Sougata Ghosh personal email
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Nearly 17 years of National and International Experience in Corporate and Government Affairs, Policy Advocacy, Channel Management, Strategic Planning, digital, search, and social media marketing, Go-to-Market, Telecommunication, E-commerce, Team Management, Branding, Institutional Relationships, B2B & B2C management. Worked closely at very senior levels with stakeholders in the Government, Academia, Industry as well as Multilaterals.A Professional with a diverse set of work experiences across different industries like Music, Telecom, Gaming, E-commerce, Investment Promotion, and Policy Advocacy, with companies like Sony Music, Hungama.com, & BITC. Having worked in multiple roles, with a comprehensive exposure across a wide latitude of functions, including driving strategy, marketing, special initiatives, and policy advocacy across regions. A voracious reader, an occasional writer, having a keen appreciation of history who likes to think about and explore different systems and models (business models, economic systems, geopolitical systems). An avid learner and follower of economic, tech, business & investment trends. Amateur investor and student of life who believes "History seldom repeats but generally rhymes."Currently building Paintphotographs.com, an boutique e-commerce store for custom handmade portrait painting and art. Previous to that was part of the leadership team at IMC, a local business chamber. Previously leading Asia for BITC, an investment promotion agency of the Government of Botswana, to drive foreign direct investments into the southern African nation of Botswana. Previous to that was leading the international efforts for Hungama Digital media across SE Asia, ME, Africa & EU.Specialties: Go-to-Market, Telecommunication, E-commerce, Marketing, Social Media, SEO, SEM, Team Management, Branding, Institutional Relationships, Policy Advocacy, Government, B2B & B2C management, Foreign Affairs, Global Marketing, Geopolitics, and Macroeconomics.
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Co-FounderPaintphotographs.Com Nov 2020 - PresentNavi Mumbai, Maharashtra, IndiaBuilding Paintphotographs.com, a boutique e-commerce store for custom handmade portrait paintings and art
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Strategic AdvisorCosmos Global Network Oct 2020 - Present -
Deputy Director GeneralImc Chamber Of Commerce And Industry (Formerly Indian Merchants' Chamber) Feb 2019 - Sep 2020Mumbai Area, India
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Co-FounderPaintphotographs.Com Aug 2017 - Dec 2018Navi Mumbai, Maharashtra, IndiaDuring the period cofounded Paintphotographs.com, an e-commerce start-up in the custom art space designed to serve as a platform for providing quality custom art at reasonable prices and managed various functions such as: Conceptualized, designed and directed the site development. Created artist network for on-boarding of artists to the platform. Conceptualized & executed digital marketing campaigns including SEO, SEM, Social Media, e-mail marketing campaigns. Handled various compliance, regulatory & administrative requirements, like timely filings of GST returns, annual reports & other statutory reports
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Assistant Director - International BusinessBotswana Investment And Trade Centre Jun 2010 - Jul 2017Mumbai Area, IndiaHelped set up BITC in India, as one of the first employees. The role entailed, to strategize& evangelize Botswana as an investment destination in Southern Africa among investorcommunity. Organize outreach programmes, give presentation to senior management ofcompanies, public speaking at various trade Events/Industry gatherings.Strategy formulation & Implementation Strategize and develop the Annual Business Plan & Operations Plan for attracting FDI into Botswana from India/Asia Preparing presentation and reports for the Senior Management and the Board Meaningfully Contribute to strategic and policy decision road map at a senior levelBrand Management & Marketing Identify & execute Brand marketing & promotions activities including Road shows with industry associations. Monitor the budgets for Marketing and Communications spending, and adhere to the budgets.Business Development Generate leads through execution of marketing plan. Liaise with & participate in events organized by Trade & Industry bodies to evangelize Botswana as an investment destination [CII, IACCI, FICCI, FIEO, Invest Shanghai, Invest Hong Kong & others] Organize business missions/trade delegations from India to Botswana and from Botswana to India Operations Management Ensure timely project delivery by coordinating with various departments for clearing of licenses, work permits & regulatory requirements Liaise with Botswana High Commission for Trade Events, business VISA’s Plan, schedule & coordinate events & engagements with various stake holders during Presidential, Ministerial & other VVIP visitsLeadership Served as Acting Director, from January 2015 till May 2015Thought Leadership & Innovation Authored paper on Role of BITC in fostering Entrepreneurship the technology sector in Botswana Authored paper on Development of BPO sector in Botswana Authored paper on developing a BITC App for the investor community. -
