Soumya Dev Mitra Email & Phone Number

Kolkata, West Bengal, India

• Formulating marketing strategies and designing marketing plans to enhance the market share. Reach out to different segment of customers through various media channels and customer activations.• Prepare Annual Marketing Calendar and build Consumer Marketing Campaigns – Region specific campaigns• Formulating marketing plans to drive Brand Scores and Brand Health.• Handling Planning & Execution of New Store launches / New Product launches. • Conceptualization and implementation of BTL/ATL/Brand activation.• Media - Planning, Buying and execution of OOH, Radio, Cable TV and Digital Campaigns.

Kolkata Area, India

Marketing Communication Lead for West Bengal Circle• LOBs handled: Telecom (Prepaid & Postpaid), Broadband, DTH, Retail and Payments Bank• Formulating marketing strategies and designing marketing plans to enhance the market share. Reach out to different segment of customers and retailers through cost effective and time effective manner.• Tracking market trends and presenting concepts to create GTM plans. • Formulating marketing plans to drive Brand Scores and Brand Health.• Handling major product launches / New Store launches. Conceptualization and implementation of BTL/ATL/Brand activation.• Planning and execution of Events and On-ground activations.• Media - Planning, Buying and execution of OOH, Radio and Digital Campaigns.• Managing the marketing budget. Budget Planning, Allocation of Funds as per the circle strategy. Ensuring optimum usage of funds

New Delhi

New Business: Responsible for Network Distribution of the In-store radio Network through partnerships with Retail Chains and other relevant Consumer touch pointsResponsible for generating advertising revenue by selling the In-store Radio networkResponsible for Key Account Management of all national partners

Kolkata Area, India

• Handling Strategic partnerships/Corporate Tie-up to generate net revenue for the company• Identifying new opportunities of Alliances in the existing line of business.• Generate new business relationships and revenue growth through new business development.• Introduce new line of Services that would add value to the shopping experience.

• Responsible for formulating and implementing, marketing and promotional strategies.• Responsible for handling Intuitional Sales and key accounts• Supervising the entire Marketing team and analyze daily reports of the Team-Leader.• Responsible for implementing events and tie-ups.• Responsible for coordinating with the PR agency for different promotional activities.• Responsible for handling the Space-On-Hire services at the unit level.• Responsible for handling the Loyalty Club Membership program of Shoppers’ Stop.• Conducting surveys to study about the customers’ wants and preferences.• Responsible for meeting monthly and yearly sales targets.