Soumyadeep Saha Email and Phone Number

Currently responsible for the Sales & Business Transformation of Personal Care, Matches & Agarbatti business

• Underwent rigorous training in FMCG best-practices with key S&D stakeholders in ITC's ecosystem (DS, TL, AE, AM etc.) in Gujarat • Improved retail salience of the Personal Care, Agarbatti & Matches categories by ~ 10% in Deesa & Palanpur • Implemented a DS Incentivization program & grew the Matches category by 16% (vs LMCY) in PalanpurBranch Project: Led a team of 16 AEs to drive digital adoption of ITC’s e-B2B app Unnati among 147 rural re-distribution stockists

• Supervised the year-round activities of a 40-member strong committee spread across 6 verticals• On-boarded 8 eminent corporate partners for ConQuest, the institute's flagship market research initiative: Sony, Unilever, PepsiCo, ITC, KFC etc. • Oversaw the conceptualization and execution of Last Marketeer Standing, the institute's flagship national-level marketing competition spread across 7 gruelling rounds, boasting of 700+ participants and a prize pool worth 6 lacs INR• Spearheaded Illuminar 2022, the institute's annual marketing conclave. Converted CXO/senior management speakers from companies like Yum Brands!, GSK and Reckitt• Launched Buzz 2021, the institute's annual digital publication for all things Marketing

Analysis of Nielsen's market research data to predict category-wise growth drivers of the company's Beauty and Personal Care (BPC) portfolio over the next 5 years. Presentation to: General Manager & Director, Consumer Marketing Insights (CMI), BPC, South Asia

Highlights:• Piloted Engage Fragrance Finder, a brand discovery & shopper engagement tool that received extensive media coverage from 20+ digital publications (incl. Economic Times, Times of India, Hindu Business Line & MoneyControl), was promoted through an Instagram Influencer campaign which generated 2M+ impressions and was implemented in 100+ ISS & MT stores across India along with e-commerce integrations. • Conceptualized and developed a new product, the Engage "Moments" Gift Box: Occasion-specific gift boxes (think Diwali, Weddings, Valentine's Day) to target gifting needs for fragrance-lovers by utilizing Engage's Mastige and Prestige portfolio of products. • Developed a novel, memorable and mobile fragrance-testing solution as a substitute for POS testers at the retail-shelf to drive brand recall, product salience and fragrance discovery. Key Skills Utilized: Consumer Insighting, New Product Development, Shopper Marketing Strategy, Brand StrategyResults:• One of the 2/9 projects recommended for the CEO's review • Awarded Pre-Placement Offer (PPO)Presentation to: CEO & three Vice Presidents, Personal Care Products, ITC Limited

Through Humans of SXC, a community storytelling initiative modelled on the fabled Humans of New York, I sought to create an inspiring and empathetic platform, documenting the extraordinary journeys undertaken by ordinary lives within St. Xavier's College, Kolkata.

Head of Sponsorship and Corporate Communications: Co-led a 100 strong team in a sponsorship drive spread over five months. Raised Rs. 50 lakhs and managed 120 partners for Xavotsav 2020, one of the largest fests in Eastern India.

Conceptualized and developed radio plays for Mad About Drama's flagship Sunday afternoon presentation: The Mad Hour. • NRI Manei Gift (Broadcasted on 8th April, 2018)• Betar Er Kawtha (Broadcasted on 29th July, 2018)• Jompesh Ranna (Broadcasted on 16th September, 2018)

Enrolled in Straight From School (SFS): A content writing internship focused on the relevance and presentation of digital content.