Group ManagerHungama Apr 2008 - May 2010Mumbai, Maharashtra, IndiaHeaded the Network Expansion/ business development and operations function of the international division with a team of five Business Development Managers, and a support team of ten handling operations across APAC, UK & Europe, ME & Africa regions. Roster of clients included –Three/ Orange/ Vodafone/ Maxis/Digi/ Du amongst others. Major responsibilities include• Making the Annual Business Plan for the current fiscal• Making the Annual Operations Plan for the current year • Business Development – Expand business relationships with existing clients and develop new relationships with carriers & aggregators in different regions using business models like Revenue share and Minimum Guarantee • Team Management & Mentoring – Managing & mentoring a team of fifteen resources effectively to ensure achievement of the annual business objectives in an optimized & efficient manner across the different geographies• Coordinating with different departments within the company, like Legal/Finance/ Technology/ Production and Admin to ensure smooth execution of different projects within deadlines• Coordinating within different teams of the Client, like Legal/Finance/ Technology/ to ensure smooth delivery of critical functions• Presenting monthly/quarterly progress report to the Board -
Senior Account ManagerHungama Apr 2007 - Mar 2008Mumbai, Maharashtra, IndiaHandled the business development of APAC & the Emerging Markets assisted by a three-member operations team. Major responsibilities included • Business Development – Expand business relationships with existing clients and develop new relationships with carriers & aggregators within the defined region to achieve the annual business objectives using business models like Revenue share and Minimum Guarantee• Usage Analysis - User trend analysis, Market segmentation, Idea generation from download reports• Marketing Communications Strategy - Planning, coordinating with clients for implementing ATL/BTL campaigns for new Product launches: POP, in-bill promotion, newspaper inserts, contact center promotions along with other promotional material like fliers, WAP push, etc. Worked in tandem with the client to optimize revenue generation for a particular property. • Product Management - Conceptualizing, implementing & executing new WAP-based products along with the product management team • Contest & Promotions – Running various contests and promotions for various clients in the allocated region to ensure targeted revenue generation. • Mobile TV/VoD/IPTV– Introduced Indian content to clients packaged for their Mobile TV programming requirement. Launched Mobile TV channel Bollywood Hungama with Maxis Malaysia & Vodacom South Africa, IPTV programming for Orange Mauritius. Also servicing clients with similar needs for their VoD services. -
Marketing SpecialistOnmobile Global Limited Jul 2006 - Mar 2007Mumbai, Maharashtra, IndiaHeading the marketing activities for Value Added Services (VAS) for MTNL Delhi & Mumbai, and BSNL Maharashtra circles both for mobile and landline services and the responsibilities involvedUsage Analysis - User trend analysis, Market segmentation, Idea generation, competition mapping (features, price) Marketing Communications Strategy - Planning, coordinating with MTNL Marketing heads and implementing the same for Product visibility: POP, posters, in-bill promotion, news paper inserts, contact center promotions along with other promotional material like fliers. Product Management - Conceptualizing, implementing & executing new voice based products & promotional offers Alliances & Tie-ups – Also responsible for tie-ups with various media entertainment companies like Saregama, Shemaroo for joint marketing and promotions where such opportunities exist for such symbiotic relationship. -
