Sourabh Thorushe Email & Phone Number

Pune, Mh, In

Spearheaded the development and execution of product positioning, messaging, and go-to-market strategies for successful product launches.Conducted in-depth market research and competitor analysis to identify customer needs and drive product innovation.Managed cross-functional teams to prioritize and implement product enhancements, boosting customer engagement and satisfaction.Developed and executed marketing and promotional campaigns across social media and e-commerce platforms.Analyzed product performance metrics and customer feedback to optimize product offerings and drive business growth.Oversaw marketing communications, print materials, and promotional giveaways, ensuring alignment with budget and strategic goals.

Pune, Maharashtra, India

• Conceptualizing, planning & organizing brand development and promotion activities by developing new communication mix and new strategies for brand• Monitoring entire gamut of activities including event organization, corporate/ agency/ vendor tie-up, and so on • Designing strategies to promote and support the company (digital display, website, and branding)• Spearheading all the brand positioning activities including ATL: print media (newspaper, magazine ads and outdoor media) • Preparing annual plans and budget for all brands within the scope• Formulating brand guidelines & marketing strategy; leading Website Development and Social Media management• Conducting competition & market analysis to understand the brand equity of the organization in the market and providing recommendations for filling the gaps, if any • Leading the development of marketing collaterals- brochures, leaflets & videos• Planning and coordinating events, exhibitions conferences, and launches• Supervising all customer-facing digital communication channels • Resourceful in managing tenders and government requirement

Pune Area, India

• Launched a new brand in the field of entrance automation segment• Developed & delivered distinctive marketing strategy in line with brand strategy & positioning within assigned budget • Created, developed & executed impactful digital marketing communications across all channels including company website, social, digital media, email campaigns, internal communications & PR• Managed complete packaging, product design, promotions, and product communication strategy• Administering social media management to drive leads for sales through all social media platforms & Google Ads• Planned & executed ATL and BTL activities for the organization • Gathered business requirements from key users and created a business blueprint; exhibited products at road shows / events and attending road shows to review competitors’ products• Handled radio spots and BTL: showroom branding, brand awareness activities, monthly/ quarterly/ annually customer meets • Managed vendor & agency; planned & executed dealer & showroom branding as per the specified policies & guidelines• Steered efforts towards website development & social media page and campaign creation; listed and managed e-commerce website• Prepared & maintained marketing activity reports & database • Extended support to Sales and Dealer Development Team in conceptualizing & implementing sales promotional activities for brand building & market development

Pune Area, India

• Worked closely with Marketing Team for the implementation of the annual calendar for all marketing activities within the assigned budget• Planned & coordinated for events like The MAN Expedition, conferences and launches across the region• Coordinating with various agencies for creative requirement, event management, branding and video generation• Worked in SAP Process- budget tracking and control for Marketing Department

Master Of Business Administration (M.B.A.), Agribusiness (Marketing)

B.Tech, Agricultural Engineering

Bachelor’S Degree, Agricultural Engineering