Léa Soulé Email & Phone Number

Canada

Paris

Support our customers in designing and deploying their customer strategies and their transformation and innovation projects 🚀- Ensure our customers' digital transformation through innovation- Gathering customer needs, understanding strategic issues, carrying out diagnostics and assessing the feasibility and relevance of projects - Rethink organizations.

Paris

• Identified market trends and suggested marketing and partnership activations in order to increase the brand visibility and awareness
• Contributed to company strategy and our vision & mission
• Supported the marketing needs by working with the stylists
• Defined the marketing plan with the purchasing teams: priorities, products highlight, and key messages
• Sharpened the brand messaging, visual identity, tone of voice & wrote the marketing storytelling
• Defined the 360 marketing plan with the brand content team and all the Operational Marketing teams: Retail, E-commerce, CRM, media and digital teams

Paris Area, France

• Marketing - brand management:
• Execute product launches and sales development via the Marketing Mix elements: assortment, place, pricing strategy, quantity forecasts, KP and B2B/B2C communication tools
• Monitor profitability, performance analysis and P&L
• Communicate the launch strategy and brand positioning to sales teams
• Collaborate daily with International marketing, supply, sales, customer service and training teamsTrade marketing management – key account channel:
• Develop clients yearly trade marketing plans with key accounts managers and ensure great ROI: assortments, merchandising, promotions, POSM and customized digital plans

Levallois-Perret, Île-de-France, France

• Identified Givenchy and Kenzo growth opportunities in line with Sephora’s strategy and developed business plans to achieve sales objectives
• Achieved trade negotiations with the retailer for the brands estore visibility, merchandising, trade marketing plan, assortments, CRM...
• Monitored sales KPIs and defined 2018 sales forecasts
• Validated and followed-up marketing animations plans and analyzed profitability
• Monitored and optimized brands merchandising and retailer stock issues
• Communicated business strategy, brand ambition and future projects to sales teams

Boulogne-Billancourt Area, France

• Defined in-store POSM specifications depending of the store category
• Optimized Champs Elysées flagship store animations with brands corners, podiums and other supports
• Coordinated brands specific space by developing the corner concept with the brand, setting business objectives, checking the implementation and monitoring performances
• Developed POSM with agencies for some exclusive brands
• Coordinated new brands launches: launch event, animations, samples distribution, POSM…(Fenty Beauty, Kat Von D, EyeKo…)
• Follow-up in-store installations and regular stores visits

Boulogne-Billancourt Area, France

• Managed events projects (Store opening, brand event sponsoring…): Planning, tendering process, PR actions, social media support, partnership management, implementation, KPIs monitoring and reporting
• Managed local marketing actions and demands for the 330 stores
• Coordinated mystery shoppers’ campaigns from the agency brief to the performance monitoring
• Developed communication plans for the stores opening and reopening with CRM action (SMS, emailing and mailing), opening event and budget follow up
• Monitored market trends and competitive intelligence

Sydney, Australia

- Developed 2014 -2015 marketing strategy: market research, competitive intelligence, services launches, brand repositioning, promotional activities, prices strategy- Developed and executed brand support through various communication tools to optimize POS (loyalty card, flyers, magazine...)- Managed event (stores opening, partners events...): budget.

Le Havre Area, France

• Organization of 2 sport events: - Running race against breast cancer: "Course Amazone" - Companies’ sport competition: "Quadrathlon des Entreprises"
• Implementation of operational and logistic tasks
• Creation of communication supports: newsletter, press conference, social media posts

Master Degree (M2) "Etude Et Décisions Marketing", Marketing

work-study contract

Bachelor Of Science (Bsc), International Business, With Honor

Activities and Societies: 2015 : Color me Rad Rouen - Volonteer, communication division : -Communication in universities, gyms and sport.

Marketing, Nommée Sur La Dean'S List

Exchange year Named on the Dean's list Courses : -International Marketing -Effective speaking -Advertising -Visual communication -Human.

Baccalauréat, Science, Mention Assez Bien