Souvik D.

Souvik D. Email and Phone Number

Linkedin Marketing Insider | Program Manager at Tata Consultancy Services(TCS) | Growth Marketing Leader | Expert in Multi-Channel Strategy, Venture Scaling & Data-Driven Decision Making | Driving $50M+ Revenue Growth @ Tata Consultancy Services
bombay, maharashtra, india
Souvik D.'s Location
Greater Kolkata Area, India
About Souvik D.

Leading growth marketing strategies at Tata Consultancy Services, our team has pioneered initiatives that have significantly elevated client revenue. Armed with a Master's degree in Digital Marketing, we meld academic rigor with practical applications, optimizing marketing automation, and scaling ventures. The conception and execution of a multi-billion-dollar strategy underscore our ability to drive product adoption and revenue growth. We thrive on collaborative efforts and data-driven decisions, committed to delivering quantifiable business outcomes and refining marketing endeavors to peak efficacy.

Souvik D.'s Current Company Details
Tata Consultancy Services

Tata Consultancy Services

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Linkedin Marketing Insider | Program Manager at Tata Consultancy Services(TCS) | Growth Marketing Leader | Expert in Multi-Channel Strategy, Venture Scaling & Data-Driven Decision Making | Driving $50M+ Revenue Growth
bombay, maharashtra, india
Website:
tcs.com
Employees:
408935
Souvik D. Work Experience Details
  • Tata Consultancy Services
    Program Manager - Growth Marketing
    Tata Consultancy Services Aug 2024 - Present
    India
    Promoted to lead high-impact growth strategies for enterprise clients, driving customer acquisition and revenue through multi-channel marketing initiatives. My focus includes managing teams across paid media, SEO, and marketing automation to deliver exceptional business outcomes. I continue to work on scaling both B2B and B2C ventures while optimizing marketing frameworks.Key Achievements:Developed and executed a $1.8B multi-channel marketing strategy, driving significant revenue growth and product adoption for global clients.Introduced data-driven marketing frameworks to improve customer retention and ROI
  • Tata Consultancy Services
    Domain Consultant - Digital Marketing
    Tata Consultancy Services May 2024 - Aug 2024
    India
    Guided multiple teams of specialized marketers to manage more than $1B annual advertising budget to drive impactful results for one of the largest US Retail Fortune 100 corporate client focused in crafting tailored solutions to enhance brand visibility, engagement and conversion rate by analyzing market trends, optimizing campaign performance, providing actionable insights to propel businesses forward in the digital landscape and initiating multiple tactical initiatives.
  • Tata Consultancy Services
    Team Lead Manager Us Retail/Health Care
    Tata Consultancy Services Sep 2022 - May 2024
    India
    Directed more than $50MM Paid Search annual advertising budget for one of the largest US Retail corporate client by ensuring successful campaigns optimization, strategizing and executing tactics, coordinating cross-functional teams and client management. I seek out new opportunities and cultivate relationships with key stakeholders. I supported and guided the team with structured analysis while reviewing results to boost campaigns performance and enhance ROI.
  • Digital Aptech
    Digital Marketing Manager
    Digital Aptech Mar 2022 - Jun 2022
    Kolkata, West Bengal, India
    Integrated and strategized Digital Marketing Services with Technology Services to enhance company service portfolio by restructuring performance marketing service unit focusing client acquisition from Technology, eCommerce and Healthcare business domains.
  • Aqb Solutions Pvt Ltd
    Head Of Digital Marketing
    Aqb Solutions Pvt Ltd Jun 2020 - Feb 2022
    Kolkata, West Bengal, India
    Orchestrated digital marketing initiatives synergies with strategies and client management. This involved creating and carrying out marketing initiatives for multiple startups to corporates in varieties of media, including social media, email marketing, SEO, and PPC. In addition, I was in charge of creating and maintaining Integrated services across media, technology, creative and UX.
  • Kiukart
    Marketing Director
    Kiukart Aug 2015 - Mar 2020
    Kolkata Area, India
    As Director of Marketing, I architected comprehensive go-to-market strategies for e-commerce platforms, focusing on digital transformation and customer acquisition. I scaled the company’s presence across USA and MEA regions through data-driven marketing strategies and strategic partnerships.Key Achievements:Achieved a 125% YoY sales growth by implementing multi-channel marketing strategies and expanding into global markets.Developed and implemented a full-funnel marketing approach to boost brand visibility and customer engagement.

Frequently Asked Questions about Souvik D.

What company does Souvik D. work for?

Souvik D. works for Tata Consultancy Services

What is Souvik D.'s role at the current company?

Souvik D.'s current role is Linkedin Marketing Insider | Program Manager at Tata Consultancy Services(TCS) | Growth Marketing Leader | Expert in Multi-Channel Strategy, Venture Scaling & Data-Driven Decision Making | Driving $50M+ Revenue Growth.

What schools did Souvik D. attend?

Souvik D. attended Gies College Of Business - University Of Illinois Urbana-Champaign, Xavier Institute Of Social Service, Bankura Unnayani Institute Of Engineering.

Who are Souvik D.'s colleagues?

Souvik D.'s colleagues are Taffazzul Shaikh, Sai Harsha Vardhan Alapati, Lavina Thakur, Vinod Dakhni, Anuj Garg, Surender Tiwari, Shubham Kumar.

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