Soumya Dev Mitra Email and Phone Number
Soumya Dev Mitra personal email
- Valid
Over 20 Years of handful experience in Marketing & Communication and Brand Management in Telecom, Retail & Media. I specialize in creating marketing strategies to enhance market share, design brand strategy to achieve the Brand KPIs. I have exposure in new product launches and specialise in new store launches across various geographies. I have been instrumental in launching 4G in Bengal. I have launched Large Format Retail stores across Eastern India. Currently associated with Reliance Digital Retail Ltd. as Marketing Head.Career snap-shot Bharti Airtel Ltd as the Head of Marketing Communication (West Bengal) Hindustan Times Media Ltd as Asst. General Manager Marketing (New Business) Spencer’s Retail Ltd. as Chief Manager Marketing Shoppers Stop Ltd as Marketing Manager My biggest tools are the ability to drive marketing initiatives to connect with consumers, fuel market presence and enhance brand recall. My areas of expertise include ability to ensure precise execution of marketing campaigns in most cost effective way.Key Skills:Marketing Communication, Brand Campaigns, Brand Management, Media Buying & Strategy, Trade Marketing & Branding, BTL, Events, Activations, New Product Launch, New Store launch and Brand Alliances.
Reliance Digital Retail Ltd.
View- Website:
- reliancedigital.in
- Employees:
- 4082
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Regional Marketing Head - East At Reliance Digital And My Jio StoresReliance Digital Retail Ltd. Jun 2022 - PresentKolkata, West Bengal, India• Formulating marketing strategies and designing marketing plans to enhance the market share. Reach out to different segment of customers through various media channels and customer activations.• Prepare Annual Marketing Calendar and build Consumer Marketing Campaigns – Region specific campaigns• Formulating marketing plans to drive Brand Scores and Brand Health.• Handling Planning & Execution of New Store launches / New Product launches. • Conceptualization and implementation of BTL/ATL/Brand activation.• Media - Planning, Buying and execution of OOH, Radio, Cable TV and Digital Campaigns.
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Head-Marketing Communication (West Bengal)Airtel Sep 2014 - Jun 2022Kolkata Area, IndiaMarketing Communication Lead for West Bengal Circle• LOBs handled: Telecom (Prepaid & Postpaid), Broadband, DTH, Retail and Payments Bank• Formulating marketing strategies and designing marketing plans to enhance the market share. Reach out to different segment of customers and retailers through cost effective and time effective manner.• Tracking market trends and presenting concepts to create GTM plans. • Formulating marketing plans to drive Brand Scores and Brand Health.• Handling major product launches / New Store launches. Conceptualization and implementation of BTL/ATL/Brand activation.• Planning and execution of Events and On-ground activations.• Media - Planning, Buying and execution of OOH, Radio and Digital Campaigns.• Managing the marketing budget. Budget Planning, Allocation of Funds as per the circle strategy. Ensuring optimum usage of funds -
Asst. General ManagerHt Media Ltd Mar 2014 - Sep 2014New DelhiNew Business: Responsible for Network Distribution of the In-store radio Network through partnerships with Retail Chains and other relevant Consumer touch pointsResponsible for generating advertising revenue by selling the In-store Radio networkResponsible for Key Account Management of all national partners
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Chief Manager - Marketing AlliancesSpencer'S Retail Limited Nov 2005 - Mar 2014Kolkata Area, India• Handling Strategic partnerships/Corporate Tie-up to generate net revenue for the company• Identifying new opportunities of Alliances in the existing line of business.• Generate new business relationships and revenue growth through new business development.• Introduce new line of Services that would add value to the shopping experience. -
Unit Marketing HeadShoppers' Stop Ltd. Oct 1994 - Oct 1995• Responsible for formulating and implementing, marketing and promotional strategies.• Responsible for handling Intuitional Sales and key accounts• Supervising the entire Marketing team and analyze daily reports of the Team-Leader.• Responsible for implementing events and tie-ups.• Responsible for coordinating with the PR agency for different promotional activities.• Responsible for handling the Space-On-Hire services at the unit level.• Responsible for handling the Loyalty Club Membership program of Shoppers’ Stop.• Conducting surveys to study about the customers’ wants and preferences.• Responsible for meeting monthly and yearly sales targets.
Soumya Dev Mitra Skills
Soumya Dev Mitra Education Details
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Indian Institute Of Social Welfare And Business ManagementMarketing
Frequently Asked Questions about Soumya Dev Mitra
What company does Soumya Dev Mitra work for?
Soumya Dev Mitra works for Reliance Digital Retail Ltd.
What is Soumya Dev Mitra's role at the current company?
Soumya Dev Mitra's current role is Reliance Retail | Airtel | Currently working as Regional Marketing Head East for Reliance Digital Ltd..
What is Soumya Dev Mitra's email address?
Soumya Dev Mitra's email address is so****@****hoo.com
What schools did Soumya Dev Mitra attend?
Soumya Dev Mitra attended Indian Institute Of Social Welfare And Business Management.
What are some of Soumya Dev Mitra's interests?
Soumya Dev Mitra has interest in Photography, Cricket And Music, Travelling.
What skills is Soumya Dev Mitra known for?
Soumya Dev Mitra has skills like Business Alliances, Retail, Promotions, Strategy Development, Key Account Management, Alliances, Marketing Management, New Business Development, Negotiation, Team Building, Marketing Strategy, Business Development.
Who are Soumya Dev Mitra's colleagues?
Soumya Dev Mitra's colleagues are Ratikanta Mallick, Niraj Sharma, Abhishek Ojha, Rohit Dhuria, Poonam Nikam, Shivam Kumar, Raunak Upadhyay.
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