I am a sales and business development expert with experience of 11 years, highest qualification is MBA in marketing and have good experience in the FMCG sector specifically in Modern Trade and E-commerce. Where I have successfully created and executed customer strategies that generate revenue and growth for the organization.
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Area Sales ManagerJabsons Food Pvt. LtdKolkata, Wb, In -
Area Sales ManagerJabsons Food Pvt. Ltd May 2024 - PresentKolkata, West Bengal, India -
Area Sales Executive(East Zone)Emami Ltd Aug 2023 - Dec 2023Kolkata Driving customer strategy for a key national customer, ensuring to execute business as set by the Sales Leadership Team Strategizing to enhance/ generate revenue for organization. Managing the complete systems of Modern Trade developing, & E- com business development. Administering the processes of designing & implementing business strategies and manage the processes of Supply Chain Management through distributor. Developing and leading strong working relationships with the buyer marketing team and merchandising teams Analyzing data or insights to determine industry and consumer trends. Initiating new sales and marketing plans for product roll-outs such as developing sales, distribution; working on planning and organizing events. Developing efficient & effective strategies for targeting new markets and building new categories. Administering the development, launch and promotions of new products. Developing strategies and tactics to boost the company’s reputation and drive qualified traffic. Preparing & monitoring the marketing budget on a quarterly and annual basis and wisely allocating the funds; creating compelling and engaging sales support material so as to enhance sell-in & pull-through of products Administering a team of merchendiser and promoter. Rendering sustained services for high ROI, increasing retention level by achieving quality norms and resolving their issues to attain high customer satisfaction Ensuring the successful accomplishment of preset business targets in face of growing competition; identifying the prospective clients, generating business from new accounts and developing them to achieve profitability. -
Senior Key Account Officer(West Bengal And North East)Bajaj Consumer Care Sep 2021 - Aug 2023Kolkata, West Bengal, India Driving customer strategy for a key national customer, ensuring to execute business as set by the Sales Leadership Team Strategizing to enhance/ generate revenue for organization. Managing the complete systems of Modern Trade developing, & E- com business development. Administering the processes of designing & implementing business strategies and manage the processes of Supply Chain Management through distributor. Developing and leading strong working relationships with the buyer marketing team and merchandising teams Analyzing data or insights to determine industry and consumer trends. Initiating new sales and marketing plans for product roll-outs such as developing sales, distribution; working on planning and organizing events. Developing efficient & effective strategies for targeting new markets and building new categories. Administering the development, launch and promotions of new products. Developing strategies and tactics to boost the company’s reputation and drive qualified traffic. Preparing & monitoring the marketing budget on a quarterly and annual basis and wisely allocating the funds; creating compelling and engaging sales support material so as to enhance sell-in & pull-through of products Administering a team of merchendiser and promoter. Rendering sustained services for high ROI, increasing retention level by achieving quality norms and resolving their issues to attain high customer satisfaction Ensuring the successful accomplishment of preset business targets in face of growing competition; identifying the prospective clients, generating business from new accounts and developing them to achieve profitability. -
Business Development ExecutiveVarun Beverages Limited Jan 2018 - Sep 2021Kolkata, West Bengal, India -
Sales ExecutiveBengal Beverages Pvt Ltd Nov 2015 - Jan 2018Kolkata, West Bengal, India
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Key Account ManagerKotak Securities Aug 2014 - May 2015Kolkata, West Bengal, India -
Senior Sales ExecutiveHdfc Bank Jun 2012 - Jun 2014Kolkata, West Bengal, India
Sourav Basu Education Details
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Commerce
Frequently Asked Questions about Sourav Basu
What company does Sourav Basu work for?
Sourav Basu works for Jabsons Food Pvt. Ltd
What is Sourav Basu's role at the current company?
Sourav Basu's current role is Area Sales Manager.
What schools did Sourav Basu attend?
Sourav Basu attended Annamalai University, Calcutta University, Kolkata.
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Sourav Basu
Bengaluru -
Sourav Basu
Senior Manager | Icici Bank | Secured Lending | Salesforce Specialist | Risk Management Specialist | Certified Scrum Master & Product ManagerPune -
Sourav Basu
Gurugram -
Sourav Basu
Baduria
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