FullStack is a marketing consulting agency that specializes in helping companies innovate their marketing strategies, startups launch their products & acquire customers, and small business grow their .. well, businesses. Its main goal is to innovate your company’s marketing strategies (if you’ve been more on the traditional side of running things), help you come up with more creative and cost-efficient tactics to reach the results you need (especially if you’re low on human and/or financial resources), and more importantly, get noticed by your target audience by doing something different, something relatable, something note-worthy. After all, you’re looking for a faithful brand-obsessed ambassador base, not a one-time-off buyers!

- Launched sales campaigns on social media to increase usage of the most profitable features of the application, which increased user engagement on the app by 13%.- Developed strategies to acquire new customers and convert existing ones, resulting in the acquisition of 7,000 new wallets in 4 months.- Coordinated with design, product development, and customer support teams to improve app features and reduce customer frustration.- Coordinated and monitored marketing conversations with key accounts and banking partners.- Collaborated with the customer support team to gather user insights and turned them into customer-centric content campaigns.

- Developed the launch and customer acquisition strategies that resulted in 40,000 users in 6 months and 120,000 users in one year - a combination of organic, paid, and influencer campaigns.- Created and designed our content - conception, design, animation - to be shared across our social platforms using Figma and Canva.- Rolled out influencer and affiliate campaigns - Implemented the social media strategy and grew our accounts through targeted content. - Implemented large-scale, cost-effective advertising campaigns on Google Ads and Meta Ads that reached $21k in transactional volume in the first 12 days of the campaign. - Improved website SEO and domain authority from 8 to 36 through meta tags, keywords, and backlinks.

- Conducted market research to define and refine the different personas of our clients along the product adoption curve through surveys, interviews, and social listening.- Developed and launched targeted campaigns. - Brainstormed ideas, implemented designs, and analyzed results to maximize and optimize conversion.- Wrote the application's content (UX Writing) and the Flouci website in the 4 languages spoken in Tunisia - English, French, Arabic, and Tunisian dialect - for better inclusion and accessibility.

- Manage a board of directors: Sales, Marketing, PM, Judges, and Media.- Coordinate with the school's administration- Coordinate with the Foundation- Set the important dates/plan and help department heads strategize and implement accordinglyFor more information about this year's edition: http://hultprizeat.com/tbs

• Wrote content for different channels (48 blogs, website copy, 3 e-books, day-to-day social media posts).• Analyzed traffic, found leads and converted them to early customers, improved SEO (Domain authority from 8 to 32), did market research (competitor analysis and positioning).• Market research - worked on the analysis and positioning of the company in the market and among competitors.• Managed the social media communities (Facebook, Twitter, Slack).

Main activities:- Benchmark worldwide successful applications in the fields of music and android games.- Write reports about current company applications.- Brainstorm new ways to attract new customers.- Review current successful applications and find ways to make them more popular.

Main activities:- Assist the Marketing Director in production meetings.- Write articles/reviews about successful performances.- Organize activities for students to increase their attendance. (increase by 30%)- Interview performers.- Represent the Center in the Student Government Association.

Main Activities:- Introduce the competition to the campus for the first time.- Raise awareness of the competition among students from different fields as well as professors.- Recruit the organizing committee and a panel of high-caliber judges (12 CEOs and local activists and community leaders) - Motivate student to form teams and sign up (minimum 10 teams of 4 members).- Get faculty and professors on board.- Organize the semi-finals and final phase on campus.- Lead final team to regional competition in Boston.- Groom the next year's Campus Director.