Soumik Mukherjee

Soumik Mukherjee Email and Phone Number

Co-founder of Marketing Launch Team | Marketing partner for growth-focused brands @ Marketing Launch Team
Soumik Mukherjee's Location
Chennai, Tamil Nadu, India, India
About Soumik Mukherjee

I used to be a computer nerd. You know, the ones who skipped college parties to build software and sometimes published papers in cryptography. 😅But I always had a nascent creative side, which used to come out mainly in my personal social media posts. People used to love and hate them at the same time. 🤣 They loved it for the creativity but sometimes hated it for the length of the posts, you know, like this one! So, after 2.5 years with an MNC, working on software and other stuff, I decided to switch to the other side—the business side. While I joined my MBA to someday be an HR(yup, true story!), I found the coolest thing that fuelled my creative side even more—marketing. 😍Soon after, I became a marketing consultant for MNCs, winning them awards(the Stevie® Award🏆—one of the top American business awards, to be precise) and high-ticket clients, handling cross-functional teams and millions in ad budgets! But those were the old days. Currently, I co-own a marketing agency based in Tallinn, Estonia, with my lovely wife. Not to brag, but it's a unique one - we are Europe’s first subscription-based marketing agency. Why subscription-based? I would say, why not? 😎We just didn’t like the concept of how traditional agencies worked. You know, those complex contracts, one-off projects that lack sustainability, or inflating bills as you require new services to scale!😕It’s old and backdated, and well, it’s not efficient. And believe me, we tried that marketing consultancy approach too. Yeah, pivoted back and forth for quite a while but when I saw our well laid out plans go down the drain📉 due to executional issues at our client’s side which we had no control over, we decided to go back to our subscription model. So here we are, helping our clients 2-3x their growth📈 in the most sustainable way without having to worry about anything at their end. Because we believe that when you win, we win, so we go all in on your success. So, if you are a business owner who is seriously considering growth, then let’s talk. If not, then I hope I didn’t bore you with my story🫣, and let’s be friends.PS: I've also recently launched a creative marketing agency (GrowthSpice) focused exclusively on Indian startups. So if you're an Indian founder who is fed up with those lead generation agencies (that don't work) and the 'cheap' marketing solution providers (that harm your brand) or you/your team is stuck in the creative growth journey, then let's connect.

