Sourav Meher Email & Phone Number

Hyderabad, Telangana, India

Responsible for handling the Cigarette portfolio for VST Industries Limited which includes the brands- Total (India's 1st capsule cigarette brand), Charminar, Special, Moments & Kingston.

• Successfully launched 3 new products Pragati, Buffgen 4000, Bullet that contributes 20%-25% annual turnover
• Developed framework for customer profitability analysis along customer segmentation, dealer segmentation & service offerings leading to better activity and enhanced sales volume
• Launched social media page for Cargill – Purina Feed India that has an organic followers of 0.2 Million
• Accelerated sales of high margins products by 2-5x in last 3 years via trade promotion
• Launched the 1st TVC Campaign for the business “Asli 8000” staring Sunil Grover (guthi) to fight brand generalisation
• Developed framework for market insights that includes competitor products, prices, incentive structure etc leading to brand

India

• Worked extensively on taking strategic, business development & marketing initiative for Cargill India. To name some:
• Conducted market mapping exercise (MME) to measure depth and width of channel distribution - (market share, brand reach, potential) which helped commercial in network expansion
• Launched POS expansion program whereby appointing 1500+ POS within Punjab with 90% sales retention
• Developed & trained "Dealer Development Program" pitching module for sales team which helped them to programme dealers towards 2x growth with methodological planning
• Developed framework for dealer segmentation - which helped commercial team in territory/zones expansion or area treamming
• Innovated new ways to improve brand visibility across stores and in public places

Bathinda, Punjab, India

• Designed & Led product price benchmarking exercise for our industry
• Led a campaign to minimize damage against our product creating " Repeat Breeding"
• Spearheaded various product training, trade shows and worked on store visibility plan
• On boarded various copywriters, designers, creatives agencies

Bhatinda Area, India

• Project Title: Branding, Outdoor Marketing and New Product Launch * Worked with Stratergic Marketing & Technology (SMT) Division of Cargill Animal Nutrition.* Worked on Branding Cargill's go to market brand "Purina".*.
• Design, implement and measure (Physical execution) the success of marketing tools - signage’s and wall painting throughout Punjab.
• Coordinated with agencies, dealers, Commercial team and marketing POC to ensure implementation
• Maintained project tracker with completion status and budget used, and publish it each week to all stakeholders
• Ensured adherence of brand guidelines and signage templates provided to promote the go to market brand Purina.
• Established a model for scaling the project across other states.

Chitradurga Area, India

• Project Title: Development Project Report for Farmer Producer Company
• Studied the profitability of Sri Thipperudraswamy Farmer Producer Company Limited
• Conducted survey of 221 shareholders across 15 villages
• Developed a report suggesting break-even point, cost estimates, and benefits of tender Also studied various social intervention taken up by MYRADA, which included:* Self Help Affinity Group (SAG's).* Watershed.

Master Of Business Administration - Mba

Activities and Societies: *Class Representative, MBA, Section B, Class of 2018*Member of Student Executive Council, Xavier Institute of.

Bachelor Of Commerce - Bcom (Rank Holder)

Activities and Societies: Class Representative, Student's UnionUniversity Rank Holder