Soumya Dev Mitra Email & Phone Number

Kolkata, West Bengal, India

• Formulating marketing strategies and designing marketing plans to enhance the market share. Reach out to different segment of customers through various media channels and customer activations.
• Prepare Annual Marketing Calendar and build Consumer Marketing Campaigns – Region specific campaigns
• Formulating marketing plans to drive Brand Scores and Brand Health.
• Handling Planning & Execution of New Store launches / New Product launches.
• Conceptualization and implementation of BTL/ATL/Brand activation.
• Media - Planning, Buying and execution of OOH, Radio, Cable TV and Digital Campaigns.

Kolkata Area, India

• Marketing Communication Lead for West Bengal Circle
• LOBs handled: Telecom (Prepaid & Postpaid), Broadband, DTH, Retail and Payments Bank
• Formulating marketing strategies and designing marketing plans to enhance the market share. Reach out to different segment of customers and retailers through cost effective and time effective manner.
• Tracking market trends and presenting concepts to create GTM plans.
• Formulating marketing plans to drive Brand Scores and Brand Health.
• Handling major product launches / New Store launches. Conceptualization and implementation of BTL/ATL/Brand activation.

New Delhi

New Business: Responsible for Network Distribution of the In-store radio Network through partnerships with Retail Chains and other relevant Consumer touch pointsResponsible for generating advertising revenue by selling the In-store Radio networkResponsible for Key Account Management of all national partners

Kolkata Area, India

• Handling Strategic partnerships/Corporate Tie-up to generate net revenue for the company
• Identifying new opportunities of Alliances in the existing line of business.
• Generate new business relationships and revenue growth through new business development.
• Introduce new line of Services that would add value to the shopping experience.

• Responsible for formulating and implementing, marketing and promotional strategies.
• Responsible for handling Intuitional Sales and key accounts
• Supervising the entire Marketing team and analyze daily reports of the Team-Leader.
• Responsible for implementing events and tie-ups.
• Responsible for coordinating with the PR agency for different promotional activities.
• Responsible for handling the Space-On-Hire services at the unit level.