Soumik Mukherjee's Current Company Details
Marketing Launch Team

Marketing Launch Team

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Co-founder of Marketing Launch Team | Marketing partner for growth-focused brands
Soumik Mukherjee Work Experience Details
  • Marketing Launch Team
    Co-Founder And Ceo
    Marketing Launch Team Oct 2020 - Present
    Wilmington, Delaware, United States
    Helping busy business owners grow strategically and seamlessly with our unique subscription-based digital marketing agency.
  • Growthspice
    Co-Founder
    Growthspice Sep 2024 - Present
    India
  • Loxperts
    Co-Founder & Ceo
    Loxperts Jun 2022 - Aug 2023
    Delaware, United States
  • Highway 905
    Global Marketing Lead
    Highway 905 Feb 2017 - Oct 2022
    Chennai Area, India
    - Strategizing and managing the end-to-end marketing activities both digital and offline for the company across global markets with major focus on US and Europe- Working with the top management in strategizing the brand positioning in the market and working towards ideating new opportunities and avenues- Managing and tracking the SEO, SEM activities of the brand and work with the website development team for optimizing the website - Managing the social media marketing channels, social media ad campaigns, email campaigns, media coverage and overall digital presence of the organisation to ensure a constant brand awareness among the target audience- Creating optimized and engaging landing pages for marketing campaigns leveraging keyword research, trend analysis and GetResponse tool for landing page designs- Developing marketing collaterals like event banners, promotional videos, social media graphics, case studies, brochures, infographics, whitepapers and email campaigns for the organisation to position our product portfolio across various channels- Managing the company's BTL activities to ensure successful and seamless execution of the events and trade shows- Assisting the top management in presentations to prospective clients and ensuring a customzied positioning strategy- Developing their overall blog strategy with focused SEO content and ghostwriting weekly blogs for the organization as a part of their Thought Leadership Series
  • Virtusa
    Associate Consultant - Marketing
    Virtusa Apr 2016 - Feb 2017
    Chennai Area, India
    Handling Content and Brand Communications Marketing for Virtusa's Digital, Cloud and IoT services- Developing brand positioning and corporate content strategy for Global markets- Creating and managing content assets (case studies,brochures,videos,blogs etc) to ensure cross-platform customer engagements- Collaborating with event marketing teams for designing the corporate messaging and collaterals for the events- Creating social media marketing plans for events- Executing end-to-end email campaigns on Pardot platform to engage prospects- Assisting PR team with developing winning corporate presentations and RFIs for analyst briefings- Managing both internal and external brand building initiatives- Ghost-writing blogs and media articles for top management stakeholdersAchievements:- Developed a brand story for one of our solutions which was awarded the Innovative Product of the Year by one of the most prestigious international business awards (Stevie Awards). - Created winning RFIs for our growing IoT services which enhanced our previous ratings for two notable analysts
  • Sibm Bangalore
    Coordinator - International Relations Committee
    Sibm Bangalore Feb 2015 - Feb 2016
    Bengaluru Area, India
    - Leading the team in organizing the first ever Model United Nations of SIBM Bengaluru.- Leading the team in organizing the International Fest of SIBM-B, Utopia 2015, which hosted international students across 25 countries under one roof of SIBM-B- Coordinating with various international students across Bengaluru and maintaining a cross-cultural exchange platform among them- Organizing guest sessions and workshops by professionals with international exposure
  • Sibm Bangalore
    Member - International Relations Committee
    Sibm Bangalore Jun 2014 - Feb 2015
    - Food Coordinator for International Fest of SIBM-B, Utopia 2014- Heading the social media marketing for Utopia 2014- Organizing guest session by international professionals- Organizing a day with the kids of 'Sadashreya Anathashram' spreading smiles on the Christmas Eve.
  • Emami Ltd
    Marketing Intern - Brand Management
    Emami Ltd Apr 2015 - May 2015
    Kolkata Area, India
    Brand : HEDesigned a Student Brand Ambassador Program to enhance brand awareness & relevance with the Target Group by being a part of college life1. Conducted Primary market research to understand the deodorant market and the present positioning of the HE brand in the consumer market.2. Conducted Secondary research on the various student brand ambassador initiatives by competitors in FMCG and other sectors.3. Formulated and strategized the main objectives to be fulfilled by the program.4. Designed and proposed a plan for the program covering the following - Creating Brand Awareness Initiatives (implementing the right balance of marketing mix in alignment with the brand’s image) to be handled at College/University level by the student brand managers (Covering: Brand activation/Experiential Marketing, Promotional activities, social media marketing, workshops and consumer research) - Student groups to be targeted - Process of selection - Duration of the program - Gratification - Monitoring processNew Product Development 1. Conducted Secondary research on the product lines that have an opportunity for HE brand to tread into and one which works in accordance with the brand’s present positioning.2. Conducted Primary research on few of the new product lines in pipeline, through Concept and Product testing3. Provided recommendations based on the analysis of the research and testingBrand activation and Launch campaign ideas1. Researched and analyzed the various brand activations and guerrilla marketing techniques conducted by other companies and the objectives achieved through them2. Designed brand activation ideas for HE in line with an upcoming event of the brand and its theme3. Suggested brand launch campaign for the new variant launch of HE deodorants
  • Infosys
    System Engineer/ Test Engineer
    Infosys Nov 2011 - May 2014
    Mysuru Area, India
    -Trained in Business Intelligence (MSBI-Suite)-Worked on an internal data mining project using MSBI suite.-Trained in automation testing and scripting using QTP, ALM.-Worked on various projects of automation testing for an American bank holding company.-Part of a Core Team,a specialized unit of automation testing for the client.

Soumik Mukherjee Education Details

Frequently Asked Questions about Soumik Mukherjee

What company does Soumik Mukherjee work for?

Soumik Mukherjee works for Marketing Launch Team

What is Soumik Mukherjee's role at the current company?

Soumik Mukherjee's current role is Co-founder of Marketing Launch Team | Marketing partner for growth-focused brands.

What schools did Soumik Mukherjee attend?

Soumik Mukherjee attended Symbiosis Institute Of Business Management (Sibm) Bengaluru, Y Combinator, Uc Davis Extension, Rcc Institute Of Information Technology, Vivekananda Mission School - India.

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