Marcos Fonseca Email & Phone Number

Extensive experience in Marketing, with large knowledge in B2C and B2B strategies, E-Commerce, Digital Marketing, Digital Products, Growth Hacking, CRM and Customer Marketing and User Experience (CX/UX).Solid trajectory in renowned companies, such as Grupo Boticário, Sodexo, Dotz, Latam Airlines, Univar Solutions, Chefaa and Marketdata.Specialist in Go-To-Market plans, with emphasis on new businesses development, products, categories and sales channels, including E-Commerce and CRM, as well as ability to implement and prepare plans to generate Leads, ensuring the success of the strategies.Ability to lead teams and stakeholders in simultaneous projects, using an agile approach with methodologies such as Scrum, Lean and XP.Proven ability to implement and manage E-Commerce, using quantitative tools for data analysis and operations’ optimization.Success in the implementation and management of CRM tools and strategies, including the strategies’ development for lead generation, creation of relationship rules, in addition to Cross-Sell and Up-Sell strategies, and efficient management of customer Churn.Management of Consumer & Market Insights strategies, with extensive experience in conducting Market Intelligence surveys, analyzing behavioral trends, innovation and identifying business opportunities.People management, managing deliveries and developing technical and behavioral skills.