Soumya is a creative-advisory hybrid who brings 15+ years of experience in Marcom Planning, Creative Development, brand strategy and deep expertise of media, production, story-boarding, HTML and events. Through her 15 years of experience she’s managed and directed internal communication and client engagement portfolios, ATL/BTL and digital campaigns for global brands. She has owned the development of the brand story for the target demographic, built and evolved brands through multi-channel brand building programs, media planning, optimisation and production of brand films, creative media and go-to-market materials. Highly experienced in project management having led and delivered complex projects such as multi-site CMS, her role has been to understand needs and lend strategic insights to help clients, franchise owners, peers and geographically dispersed stakeholders leverage creative media to express their brand and advance their marketing objectives.