center, Fairview (2001-2003)PR Coordinator, University of MN Medical Center, Fairview (2000-2001)• Drafted CEO messages to local community during lobbying effort to expand services. Achieved.• Supported specialty service clinicians promoting medical initiatives and device introductions.• Conceived of, wrote and produced single-source go-to information regarding health system’s resources, services and sites for a defined accountable care population.• Mapped design of website, wrote and maintained SEO content for senior housing services division of the healthcare system.• Rolled out new brand identity across campus computers and phones, marketing materials.• Spearheaded communications audit in university hospital department to identify opportunities to strengthen brand identity, streamline customer service and enhance outreach efforts. • Advised medical center president in record-setting, system-wide, $125,000 fundraising campaign for the American Heart Assoc. • Advised marketing director on strategic use of messages and as copywriter developed award-winning marketing campaign using internal resources and minimal external budget, grew market share by 3 percent over two years. • Managed growth and performance of social media pages.• Collaborated with 50+ team members to interpret market-segmented research, develop and implement tactical plans to support brand identity as copy manager in creative agency. Ensured all project inputs met brand standards. Team produced on time and within budget: more than 100 jobs in progress daily; 1,500 completed per year.

• Provided marketing and operational consultation to senior management of Fortune 500 company to communicate corporate ISO 9000 quality goals by meeting brand standards, fulfilling strategy and business needs for less money. Result: two-year contract in this FDA regulated corporation as copywriter and publications manager with additional two years work as preferred vendor. • Established and ran successful publications, marketing and public relations consulting business, including managing customer acquisition and retention. Responsible for all aspects of billing, collection and taxes. Showed a profit each of 10 years in business.

Mba

Activities and Societies: National Association of Women MBAs-MSP Professional (NAWMBA)

Mini Mba(R), Health Care Management

Ba, Finance

Activities and Societies: St. Thomas/St. Catherine Chorale Co-founder, St. Thomas Sailing Club