🌟 Passionate about driving growth and achieving extraordinary results, I bring over 7 years of dynamic experience in digital marketing and performance marketing. My mission? To help brands skyrocket their online presence and surpass their goals through innovative and data-driven strategies.🚀 At Marketing Lab, I led a high-performing, diverse team to create and execute cutting-edge marketing campaigns, consistently delivering impressive ROAS. My hands-on expertise with major platforms like Google Ads, Facebook Ads, LinkedIn Ads, and Amazon Seller Central enables me to optimize campaigns for unparalleled impact.🎯 My strength lies in leveraging data-driven insights to craft targeted strategies that captivate audiences and boost engagement. Managing budgets up to CAD 80,000 per month and handling international clients has honed my skills in delivering results under pressure.📈 With core competencies in PPC, SEO, SMM, SEM, and influencer marketing, I excel at transforming complex data into actionable strategies. From in-depth keyword research and competitor analysis to creative campaign design, I am committed to pushing the boundaries of what's possible in digital marketing.🏆 Recognized as the Best Employee of the Month for two consecutive years, my track record speaks volumes about my dedication and results-driven approach.🌐 Let's connect and explore how we can collaborate to create exceptional digital marketing magic together
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Digital Marketing Team LeadMarketing Lab Sep 2022 - Mar 2024Kolkata, West Bengal, India- Develop and implement strategies for online advertising and promotions for multiple brands.- Oversee and assess the work of teams responsible for creating and executing advertising campaigns to boost product and service sales.- Set up business accounts, conduct market research, analyze findings, support product development, and refine marketing strategies. Also, perform competitor analysis to gain insights into growth opportunities.- Execute online marketing campaigns on platforms like Facebook and Instagram, ensuring they align with overall marketing goals.- Create and manage the social media presence for various brands, optimizing pages to enhance social content visibility.- Track, report, and evaluate marketing campaign performance, adjusting spending based on data insights and preparing profit performance reports.- Compile and refine the audience list using market research data, utilizing these insights to drive successful future campaigns.- Carry out promotional activities and offer special online discounts to capture customer interest.- Analyze customer experience data across multiple channels to improve service delivery.- Collaborate with design and content teams to produce appealing banners, creatives, and landing pages.- Maintain regular communication with clients through emails and calls, ensuring their needs and feedback are addressed. -
Digital Marketing - Team LeadRoi Minds Private Limited Feb 2021 - Mar 2022Sahibzada Ajit Singh Nagar, Punjab, India- Planning, implementing, managing, and analyzing paid marketing campaigns. - Guiding the team and leading them to the successful execution of the projects.- Planning, experimenting & measuring the results of A/B testing. - Tracking conversion rate, analyzing bids, audiences, ads & budget management to gain better ROI. - Using social media channels to build brand awareness, increase conversions & ROAs. - Analyzing the competitors’ performance & implementing the necessary implementation.- Creating the audit reports with recommendations for the clients. - Providing performance reports on a regular or weekly basis.- Handling client communication & queries. -
Sr. Digital Marketing ExecutiveLivo Universal - Powder Of Ayurveda Feb 2019 - Jan 2021Mohali, Punjab, India -
Sr. Digital Marketing ExecutiveAppsysco Sep 2017 - Jan 2019Mohali
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Digital MarketerBetterlife Digital Media Pvt Ltd Dec 2016 - Sep 2017Sahibzada Ajit Singh Nagar, Punjab, India
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Sales Marketing ExecutiveHannu Business Solutions Aug 2016 - Dec 2016Punjab, India
Sourav . Education Details
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Ct Institute Of Management And It , Jalandhar7.4 -
St. Soldier PolytechnicA
Frequently Asked Questions about Sourav .
What is Sourav .'s role at the current company?
Sourav .'s current role is Performance Marketing Guru | Digital Growth Hacker | Data-Driven Strategist | Cross-Cultural Expert | Passionate Innovator.
What schools did Sourav . attend?
Sourav . attended Algonquin College Of Applied Arts And Technology, Lpu Distance Education, Ct Institute Of Management And It , Jalandhar, St. Soldier Polytechnic.
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