• Lead, coordinate, and inspire team, driving strategic initiatives to position Porto & North as Portugal’s fastest-growing region in tourism.• Develop and execute comprehensive B2B and B2C strategies to attract international tourism flows, focusing on airline capacity, tour operator agreements, and innovative marketing campaigns.• Lead the business events strategy, attracting major congresses, conferences, and incentive travel to the region, strengthening Porto & North’s position as a prime destination for MICE tourism.• Spearhead partnerships of both regional and national relevance, including protocols with universities, industry alliances.fostering global recognition for the destination.• Oversee and analyze key performance indicators (KPIs) to measure team success, ensuring optimal results across international sales, promotion, and marketing operations.• Manage budget performance and resource allocation, ensuring alignment with strategic objectives.• Drive projects that combine digital transformation and community impact. • Cultivate strong stakeholder relationships with international media, trade partners, and tourism industry players, elevating Porto & North’s positioning as an authentic, experience-driven destination.

• Led the Meeting Industry division, overseeing strategy, planning, and execution of initiatives to position Porto & North as a leading destination for international business events and MICE tourism.• Coordinated, trained, and guided a team, ensuring high performance through clear KPIs, annual targets, and budget management aligned with organizational goals. • Officially represented Porto Convention Bureau in key global forums, trade fairs, site inspections, and press trips, strengthening international partnerships and attracting major projects to the region.• Developed and supervised successful bids for international congresses, events, and forums, leading to Porto’s and Braga’s rise in the ICCA ranking year-over-year and increased international visibility. From 49th to 23rd in 2023.• Spearheaded innovative marketing and digitalization projects such as “The Adventures of Ofelia de Souza”, a multi-award-winning campaign that transformed the region’s business events promotion strategy.• Fostered connections with key stakeholders, from DMCs and PCOs to international associations and organizations contributing to sustained B2B and B2C lead generation and local sustainable impact.• Drove Porto CVB’s membership in the EU CVB Network, enhancing collaboration with leading European destinations and elevating Porto’s profile on a global stage.

Clubedoseventos.pt

Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide. Founded in 1972, MPI provides innovative and relevant education, networking opportunities and business exchanges, and acts as a prominent voice for the promotion and growth of the industry. Member of the Iberian Chapter Board

http://www.lisboa.epic.sanahotels.com/311 room Hotel - one of the most popular city properties in Western Europe for MICE Events. Head of International Promotion, reports to DOS and Diretor of International Promotion of Sana Hotels Group

Monitor accounts production and revenueDeal with local and international DMCs, TO's, OTAs, Meeting, Congress and Incentives HousesMaximize Sales through Leading Hotels of The World Assist the Sales Director to implement all sales action plans related to the respective marketResponsible for positioning and securing business in the following markets: - Spain, Germany, France, Italy, Austria, Swiss

Guest Services Supervisor - Deputy Director of Rooms

Grande Real Villa Italia Hotel & Spa