Assistant Marketing ManagerTata Teleservices Ltd Jul 2006 - Mar 2007Mumbai, Maharashtra, IndiaHeading the South marketing team comprising of four circle-marketing resources in Andhra Pradesh, Kerala, Karnataka, & Tamil Nadu and the major responsibilities include• Market Mapping - Sales trend analysis, Market segmentation, Idea generation competition mapping (features, price, schemes), trade/customer feedback • Market Communications Strategy – Conceptualizing, Planning, with different Circles and implementing different marketing and promotional strategy (ATL & BTL) for Product visibility: ATL activities include: News paper inserts, radio campaigns, TVC, Internet BTL Activities Include: POP, Posters, In-bill promotion, along with other promotional material like fliers, standees • Product launches & Events – Leading the Circle marketing resources regarding new product launches (Calling Cards/Rural Telephony) and fixing tentative launch numbers. Detailing them with the plan of merchandise, POP, media support. Organizing events for product promotions• Development of Rural VAS – Analyzing rural usage patterns, identifying & developing applications for rural usage• Budgets – Making the Annual marketing budget for Southern Circles based on AOP and business projections for the year. Keeping tab on actual expenses and budgeted expenses so as not to exceed budgeted expenses • Working in tandem with Market Research agencies for various national satisfaction surveys like DSAT/OSAT/C-SAT studies. Presenting the results to management and creating action plans on the same after taking feed back from the respective departmental/Circle heads -
Senior ExecuitveSony Music Entertainment Mar 2003 - Dec 2005Mumbai, Maharashtra, IndiaHeading the BMG division for west and the job responsibilities include• Market Mapping - Sales trend analysis, Market segmentation, Idea generation competitionmapping, trade/customer feedback• Marketing Communications Strategy -Planning, implementation and coordination for in-shopvisibility: POP, posters, danglers, glow sign, standees, dispensers etc. along with other promotionalmaterial like catalogues. Briefing the sales team about new product launches, taking feedback, alsohandling Key accounts, making special deals with them, dealing with visibility and shelf spaceissues of Key Accounts.• Product Management - Conceptualizing, implementing & executing consumer promotionsoffers, Key account offers, Retail display schemes, trade schemes and other BTL activities• Product launches & Events - Coordinating with the management regarding new product launchesand fixing tentative launch numbers. Detailing them with the plan of merchandise, POP, mediasupport required. Giving feedbacks regarding new titles. Organizing events for product promotions• Operations - Coordinating with supply chain regarding supply of stocks. Estimating and indentingstock requirement for West both for focus and non focus titles. Coordinating with warehouseregarding despatch of material to the market especially during new product launches.(Upcountrymaterials to be released first, etc)Previous to this was handling South Mahahrashtra including Pune, Sholapur, Sangli, Kohlapur, & state of Goa and Mumbai metro for Discovery range of VCDs & DVDs. Leading a team of 7 distributors &3 Key accounts and a team of Sales Representatives and sub distributors. Also handling online sales of Sony Music products.Additional job responsibilities included:Distributor ManagementDeveloping and maintaining a distribution network with a strong focus on retaildistribution and displayManaging administrative activities (collection, ledger tallying, Scheme settlement,etc.)
Sougata Ghosh Skills
Sougata Ghosh Education Details
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Programme On Innovation, Corporate Strategy And Competitive Performance -
Institute Of Productivity & ManagementMarketing
Frequently Asked Questions about Sougata Ghosh
What company does Sougata Ghosh work for?
Sougata Ghosh works for Cosmos Global Network
What is Sougata Ghosh's role at the current company?
Sougata Ghosh's current role is Co-founder at Paintphotographs.com.
What is Sougata Ghosh's email address?
Sougata Ghosh's email address is so****@****ail.com
What schools did Sougata Ghosh attend?
Sougata Ghosh attended Indian Institute Of Management, Ahmedabad, Institute Of Productivity & Management.
What skills is Sougata Ghosh known for?
Sougata Ghosh has skills like Mobile Devices, Product Management, Business Development, Go To Market Strategy, Vas, Leadership, Mobile Content, Sales, Management, Marketing Communications, Product Marketing, Product Development.
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SOUGATA GHOSH
Mtech It,Nitk Alumnus, Actively Looking For A Job, Bridging The Gap Between Data And Decision-Making|Passionate About Predictive Analytics , Machine Learning, Deep Learning ,NlpBurdwan -
Sougata Ghosh
3 ⭐ Coder At Codechef +🥇Gold Badge For Problem Solving ( Solved > 500 Questions)Kharagpur -
Sougata Ghosh
Bengaluru
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