As a growth manager in the online food delivery industry, I possess a strong and dynamic personality coupled with extensive work experience. My expertise lies in driving significant growth and maximizing revenue for food delivery platforms. With a results-oriented approach, I have consistently achieved remarkable milestones, transforming businesses from their initial stages to remarkable success.My track record includes successfully spearheading initiatives that have brought remarkable growth in Gross Merchandise Value (GMV) at the restaurant level, increasing it by an impressive 20-150%. This accomplishment highlights my ability to strategize and execute impactful plans, resulting in substantial revenue growth and enhanced market presence.Moreover, I have a proven track record in achieving exceptional ads penetration, reaching 56% across the portfolio, with a commissionable value of 1.4 crore and ads revenue of 12.5 lakhs. This achievement demonstrates my proficiency in optimizing advertising campaigns and driving customer engagement.In addition, I have played a pivotal role in optimizing the online ordering funnel, leading to a significant 6% increase in Mobile-to-Online (M2O) conversion rates within my portfolio. This success showcases my analytical mindset and ability to identify areas for improvement and implement effective strategies.Furthermore, I have excelled in managing multiple marketing projects, including customer engagement activities, targeted distribution of marketing materials, and successful event drives. These initiatives have contributed to enhancing brand awareness, customer loyalty, and overall business growth.As a growth manager, I thrive in fast-paced and challenging environments, utilizing my exceptional problem-solving skills, strategic mindset, and strong interpersonal abilities to drive positive outcomes. My dedication to achieving exceptional results, combined with my passion for the online food delivery industry, positions me as a valuable asset to any organization seeking growth and success in this competitive market.
Zomato
View- Website:
- zomato.com
- Employees:
- 10126
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Area LeadZomato Apr 2024 - PresentKolkata, West Bengal, India
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Growth ManagerZomato Jan 2023 - May 2024Kolkata, West Bengal, India-Actively managing a Portfolio of 4.6cr with Ads revenue of 17.5 lakhs.-Grew restaurant partner's GMV by 7% in the AMJ'23 quater.-Awarded the ADs Superstar and Culture Carrier for the quater AMJ'23. -Trained and Managed the first Intership Batch for the Year with 2nd, 3rd, 4th and 7th positioned candidates from my team and successfully launched a subzone [Dankuni].-Currently handling critical clients like Dada Boudi , D Bapi Biryani, Zam Zam Restaurant,Let's Eat and Dhakeswari Chinese.-Hands on experience in managing Hi-Potential sub-zones like, Kalyani, Kanchrapara, Naihati,Halishara and Bhatpara with a relative market share of 65+%.-Achieved the highest incremental commission conversion of 105% for the JFM'23 quater and 345% in AMJ'23 quater.
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Business AnalystZomato Jan 2021 - Dec 2022Kolkata, West Bengal, India-Worked intensively with micro and macro data sets to strategically grow business and profitablity for clients and the platform. -Utilised funnel data to improve UX at various stages of online ordering, resulting in a 6% growth of M2O for the portfolio with an additional GMV growth of 8.4 lakhs.-Successfully achieved significant GMV growth at the restaurant level by 20% to 150%, Advertisement penetration of 56% across the portfolio, resulting in a commissionable value of 1.4 crore and generating ads revenue of 12.5 lakhs.-Worked on multiple marketing projects: Customer Engagement activity in Shapoorji area [Newtown] to increase app opens; distribution of BTLs and Flange Boards in high potential areas; executed Durga Puja Freebie Drive by managing both online and offline marketing.
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Account ManagerZomato Jan 2020 - Dec 2021Kolkata, West Bengal, India-Responsibly handled city accounts by formulating strategic plans such as Marketing, growth trajectory, ROI and expansion.-Responsible for day to day operations, merchant training and troubleshooting.-Actively contributed to multiple initiatives: Meals for One,Zomato Kitchens,Competition Exclusivity Break [D Bapi Biryani,Khirki Shri Hari Jalpan],Alcobev Launch.-Grew portfolio by 40% and met all monthly ads target and exceeding them by 6-10% on an average.Rewarded with the certificate of Ads Maestro, Kolkata in the quater JAS'21 , for over-achieving assigned target by 20%.
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Sales ManagerZomato Nov 2018 - Dec 2019Kolkata, West Bengal, India-Launched multiple subzones like Kalyani, Chandannagar, Bandel, Chinsurah.-Onboarded 700+ restaurants across the city.-Managed City level acquisition drive and trained new joinees. -Handled a team of 5 members, responsible for increasing supply across the city. -Achieved the highest number of Go-Lives in September'19 [97] Pan India.
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Online Ordering Growth ExecutiveZomato Media Private Limited May 2018 - Nov 2018Kolkata, West Bengal, India-Part of the hyper-local marketing team, managing 20 growth executives for newspaper insertion and BTL distribution.-Converted 50+ restaurants for the first time ever discount campaign, No Cooking September.
Sourav Das Education Details
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Central Modern School -
Accounting
Frequently Asked Questions about Sourav Das
What company does Sourav Das work for?
Sourav Das works for Zomato
What is Sourav Das's role at the current company?
Sourav Das's current role is Area Lead | Logistics Zomato.
What schools did Sourav Das attend?
Sourav Das attended Central Modern School, Eiilm University.
Who are Sourav Das's colleagues?
Sourav Das's colleagues are Ashik Ikbal Dewan, Karthik Parsi, Anshita Dubey, Varun Dubey, Mustafa Ashfaq, Nihaarika Bhatia, Ashok Kumar.
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Sourav Das
Growth Product Manager @Filterpixel🚀 Organiser @Google Developer Group 🌟 Founder @Try The Menu ♻️ Part Of Microsoft Startups Founders HubSiliguri -
Sourav Das
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Sourav Das
Building Brands For Sustainable Growth I Head Of Customer Marketing – East At Diageo India I Ex Tvs I Travel Enthusiast I ShutterbugKolkata
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