Sounak Basu Dhar Email & Phone Number

Kolkata, Wb, In

Kolkata, West Bengal, India

Kolkata

Have the primary responsibility to lead all efforts of spreading awareness of the digital platforms of Republic World. Additionally have the responsibility to spearhead the ‘Brand-Solutions’ initiatives for the east market.Have been working closely with brands across categories to provide promotional solutions that helps them in achieving their marketing objectives.Have been mentoring a team to build promotional strategies more effectively for advertisers, helping them achieve their goals while at the same time contributing to our own organizational revenue objectives.

Bhubaneswar, Orissa, India

Had the responsibility to promote three news websites and one OTT as the medium of choice for any promotional needs for advertisers.Worked closely with advertiser brand teams to ideate, conceptualize, and execute marketing solutions involving multiple mediums that achieved brand communication objectives and ensured ROI.Developed vendor relationships to execute on-ground activations for advertisers, as a part of their overall promotional strategy. Hence have successfully taken care of both ATL & BTL marketing needs of the advertisers.Guided small & medium enterprises to become increasingly ‘Digital’-aware and worked closely with their operations team to scale up their digital marketing capabilities. Thus, had helped advertisers reach out to completely untapped audience bases, while contributing to own organizational revenue objectives.Integral part of new product development. Had the responsibility to lead all marketing efforts, and liaise between editorial, tech, sales, and marketing to launch OTV Digital Classifieds, that helped make inroads to new advertiser bases and ensured incremental month-on-month revenue for the organization.Had recruited and mentored a team on the promotional capabilities of Odisha Television Network. Had trained regional TV counterparts in North, South & West on the fundamentals of digital marketing, that helped them build 360-degree solutions for their advertisers

Kolkata Area, India

• Have been assigned the responsibility to provide promotional solutions to clients through engagement on our three news websites namely Anandabazar.com , Ebela.in and Telegraphindia.com• Have been given the additional responsibility to develop the so far untapped retail market of Kolkata. In doing so have had the opportunity to interact with clients who had whatsoever no idea about the concept of marketing your products or services digitally.• Through perseverance, I have been gradually able to make them understand what digital advertising is and then make them confident on how a content based platform like a news website can help them grow.• I have successfully taken the discussion beyond simple banner advertisements and tried to reach solutions that can be content based and more customized. This has ensured that few of them have started advertising and most others have now become accommodating of the concept and are considering deals for the coming financial year. • Had successfully brought on board new clients like Berger, Buddha Air, Trinamool Congress, Support Elders, Aaryan Leisure & Holidays and others who had previously never contemplated advertising ABP’s digital platform

Kolkata Area, India

• Have been given the responsibility to look after the key accounts in Healthcare category, and present all the available options in Times Group nationally as the most beneficial platform of promotion to its clients.• Had been given an additional responsibility of market penetration and developing the Pharma/OTC Category which was non existent in TOI Kolkata. Over the last three years have successfully brought on board many new players in this category who were majorly advertising only with the competition.• Have the responsibility to promote other mediums of advertisements such as radio & events besides normal print for a complete 360 degree solution to the clients.

Kolkata Area, India

• Have worked in the domain of space selling for three of the most coveted and extremely established newspapers in the eastern part of the country, namely Ananda bazaar Patrika, The Telegraph and Ebela• Have handled multiple categories each with its unique set of advertisement and promotional needs and have successfully offered tailor-made solutions to each of them, helping the clients to meet their goals beneficially• Major categories handled were West Bengal Government, NBFC(Non banking financial category), Tours and travels, Hotels and night clubs, Local retail, Consumer non durables• Being the sole person responsible for the NBFC category, single handedly took it from being a Rs. 50lacs category to over a Rs. 6crores category in a period of two years

Bhubaneshwar Area, India

• Expanding business through alliances with regional distribution partners, by crafting channel capacity strategies and by promoting the company products• Dealer management and network expansion within the assigned territory and ensuring secondary sales movement• Took measures to enhance brand visibility through extensive banding with various agencies. Monitored corporate and institutional sales and handled road shows, and other promotional activities at prominent locations in the city• Acquiring Balance Confirmation/Reconciliation statement from all dealers/AWDs every month and no claim certificate on quarterly basis• Co-ordinate with service counterparts/service franchisees for ensuring effective after sales service to all dealers/AWDs and sub-dealers in the territory• Conduct weekly/fortnightly service review meetings to improve service response time, to brief monthly targets and expectations

Pgdm - Marketing, Marketing, Cgpa 7.15

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