• Définition et pilotage des processus d'admission et d'inscription ;• Encadrement de l'équipe des chargés d'admission ;• Définir les objectifs de conversion ;• Définir et appliquer la stratégie de promotion de l’université auprès des prospects des différentes business units : formation initiale et formation continue ;• Définition des stratégies d’approche du marché en collaboration avec le département marketing ;• Orchestrer les différentes opérations de promotion et de développement commercial de l'école : visites lycées, forums, caravanes, journées portes ouvertes, etc ;• Construction d’un système de primes et de bonus motivant pour toute l’équipe admission ;• Reporting de l'activité du département auprès de l’équipe et la direction ;• Délivrer un bilan admission à la fin des campagnes admissions ;• Conduire des séances de formations et de développement de compétences des collaborateurs admission : techniques de vente, optimisation de l’utilisation du CRM ;• Organiser des séances de « refresh » lorsque nécessaire, notamment en début/kick off de campagnes admissions ;• Assurer des séances de coaching des équipes admissions selon les besoins spécifiques du business : lancement de campagne, boost de campagne, maximisation de performance pour des membres de l’équipe en baisse de performance etc ;• Assurer l’onboarding des nouvelles recrues du département admissions : accès CRM, formation etc ;• Être garante de la qualité de traitement des leads sur CRM ;• Mettre en place avec le département scolarité un système de concours / tests admission ;• Définition en collaboration avec la direction générale du processus admission, les conditions d’admission pour chaque programme, les tarifs et les gestes commerciaux ;• Contribuer à l’élaboration d’un plan média en collaboration avec le département marketing : mailing, SMSing, réunions d’informations, JPOs, événements de promotion, journées d’immersion etc.

Responsible for designing, implementing and monitoring student recruitment strategies and action plans to achieve the annual enrollment objectives of institutions that are part of LCI Africa (HEM, Collège LaSalle Morocco & Collège LaSalle Tunisia), all programs combined and throughout the year. Key achievements:• Developing innovative student recruitment strategies and action plans that respect the state of mind of eachLCI Africa institution. Total sales reached around +20% in one year (covid time)• Recommended and monitored new policies and admission system of the admissions departments for differentCampuses (launching a new pre-sales team of 10 team members)• Managing the launch of the CRM solution (Microsoft Dynamics) for 5 campuses. Conducting training sessionsand video tutoring to support the learning process of the team. Adjusting the CRM functions and bugs with ITteam• Managing the admissions teams of different campuses (establishment and monitoring of dashboards, progressof phoning, monitoring of KPIs, etc.)• Conducting coaching sessions, shadowing sessions, and one-to-ones with the team. Organizing the necessarytraining seminars at national and international levels• Representing LCI Africa in national and international recruitment forums when requestedManaged salesforce (directly and indirectly): 41 ; Travel time: 10% of time.

Mise en place de la politique commerciale en régions (9 délégations régionales). Management de l’équipe des chargés d’affaires et chargés d’appui commercial. Coaching terrain et développement des compétences commerciales. Effectif managé : 15 Déplacements sur le terrain : 70% de temps

Teaching subject: Sales force management 1st year of Master degree in Marketing, Sales Practices and Services Management

Chargée d’assurer le processus d’admission de l’Université Mundiapolis Casablanca de la prospection des étudiants (forums, visites de lycées, journées portes ouvertes, etc) à la concrétisation des inscriptions. Chargée des projets de promotion auprès des lycées et lycéens (tournoi inter-lycées, JPOs, etc).Performance 2016 : 2e meilleure performance commerciale (21% de contribution au CAs / Equipe de 6 membres). Performance 2017 : 2e meilleure performance commerciale (13% de contribution au CAs contre une moyenne de 10% de l’équipe / Équipe de 8 membres).Déplacements sur le terrain : 50% de temps

Developing and implementing training strategies by providing the necessary PATD and beyond PATD training and coaching to Sales Leaders, Zone Managers and Franchise Dealers that would support the attainment of the division’s sales and KPI targets.Key Accountabilities :• To ensure that training input is measured against output of business results (Driving the KPIs). • Conduct ongoing environmental scanning of potential learning gaps throughout the field, and collaborates with Division Sales Managers and Training Manager to design and deploy targeted programs that reduce knowledge gaps• Coaching, training and developing Zone Managers and Sales Leaders• Prepare, coordinate, track and deliver programs to both new and existing field staff• Implementing and monitoring all training initiatives• Use learning metrics and analytics to measure the impact of learning solutions • Training Field Fundamentals • Enhance field effectiveness by identifying training programs that will drive improvement of competencies• Monitoring return on investment • Planning problems with effective sales ratio • Managing training expense budget • Maintaining complete and accurate training records • Constantly reviewing and developing training material• Conduct classroom training, field coaching and division support• Certify that Sales Leaders and Zone Managers have completed necessary trainings, and completion/results are monitored and tracked

Responsible for serving as primary interface between sales and other operational functions developing sales processes and procedures relating to online/offline order administration, order fulfillment and communication. Evaluate and implement improvements to sales programs and processes including: anticipating demands, account management, leads, planning and prioritization, closing strategies, pricing and margin strategies, sales automation, tools and reporting programs.Key Accountabilities :• Profile and Map Commercial Registered partners – input and help manage database: • Dell products and services sales & Preferred Distis • Other brands and opportunities • Assist resellers to register in Partner Direct • Trainings and products awareness • Identifying the opportunity: Call to uncover sales opportunities. • Promote Distis stock to resellers , captures leads and send them to the Distis • Match leads to stocks and pass to the correct distributor • Supporting Media campaigns by calling resellers • Promoting special offers and promo’s from Dell or tailored made offers from the Distributors

End-of-study Project:Responsible for improving the shopper experience in-store (Marjane, Carrefour, Aswak,... etc) by mastering execution. Evaluating and implementing POSM (Point Of Sale Materiel) in more than 40 moroccan stores. Recruiting hostesses and developing sales tracking tools. Implementing a motivation program to help boost hostesses performance. Helped improve two tools : competitive intelligence tool & implementation tool (It helped minimizing POSM costs by 5%).