Soukaina Mehdi Email & Phone Number

Morocco

Resolving challenges in crafting a holistic marketing strategy to attract both local and international clients, employing B2B marketing techniques for diversified lead generation. Utilizing data-driven insights to navigate market selection complexities and optimize decision-making.- Formulating robust Marketing Strategies and Plans to drive business growth.- Overseeing the recruitment process for Marketing Teams.- Managing partnerships with external agencies for Online Advertising.- Offering strategic guidance based on Ad Performance and Market Trends.

Istanbul, Turkey

- Intra-Agencies Communication- Client Relationship Management- Marketing Strategy & Recommendation - Budget Estimation / Pacing- Marketing Performance & Measurement - QBR & Reporting - Team Coaching & Up-skilling

Istanbul, Turkey

- Ad Account Restructuring: New Budget Estimation & Pacing, New Campaign Structure, Campaign performance analysis and report- SEA Optimization: Keywords Lists, Search Terms and Ad Texts, Conversions & CPA Optimization,- SEO Restructuring: Website & Landing Pages Keyword List Research based on Volume & Competitiveness Link Building Strategy On-page SEO Optimizations

Istanbul, Turkey

Mobile Application Marketing & PerformancePaid Advertising: - Campaigns Planning & Budgeting - Campaigns Cost & Performance Measuring - Reports & Analysis of the Marketing Performance- User Behavior AnalysisContent & Design Team ManagementTasks & Workflow Management #FoodTech #Internet_Company #Delivery #FoodDelivery #DeliveryServices #DigitalMarketing #MobileAppMarketing #App_Campaigns #Mobile_App #PPC_Campaign

Istanbul, Turkey

Well-being, Health Retreats, Alternative Medicine, Nutrition Programs & MindfulnessBodrum, Antalya, Phuket, Ajman- Organic Traffic Growth through Search Engine Optimization: On-page SEO, (Yoast, Wordpress, Hrefs) - SEO Content Writer- Targeting New Markets with Google Ads Campaigns: Keywords Search, Ad Groups, Ad Copies, Landing Pages (A/B Test)- Facebook, Instagram Ads: Creatives, Targeted Audience, (A/B Test), Budgeting- Leads Generation, Website Traffic, Marketing Seasonal Promotions...- Reporting Ads Performance, Insights & Traffic Growth

Istanbul, Turkey

- Participating in the Development of the SEM/SEO Marketing Strategy to Increase the ROI and contribute to enhance the Sales Force.- Creating Adequate Content according to Inbound Marketing Strategy and SEO optimization, For Website, Blog, Product & Services, etc...- Online Marketing: Google, Facebook, and Instagram Ads with a CPC Marketing Campaigns- Brand Awareness: Video Content, Lead Magnet...- Native Ads Campaigns- Google Ads Optimization for High Quality Score, Best Relevancy and Higher Conversion Rate - Tracking and Analysis Reports to Reach the Best Performance.

Turkey

- Building a new Website with IT-Engineers- Renewing the visual aspect of the Company with the Graphic Designer.- Marketing Plan for the GCC Market.- Setting Up Social Media Accounts (Content and Publishing).- Maintaining Communication with the Interested Leads on Social Media.- Content & Presentations of the Company, the Products, and the Services.- Advertising on e-magazines.

Casablanca

Company Multi-sites Society's Headquarters in CASABLANCA (800 Employees)- Analysis, Study, and Development of Human Resources Department.- Production of internal procedures manual.- Definition of recruitment needs.- Creating the CV’s database, Selecting candidates, Interviewing, and Hiring.- Constitution of Employee files.- Processing of administrative staff requests (Folders, absences, medical files, work accidents, regulatory documents, ...).- Treatment of : attendance management system and payroll elements For (18 Sites)

Tangier

Industrial Company of Clothing Manufacturing (340 Employees) - Personnel Administration (Folders, Absence, Conflict, Firing ...).- Monitoring and tracking the daily Time management system.- Editing Reports (entry, exit, absenteeism, workforce).- Payroll administration.- Supervising : Hygiene, Health and Safety.- Preparing Medical visits for employees (Hiring, Maternity, Work accident).- Reporting.

Tangier - Free Zone

Industrial Company of Clothing Manufacturing(2 Sites and 200 Employees) Oct.2013 – Dec. 2014 Pre-employement Training- Analyzing anterior payroll databases on “Sage Paie” computer software.- Working on incomplete salary’s information.Dec.2013 – Sept. 2014 Human Resources Responsible- Development and application of Internal Regulations.- Monitoring and tracking daily Pointing of employees.- Payroll Management (policies comply with the law, acquired rights of workers).- Payment of social contributions.- Preventing social conflict and ensuring a peaceful social climate in the company.- Negotiations with the concerned authorities.- Managing the trade union interventions.

Tangier Free Zone

Automotive Industrial Company - IT system for data synchronization between Human Resources, Training and Production Department’s; in purpose to monitor the progress of training and qualification of all staff. - Requirements definition, collect and analysis of all necessary information.- Conception, Design and Creation of project’s Database.

Master'S Degree, Computer Systems And Networks

Professional Licence, Networks And Computing Systems

Specialized Technician Diploma, It Development Techniques