Aug ’12 to till date with C K BIRLA GROUP-ORIENT ELECTRICALS(Appliances Division)Solutions, as a Head-New Business Initiatives-PAN INDIAResponsibilitiesStrategic Alliance/Projects Articulate and Head the New Business strategy as a Business Head for Existing & New Products launched in Home Appliances Category & heading 'Sales & Mktg' with P&L responsibility.  Define the New Business Initiatives strategy of Appliances Division in line with the growth… Show more Aug ’12 to till date with C K BIRLA GROUP-ORIENT ELECTRICALS(Appliances Division)Solutions, as a Head-New Business Initiatives-PAN INDIAResponsibilitiesStrategic Alliance/Projects Articulate and Head the New Business strategy as a Business Head for Existing & New Products launched in Home Appliances Category & heading 'Sales & Mktg' with P&L responsibility.  Define the New Business Initiatives strategy of Appliances Division in line with the growth and expansion objectives and create both long and short term Roadmaps, to achieve the strategy. Acts as a key contributor towards the inorganic growth of the organisation. To study the newer categories (Microwave Ovens/Geysers etc.) to explore new avenues of business. Formulate the New Business Model & Strategy & co-ordinate with different divisions like finance, marketing, sourcing, R&D, QA & service for input & resource planning. Acts as a key initiator to drive the business for the collaboration with the foreign partner (American & European) & thereby gradually progressing towards the successful materialization of the project. Exchange of communication/MIS/data -as required exchanging with the foreign partner(through in person, VC,mail) . Optimal co-ordinations with different divisions. Towards achieving the deliverables. Articulating the ‘Business Cases’, Financial Models of Business & probable Financials (EBIDTA/PBT/NPV/IRR) to make a project viable. Revenue Model, forecasting & Business Model. Value Chain establishment, Import Route identification & Sourcing (US/CHINA). Interacting with McKinsey team (external consultant) to put the project on the right track. Final Sign-off by the Management & Roll Out. Evaluation of the samples features to articulate the best product features in the said category. Categories. Run the business PAN INDIA as a ‘Business Head’ with P&L responsibility. To run a profit centre with the prescribed GP, EBIDTA, PBT & PAT target. Show less

Responsibilities Creating, establishing, developing & forecasting the business of power back-up systems/Ups/Inverter/Laptop & mobile accessories & critical power and cooling solutions. To strategise and plan for achieving quantum jump in sales towards achievement of company vision. Implementing business development opportunity through LFR (large format stores) like Reliance, e- zone, Croma, Hypercity, Staple, Walmart, Carrefour, Bilt, etc. Exclusively looking after key a/cs… Show more Responsibilities Creating, establishing, developing & forecasting the business of power back-up systems/Ups/Inverter/Laptop & mobile accessories & critical power and cooling solutions. To strategise and plan for achieving quantum jump in sales towards achievement of company vision. Implementing business development opportunity through LFR (large format stores) like Reliance, e- zone, Croma, Hypercity, Staple, Walmart, Carrefour, Bilt, etc. Exclusively looking after key a/cs and key a/c management. Handled clients like UM CABLES LTD/TRIVENI INFRASTRUCTURE/BHARTI/NATIONAL PANASONIC/ GODREJ/RELIANCE/STAPLESTORES/RPG/SPENCERS/CROMA/HYPERCITY/EZONE/NEXT/MICROSOFT/CSD DLRS to name a few. Meeting the concerned decision making authorities of of the key a/cs to meet the desired revenue argets. Taking care of LFR STORES in the Western Region –Mumbai and responsible for the sales reporting/revenue for the Eastern Region also Developing the strategic plans to generate sales and increase market share are developed & executed. MIS circulation & total customer orientation. Leading a team of ASE'S & ASM'S,  Training, development & incentive planning for the team members. Heading talent development through management training(layman/channel partner/in-staff) onsite/offsite. Responsible for being the key interface to sales team and distributors, key accounts for all day to day marketing activities. Plan and execute marketing directions effectively driven from regional team.  Assist in development of marketing programs to support key accounts Events planning, execution and management (channel event, road-shows, promoter program, product launches etc).  Brand guardian Designing of BTL/other marketing activities to create a pull of customers. Meeting all national Distributor’s like Ingram Micro / Redington / Rashi / Compuage / Asia Pacific and coordinating the entire process of sales. Show less

 Heading indigenous area and handling a turnover of Rs 100 crores per annum as per LG'S all products range (CE/HA/IT/GSM). Managing marketing/brand building activities & decision making. Heading a team of 35 people(sales & mktg) for the required business. Handling a cluster of 2000 dlrs/15 distributors/19 LG EXCLUSIVES & 7 LG SHOPPIES. To strategise and plan for achieving quantum jump in sales towards achievement of company vision. Formulating a bit system for… Show more  Heading indigenous area and handling a turnover of Rs 100 crores per annum as per LG'S all products range (CE/HA/IT/GSM). Managing marketing/brand building activities & decision making. Heading a team of 35 people(sales & mktg) for the required business. Handling a cluster of 2000 dlrs/15 distributors/19 LG EXCLUSIVES & 7 LG SHOPPIES. To strategise and plan for achieving quantum jump in sales towards achievement of company vision. Formulating a bit system for mapping and visiting the subdlrs / dlrs network and engaging the teamMembers in that cycle for the routine visit for sales & marketing activities. Close monitoring of proper use of mktg tools like posters/banners/pops/roadshows etc. Exclusively looking after key a/cs and key a/c management. Managing the key a/cs with routine follow up mechanism to increase the strike rate of success. Constant training & development for self & the team members to achieve desired goals. Make strategies and implement motivational tools & design incentive schemes for the team members. Formulating trade schemes for the trades/key a/cs to achieve the desired organisational goal. Breaking down large visions into small goals and achieving them. Maintaining a good relationship of customers & key clients and addressing their challenges. Handled clients like UM CABLES LTD/TRIVENI INFRASTRUCTURE/BHARTI/NATIONAL PANASONIC/ GODREJ//RPG/SPENCERS/CROMA/HYPERCITY/EZONE/NEXT/MICROSOFT/CSD DLRS to name a few. Meeting the concerned decision making authorities of of the key a/cs to meet the desired revenue Targets. Attainments Opened new shop pies and maintained exclusives & strengthen network. Effective key a/c management for effectively fulfilling the desired organisational needs. Achieved a rate contract of 500 airconditioners from TRIVANI INFRUCTURES LTD. (to name a few Show less

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