- Conceptualised & created AJIO inhouse influencer community AJIOVibeTribe™ . Almost 40 creators in the community creating content for the brand, garnered around 50Mn impressions on IG increasing the reach to more than 20Mn unique accounts in first two months.- Led the team to launch AJIOGram - social commerce platform.- Single handedly managed several events for the brand including Supersonic’ 22, Pinkvilla StyleIcon Awards, Grazia Millennial Awards. Generating around 100Mn impressions on social media.- Conceptualised & executed the Independence Day campaign 2022, created a 3D model basedanimated film by recreating the iconic 70’s song ‘Hind Desh ke Niwasi’. The campaign garnered10Mn impressions on all platforms, generating a total revenue of Rs.8.4 Cr.- Conceptualised & executed a friendship day campaign for CRM generating revenue of around 3.5Cr.- Created influencer campaign for Netflix X AJIO collaboration during Heeramandi launch, the campaign promoted the curated collection on AJIO inspired from the world of Heeramandi and at the same time recreated the visual aesthetics of Sanjay Leela Bhansali. - Created a unique innovative AR/VR invite along with Swiggy and Flam. The invite communicated about the collection launch and helped consumers experience the world of Heeramandi.

- Responsible for content marketing initiatives of the brand, worked on the content strategy of YouTube Channel - IELTS Prep by LeapScholar- Helped in growing the channel by 150% in terms of subscribers and garnered more than million views in a month- Managing a team of five to successfully execute content plan on day to day basis- Lead the creative strategy for performance ads while managing various stakeholders at hand

- Responsible for end-to-end planning and execution of marketing campaigns in India and US markets- Worked on the MPL brand launch in the US- Managed a campaign for MPL Sports during Ind-Sri Lanka ODI series 2021; more than INR 90K worth of merchandise was sold- Onboarded and managed multiple creative and influencer agencies to ensure the successful implementation of the campaigns- Handled marketing budgets of more than $2 Million- Executed 100+ influencer campaigns in the US on YouTube, IG & TikTok- Worked on overall brand communication strategy and prepared agency briefs to ensure seamless execution

- Worked on different brands including Marks & Spencer, Royal Enfield, Malabar Gold and MaxBupa- Worked on a live pitch for Skore condoms- Created a research document on the influence of Korean culture in India- Wrote a case study for Tangrams Awards for the campaign #IgnoreNahiInsureKaro for MaxBupa

- Researched for competitive brands and their campaigns- Conceptualized and ideated YouTube scripts for SAB TV, Sony PS4, Kalyan Jewellers and Beardo- Created video campaign scripts for the SAB TV show "Tera Yaar Hun Main"

-Working as Support Analyst with Kongsberg Digital, involved in supporting and coordinating with various global clients & service providers in transmission of LWD / MWD / Mudlog in WITSML to secured server.-Reporting bugs and change requests to development team.-Well versed with WITS and Witsml data standards

Worked as Commercialization Engineer on InterACT a Schlumberger Product.Key Responsibilities:- Working on InterACT (IA) as a part of QA team- Preparing and executing test plans and test cases as a part of functional testing on MTM tool- Working closely with the development team to debug the application- Tested and verified IDU (InterACT Data Utility) which is used to transfer WITS/WITSML data form one server to another

Worked on Well Advisor a Kongsberg Application as part of Infosys Application support team for British PetroleumKey Resposibilities:-Domain knowledge (Oil and Gas Upstream)-Maintaining and supporting Kongsberg Software designed to assist in drilling processes. -Working on Real time drilling data solution for British Petroleum (BP).-Understanding of WITSML data management, WITSML troubleshooting.-Sound Knowledge of Kongsberg’s Real time Drilling Data Solution Sitecom® and Discovery Web.

Worked in Crude Distillation Unit and learnt various aspects of refinery business.

Worked as an intern with PAPN, an NGO working in hilly terrains of Himachal Pradesh to get an perspective of the people living in such tough terrains and the key problems faced by them. Made a short docmemtary film on monkey problem of the villagers.