• Owning end-to-end execution, measurement, reporting of Marketing Strategies and Insights to Chief Marketing Officer and VP Marketing. • Lead and worked on overall analytics projects – from creating the model to analyzing the data and then reporting it and then documented the process.• Accountable for Marketing storyboarding over Business Intelligence tools. • Identifying trends and insights from the reporting data and optimize spend and campaigns, based on insights and different business goals. • Worked on projects on Channel Analytics and created dashboard and analyzed based on the Multi-Touch Attribution Models.• Accountable for yearly Marketing Target Analysis – (Both New Business and Renewal Business)• Analyzing Marketing & Sales leads, Opportunities and Pipeline to formulate and strategize Marketing projects.• Pulling reports from database – Snowflake and integrating it with Power BI to analyze Salesforce data and Eloqua data together.• Conducting weekly reviews against Business Plan and initiate any in-season planning and corrective action to be taken • Create, monitor and administer analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal business goal• Conducting secondary research such as accessing existing databases to determine what has been done previously• Evaluating the quality of research by ensuring that the study design is appropriate for the objectives of the research project

Initiated client meetings to explain product attributes Assessed customer feedback on mutual funds and their service benefits

• Dissemination of press release, newspapers tracking and following up with the media.• Tracking, scanning and updating respective branch about the daily coverage • Assisting in organizing events and arranging one-on-one interviews between the client and media personnel, also arranging press conferences with seniors. • Pitching/briefing the media about a story or a client.