Souvik Biswas Email & Phone Number

Kolkata, Wb, In

India

Kolkata

ZEST India was not formed just to become a typical training solutions provider to the clients but to constantly check on the value additions for our dear clients. We have been constantly striving to innovate new ways of imparting training solutions for the corporate clients so that it creates value and hit the problem area with the correct solution. It has been quite a motivating journey for us till now as the clients have always been our mentor to enhance our quality of services.We thank all our well wishers, critics and friends who is always on their toes to make us grow every moment.www.zestindia.co.in

Kolkata Area, India

Key Responsibility Areas: Co-ordinate with advertising agencies and develop advertisements and other promotional tools for promotion of products. Create advertising concepts and briefing the agencies to develop the same. Strategic marketing and communication. Create promotional tools for the group so that the brand is well communicated in the market. Conceptualizing and execution of events to achieve organizational revenue. Retain corporate relations and acquire new business. Activation and brand development exercise through various events. Conceptualizing And Executing ideas (both BTL and ATL) as Brand Development Exercise. Develop Media Planning and promotional campaigns to promote the brand among the target audience. Extending the product level uniqueness of the project to the brand and communication so as to create tangible USPs for the brand and facilitate in creating a clear differentiation for the brand in the market. Developing methods to calculate effectiveness of advertising initiatives. Analyzing sales trends and stock movement to assess demand and draw inferences for product planning and formulation of marketing strategies.Responsible for setting and maintaining systems and processes within the marketing department to increase working efficiency.Bench marking and monitoring team members to get work done through agencies, vendors and all service providers.Vendor management. Achievements : Promoted to the rank of Divisional Manager from Manager within a span of six months. Ranked as the highest target achiever for the last financial year.

Brand Actvations

Worked as an Area Sales Manager-Corporate Sales where my responsibility was to sale the group's magazines to the corporate houses customizing the magazines with the client's advertisement as the cover wrap and also handled the entire India Today National School Quiz.

Bachelor Of Commerce (B.Com.)

Isce, Commerce

Icse