Heading EPE & EPE Mattress Marketing & Product Development

National Level Marketing Professional credited with the launch of :- Anti-Fungal MDF- Introduced 25mm & 30mm Exterior Grade MDF for walk way in multilevel storage systems for Amazon, Myntra & Flipkart.- Instrumental in the specification of Prelaminated MDF in the SSA project in Jharkhand & cornering the lion's share of the Dual Desk business.- Essence of Marketing products & solutions thru Architects/ID/OEMs & Projects. Have an excellent connect with the influencer segment & is the strenght- Currently with Duratuff reviving the Company which despite being the pioneers in MDF slid waybehid in the race thru niche marketing of unique products like the higher thickness MDF/HDF/HMR range in the high value markets of South India.

Was President Marketing & Product Development- Launched LamiPly - Calibrated plywood with HPL as a face- Launched Fire Check Doors & HDF Skin Doors- Revived the Delhi/Punjab/Rajasthan/Gujarat/Mumbai/South Zone Markets which were in disarray - Closed major projects in IIM, Joka, National Library, Kolkata, PS Group Doors- Revamped manpower

Heading Marketing & Product Development. New Business Development & sensitization of the Influencer segment. Development of applications & competitive Product replacement strategy. Channel Development.- Launched Action TESA range of products - Particle Board, Thick & Thin MDF, UV Coated panels, 1st HDF Laminate Flooring in 8mm/12mm, Embossed HDF, Doors Skins, Printed MDF - All Unique products.- Coined the brand name Action TESA & also designed the logo- Created the concept of Dome Technology as a technology differentiator in a me-too product segment- Created the channel network pan-India- Instrumental in getting BIS License for MDF & Particle Board range for the Action TESA range in record time.- Recruitment of the Marketing Team & also training them on the unique product range- Designing product brochures & also all corporate communication- Designed exhibition stalls in all India Wood Exhibition till 2013 & also for Acetec & Panel Expo.- Involved in storyboard development for the Laminate Flooring TVC which is still running on Air- Introduced Action TESA in HNI/BP Ergo, Spacewud, Della Tecnica, Eurocaustic, Godrej & Boyce, Rawat Brothers, Sleek Kitchens, Featherlite, Spice Kitchen, Shobha Interiors, Pentavision & major OEMs in India- Introduced Action TESA in CPWD with an approval & also in MAP/MES, CRPF, AWHO- Got Action TESA approved in NBCC- Got Action TESA approved in ONGC, IOL, IOCL, NRL - Oil & Natural Gas Segment- Got Action TESA approved in AAI

Business Head & Head North Zone)bajaj eco-tec products ltd is a 100% subsidiary of Bajaj Hindusthan Ltd, the 4thlargest sugar manufacturer inthe world & a part of the diverse Bajaj Group. Bajaj Eco-tec Products Ltd has in place the largestinstalled capacity for Wood-free-Wood-substitute – Bagasse based MDF & Particle Board in the country.Bagasse is forward integrated as the basic input into the manufacturing of MDF & Particle Board.4 | P ageNotable Accomplishments:* Specified Bajaj Eco-tec Brand of MDF & Particle Boards in various projects pan – India* Reduced incidence of VAT from 12.5% to 4% only on Bagasse Based MDF & Particle Boards inNCT of Delhi, Himachal Pradesh, Madhya Pradesh & was instrumental in giving a presentation tothe Governor of Uttaranchal for the same objective.* Encouraged the Deptt of Environment NCT of Delhi to send letters to the various deptts of theGovt of NCT of Delhi urging them to promote such a wood free Wood Substitute* Had Bajaj Eco-tec as brand highlighted in various trade magazines* Designed POP & POS* Certified Bajaj Eco-tec with the IGBC & also featured on their list of Green Building Materials* Made Bajaj Eco-tec a member of TERI BCSD of Dr Pachuri fame* Presented Bajaj Eco-tec in various Green Building forums* As a NZ head positioned dealers & distributors in NZ

Head for Plywood, Block Board & Decorative Veneer)Century Ply is the largest manufacturer of Plywood, Block Board & Decorative Veneer in the Country.Also manufactures High Pressure laminates, Pre-laminate Particle & MDF Boards, Adhesive, IndustrialChemicals & CementThe Plywood division is the flagship division as the name suggest & is today Century Ply is the largestselling Brand in India. The Company has 4 strategically located manufacturing facilities in the Country.o Spearheaded operations on a National Level in the capacity of a Product Head forPlywood, Block Board & Decorative Veneers.o Responsible for meeting national sales plano Responsible for running all 4 manufacturing facilities to capacity & ensure proper flow ofmaterial to the market. Ensure raw material stock in the all manufacturing facilities &planning for the monthly production scheduleo Involved with the Branding department in designing promotional activities to promoteCentury Ply nationallyo Development of underperforming areas through appointments of dealers & positioningmanpower to support the region with the assistance of the HR.o Exercise strict Credit Control norms through the respective Regional CommercialManagers. Ensure that the average national Credit line doesn’t exceed the acceptablenorms of 35 – 40 days.o Responsible for analysing costing & product viability. Plan pricing in line with the marketo Gather Market intelligence – Analyse & plan to stay ahead of competition.o Product Development in line with the market needs & venture into new product lines tojustify the market leader tag- Launched Century Sainik Commercial Plywood

engaged in the Manufacturing & marketing of reconstituted Wood panelsubstitute called Medium Density Fibre Board (MDF) in technical collaboration with G. SiempelkampGmbH, Germany & Jim Walter Corporation, USA two of the pioneers in the field.

The company was the pioneers in the field of Local Area Network (LAN) promoted by Mr.Raj Saraf; Dealer SalesNotable Accomplishments:* Set-up a dedicated network on dealers and distributors viz., West Bengal - 3 Dealers, North Bengal -1 Dealer, Sikkim - 1 Distributor, Bihar - 2 Dealers, Orissa - 1 Distributor and North East - 4 Dealers.* Achieved Targets despite falling prices in the Computer Industry & the induction of New Players.